QUESTIONNAIRE

Surrogate Advertising is a form of advertising which is used to promote banned products like cigarettes and alcohol, in the place of another product

TOPIC—SurrogateAdvertisements and its impact on consumer purchase intention in India, an Empirical study.

Please tick (√) your degree of agreement at five point scale: Study By: Abhishek Anjan Srivastava (ICCMRT, Lucknow)

Name : ……………………………... Residential Type: [Urban] [Rural] [semi urban]

Profession :………………/ Student [ ] Qualification :……………………………………..

Income (per month) : Rs ………………….. Age : Years

Gender : [M] [F] Signature :

Are you a smoker? : [Yes] [No] If yes, Reason for addiction:………………………

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Factor Items Strongly

Disagree

Disagree Neutral Agree Strongly

Agree

1 Advertisement Effect

Advertisement enhances the use of liquor and tobacco products

Reinforce preference for those who are non alchoholic/ tobacco user

I don’t have any effects of these message

2 Hidden message

Hidden messages in ads like Condom, Liqour, Tobacco are

harmful to mental stability.

These hidden message don’t have any effect until the viewer/

consumer know the benefits or harms.

These messages affects the real life situations of the viewer.

3 Social Effectiveness

These ads socially affects the mentality of youths

Child psychology is driven to get addicted.

It enforces the uses for non tobacco/ alchohol users also.

4 Positive side It forbades the direct representations of products, that is

beneficial for mental aspect.

It generates the enhanced purchase decision.

5 Celebrity effect Physical appearance of celebrity tends me to buy alchohol/

tobacco products.

Credibility of celebrity is the major one to drive the purchase

of the products

Likeness and dislikeness for any celebrity is the factor for me regarding

purchase intention

We can be stylish like the celebrities endorsed by use.

6 Brand image/ positioning

Brand image is build positive in eyes of viewers.

Brands can show off various variants through single

advertisements.

8 Trends &

Ethics

Trends of these as should be increased.

These type of ads are ethical indirectly

These ads have a force to ruin the social status.