HOW DID YOU ATTRACT/ADDRES

S YOUR AUDIENCE? Charlotte Martin

HASTE COVER

The new up coming artists and older artists that are related to the Indie Rock genre. They are indie favourites of 2014 because of their popular music so the audience may want to see reviews of these artists and upcoming news.

The brick wall is effective as it is faded out and the model Elena is stood out in front of the background due to my edit. This attracts the audience as the brick wall gives a much urban/indie feel as it isn’t girly so therefore it looks sophisticated and professional to theindie genre.

‘UK’s no 1 indie rock magazine’ attracts he indie rock audience as it is a quote from the magazine and it is advertising the popularity of this magazine in particular.

Albums are advertised at the bottom of the cover with a ‘WIN’ option along the bottom to attract the audience. The audience is of an age where albums are popular to be played in cars or downloaded onto iTunes and the audience are mostly in demographic E which is unemployed students so they would like the chance to win a free album of one of their favourite bands/artists.

‘Haste awards’, targets the audience as the age range are the type of people who watch award shows and are interested in sharing their opinion so therefore having an awards for ‘Haste’ will be great for them. I got this inspiration from ‘NME awards’ which is seen to be very popular with their target audience. My target audience is similar to NME’s target audience so this would also apply to Haste.

Heroes special is more for the older audience who enjoy the older music but the two names on the cover can be popular to all of my target audience as they are very popular in the indie rock genre.

HASTE CONTENTS

I attract the young artists by advertising festivals such as V fest, Reading & Leeds which involve the indie rock genre performing.

Free tickets to see the indie rock band Haim in concert and the chance to meet Miles Kane. Both popular indie rock artists and these are both shown clearly on my contents.

Images of gigs attract my audience of indie rock as it is showing what they’re currently missing out on. I took these images myself and within shows the atmosphere of the surroundings which attracts the audience as they want to feel a part of this indie community.

A ‘subscribe and you can get £1 off an issue’ attracts the audience as it is bribing them to subscribe to the magazine and ultimately get money off their next issue. Due to the target audience of demographic E, even a £1 off an issue could make a difference to them as they may be students with loans.

The image of the feature ‘Elena’ attracts the audience as she looks happy although the interview is about her splitting from her popular band ‘Puzzles’ so therefore the audience may be intrigued to what her feelings are. Also this image contrasts the cover image and the gig images, giving the contents a more lighter approach which draws the audiences attention as from looking at the cover they did not expect this amount of lightness.

Features, Reviews & Plus all attract the audience as they are the main headings in the contents, showing them what my magazine has to offer. The popular indie bands beneath draw the audience in, as well as the witty words creating puns with Peace for example ‘In love’ with Peace? As their most popular album is called ‘In Love’. The words ‘exclusive’ and ‘plus’ stand out attracting the audience also.

HASTE DOUBLE PAGE SPREAD

I have used a blown up quote to draw attention to the audience as this is an important quote which is mostly likely to be read before the article is read. Therefore giving the audience an insight into what they are going to start reading. The quote involves her new album release which is based in the indie rock genre so targets this audience.

The main image fades into the background as the white colour scheme is kept the same, linking with my contents page. The colour scheme is kept over all of white, red and black which are the main colours for the indie rock genre as they are dark yet sensible colours so therefore this attracts my target audience very well.

There is a big letter to start everything off which targets the audience as it looks attractive and appealing as well as separating the structure adding a pretty larger font.

Albums target the audience as this particular album which I created myself is my main features album. The audience reading this article will most likely be interested in the feature (Elena) and they may want to listen to her new album as this is the purpose to the interview as a whole.

The quotes shown throughout, at the top “When one of us…”and near the image draw the readers in as they are important things the feature, Elena, has said. Also people interested in this indie rock model as well as the bands she discusses as being indie will want to read this interview also.