Quicken LoansDigital Strategy By: Maria Barnd

Digital Marketing Goals

• Aggressive targeting toward consumers to reach our demographic

• Maximize budget and exposure

• Spread our message across various platforms

Target Audience

• Men & Women from the ages of 30 to 50+ looking to refinance their homes

• Adults in their mid-20s looking to purchase their first homes

Key Performance Indicators

• Increase Sales, Social Media interactions, Moible App downloads, SEM and SEO Google AdWord Search

• Google Analytics

Key Tactics & Tools

• Twitter can be used to communicated with Quicken Loans 10,000+ employees and customers

• Facebook to share updates and news in the company• Instagram would help show trends and hashtags to win

free home insurance• SEM/SEO Google AdWord search would make it easy

for consumers to reach Quicken Loans for any help they might need

SEO

• Google AdWords should be optimized to enhance the company

• Key words should be utilized: “mortgage company”“loans”“home loans”“cheap loans”“customer satisfaction” “low interest loans”

Budget

• Overall budget for the Digital Plan will consist of $4 million

• This budget includes advertising costs for:Website BannerAgency CostsRe-roll AdsGoogle AdWords

• Quicken Loans’ estimated spending runs up to about $21.1 million

Points of Emphasis

• When using Social Media it is important to stress:Low Rates with a stress free processQuick closing times that save your money!America’s #1 Online Mortgage LenderA loyal community and team

Summary

• Increase:Spending on all forms of digital advertsingSEO Google Adwords / AnalyticsSocial media consumers, fans and shared content

• Larger Digital Presence = Higher Company Revenue

Quicken Loans Social Media

• Quicken Loans YouTube Channel• Quicken Loans Twitter Account• Quicken Loans Facebook Page• Quicken LoanZING Instagram Account