IF  YOU  START  WITH  

NOTHINGI  TELL  YOUANYTHINGCOULD  HAPPEN.

GREAT

POSITIONING

POSITIONING

€

“We  offer  a  wide range  ofwell-­‐designed,  functional home  furnishing products at  prices so

low  that as  many people as  possiblewill be able to  afford them.”

GREAT

BRANDING

D

DOES  IT  ALL

WORK?

POSITIONING  WILL  GREATLY  INCREASE  YOUR  CHANCES  OF  

SUCCESSIN  THE  MARKETPLACE

BRANDINGWILL  GREATLYINCREASE  YOUR

VALUE

I'm going tolaunch a  kick  assline  of  skin  care

products.

Want  to  help  brand  it?

I  know  a  LOT.I've  got  no  budget.

Oh  – I  also  don't  havea  product  yet.

80%van  de  huidproblemen   worden  veroorzaakt  of  verergerd  door  verkeerde  of  verkeerd  gebruik  van  huidverzorgingsproducten.   De  absolute  meerderheid  van  de  vrouwen  geeft  aan  niet  goed   te  weten  hoe  zij  hun  huid  moeten  verzorgen.  Er  is  geen  duidelijkheid   en  er  wordt  heel  veel  onzin  verkocht.  Vaak  fraai  verpakt.

KENNIS:ik weethoe het

zit

BELOFTE:geen bullshit

advies en producten die

werken

MISSIE:een gezondeen mooie huid

kan!

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125.000UNIQUE vISITORS / MONTH

› vitamine-a Zuur

› salicylzuur

› parabeneN

MAKE  EVERYTHING

PERSONAL

75.000GUINEE  PIGS?

500.000  PEOPLE(HALF  THE  BUDGET)

CHEAT!

“BOOKSTORE  MADE  IN  HAVEN”

“#1  BOOKSTORE  IN  THE  WORLD”

2002 2010

X1

10  years later

X100010  years later

BE

RUTHLESS!

FOR  ANYTHINGI  TELL  YOU

THE  OPPOSITEIS  PROBABLY  ALSO  TRUE

WANT   TOTOUCHBASE?