22 KOTLER’S QUOTES ON MARKETING

“The future is not ahead of us. It has already happened. Unfortunately it unequally distributed among companies, industries, and nations.”

“The internet will create the winner

and bury the laggards.”

“It is no longer enough to satisfy your customers. You must delight them.”

“It is more important to do what is strategically right than what is

immediately profitable.”

“Marketing is becoming a battle bases more on information than on sales power”.

“Today you have to run faster to stay in place.”

“The most important thing is to forecast where

customers are moving, and be in front of them.”

“Many businesses are wisely turning their suppliers and distributors into valued partners.”

“Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.”

“Don’t buy market share. Figure out how to earn it.”

“Watch the product life cycle; but more important,

watch the market life cycle.”

“Who should ultimately design the product? The customer, of course.”

“Your company does not belong in markets where it cannot be the best.”

“The best way to hold customers is to constantly figure out how to give them more for less.”

“Every business is a service business. Does your service put “a smile” on the customer’s face?”

“Sell value, not price.”

“Establish channels for different target markets and aim for efficiency, control,

and adaptability.”

“Successful “go-to-market” strategies require integrating retailers, wholesalers, and logistical organizations.”

“Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.”

“The best advertising is done by satisfied customers.”

“The successful salesperson cares first for the customer, second for the products.”

“The marketing organization will have to redefine its role from managing customer interactions to integrating and managing all the company’s customer-facing processes.”

Sompong Yusoontorn