quo vadis capabilities
TRANSCRIPT
www.quo-vadis.tv QUO VADIS Capabilities Presentation
C A P A B I L I T I E S P R E S E N T A T I O N
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www.quo-vadis.tv QUO VADIS Capabilities Presentation
QV is Brand Communications practice with a global perspective.
QV
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www.quo-vadis.tv QUO VADIS Capabilities Presentation
QV builds best-of-breed teams from across the country and around the world
QV
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CREATIVE
STRATEGY
Business Analysis
Research
IDEATION
S E R V I C E S
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Web
Video TV
Radio
Spaces
CREATIVE
S E R V I C E S
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BRAND TO WINTM
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HANSON
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www.quo-vadis.tv QUO VADIS Capabilities Presentation
Client: ! ! Hanson
Assignment: Brand Strategy and Development, Cultural Unification
Challenge: Hanson, the largest brick manufacturer in the US, was built by ! ! ! the acquisition of over 17 different smaller brick companies ! ! ! over the course of 24 months. Hanson had little brand ! ! ! awareness and a fractured culture.
Goals:! ! 1. Build a sense of cohesiveness and unity of vision in the ! ! ! corporate culture: from the C-level to the factory floor.! ! ! 2. Relaunch the Hanson Brand. What we did: • Led vision sessions with all C-Level stakeholders.! ! • Visited key production plants interviewing factory workers.! ! ! • Created “Building on the Best” cultural communications ! ! ! portfolio that included: films, posters, and brand affinity ! ! ! program! ! ! • Developed “brick as a fashion statement” brand positioning ! ! ! and strategy. Produced a brand assets portfolio aimed at ! ! ! consumers and trade including:
! ! ! ! ! ! Brand Film! ! ! ! ! ! Print Ads! ! ! ! ! ! Web Banners! ! ! ! ! ! Collateral Materials! ! ! ! ! ! Guerilla marketing
What happened: • A unified vision, purpose, and enthusiasm among employees! ! ! • Brand awareness lept from 7% to 23% over 18 months.! ! ! • Inventory sell-out, with a 6-month wait for new orders, ! ! ! leading to 10% increase in product pricing ! ! ! • + 25% free print media upgrades: from inside ! ! ! pages to inside and back covers. • Brand campaign featured in 3 university level textbooks re: how to differentiate a commoditized product.! ! !
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Before: a largely undifferentiated, attribute-based competitor brandscape.
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www.quo-vadis.tv QUO VADIS Capabilities Presentation
What the best-dressed homes wear.
Fashion comes in many forms,which is why Hanson Brickoffers hundreds of colors andtextures to turn the house youdesign into a home. To learnmore about our latest line, call877-HANSON8 or visit us atwww.hansonbrick.com.
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Tuesday, July 24, 12
www.quo-vadis.tv QUO VADIS Capabilities Presentation
What the best-dressed homes wear.
Fashion comes in many forms,which is why Hanson Brickoffers hundreds of colors andtextures to turn the house youdesign into a home. To learnmore about our products, call877-HANSON8 or visit us atwww.hansonbrick.com.
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Tuesday, July 24, 12
www.quo-vadis.tv QUO VADIS Capabilities Presentation
What the best-dressed homes wear.
Fashion comes in many forms,which is why Hanson Brickoffers hundreds of colors andtextures to turn the house youdesign into a home. To learnmore about our products, call877-HANSON8 or visit us atwww.hansonbrick.com.
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Micro-site developed to launch the brand campaign
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Pilobolus
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www.quo-vadis.tv QUO VADIS Capabilities Presentation
Client:! ! Pilobolus Dance Theatre
Assignment:! Brand Repositioning. Website Design and Development! ! !Challenge: A dated brand positioning which did not accurately represent ! ! ! their current reality. An unflattering, low-functioning website ! ! ! which did not appropriately present the brand, nor meet the ! ! ! needs of the site’s users.
Goals:! ! 1. Update the company’s brand to reflect their present reality ! ! ! as a star on the global arts stage. ! ! ! 2. Launch a new website whose functionility meets the ! ! ! demands of their newfound popularity by addressing the ! ! ! needs of several audiences.
What we did: • Led company leadership through brand assessment and ! ! ! repositioning process, then developed a refreshed position: ! ! ! from an academically voiced non-profit, to an entertainment ! ! ! industry voiced creative force (that happens to be non- ! ! ! profit.)! ! ! • Designed and developed a user friendly, highly functional ! ! ! website that elevates and postions Pilobolus as the ! ! ! premiere modern dance company in the world
What happened: The company has a clear sense of its place in the world, and ! ! ! a website which documents this new reality to all of their ! ! ! audiences.
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Visual Design 3HOME W/QUOTETuesday, July 24, 12
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Visual Design 4NAVIGATIONTuesday, July 24, 12
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Visual Design 13SHOPTuesday, July 24, 12
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www.quo-vadis.tv QUO VADIS Capabilities Presentation
REX
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Client:! ! Alphaprotector Synthetic Roofing Underlayment
Assignment:! Brand strategy and development. Trade Show brand launch.! ! !Challenge: New product in a highly commoditized market. 98% ! ! ! dominance by traditional felt. Low brand awareness. ! ! ! Stagnant sales.
Goals:! ! 1. Create an effective brand presence in the market! ! ! 2. Launch new brand at the International Builders Show with a goal of $750,000 in orders
What we did: • Renamed product: REX Synfelt • Developed brand identity • Redesigned product ! ! ! • Designed Trade Show Booth! ! ! • Created website and brand film
What happened: Trade show sales: over $2.5 million
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www.quo-vadis.tv QUO VADIS Capabilities Presentation
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www.quo-vadis.tv QUO VADIS Capabilities Presentation
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www.quo-vadis.tv QUO VADIS Capabilities Presentation
VIX
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www.quo-vadis.tv QUO VADIS Capabilities Presentation
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www.quo-vadis.tv QUO VADIS Capabilities Presentation
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www.quo-vadis.tv QUO VADIS Capabilities Presentation
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www.quo-vadis.tv QUO VADIS Capabilities Presentation
Thank You.
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