Question 4

What kind of media institution might distribute

your media product and why?

Media InstitutionsBaller – Kerrang, Heat, Closer

BBC worldwide – Radio times, Easy cook

Condle Nast – Vanity fair, GQ

Dennie Publishing.

Future Publishing - MAC Format, PC format

H Baller – Bella, Take a break

Hachetter Filipacchi – Elle, Red, Inside soap

Haymarker consumer media – What car

IPC media – Soaplife, Woman and Home

National Magazine – Cosmopolitan bride, zest, good housekeep, Reveal

Research on IPC MEDIA.Taken from the “About IPC” on www.ipcmedia.com

IPC Media produces over 60 iconic media brands, with print alone reaching almost two thirds of UK women and 42% of UK men – almost 26 million UK adults – while our websites collectively reach over 20 million users every

month (Omniture).

IPC's diverse print and digital portfolio offers something for everyone, with a focus on three core audiences: men, mass market women and upmarket women.

As I am looking at music magazines, IPC publish NME and UNCUT. They publish over 60 magazines. This is showing that they are very successful. They have been running since 1853, their first magazine “The Field.”

They are a very succesful media institutions but I don’t feel that it would be very interested in publishing my product as the genre does not fit in with its style of magazines it already publishes. For example Woman and Home does not in much way relate to I.AM a Urban hip hop music magazine. Neither does Woman Weekly.

If I chose a different style maybe older music, perhaps something like mojo? Or a genrealy radio times. I think they would be interested. They focus on all ages all gender, not a biased genre in anything (overall.)

From research Bauer is a media institution that distributes Smash Hits, Heat and Q. (Just focusing on magazines that relate

to my product.) Considering I used Q as an inspiration for my magazine I feel that my product would be looked and it would appeal hopefully to a media institution that publish magazines

like my own. It would challenge there usual genre as mine is more focused specifically on urban, grime and r&b but I feel it would fit in well and would be successful as I enjoy smash hits, q , etc. and I created this magazine so hopefully people like me

would be interested!

HistoryTaken from Bauer website www.bauermedia.com

Bauer Media is a division of the Bauer Media Group, Europe’s largest privately owned publishing Group. The Group is a worldwide media empire offering over 300 magazines in 15 countries, as well

as online, TV and radio stations. Bauer Media joined the Bauer Media Group in January 2008 following acquisition of Emap plc’s

consumer and specialist magazines, radio, TV, online and digital businesses. Collectively, the Group employs some 6,400 people.

Bauer Media is a multi-platform UK-based media Group consisting of many companies collected around two main divisions – Magazines and Radio - widely recognised and rewarded as being

industry innovators. Our business is built on influential media brands with millions of personal relationships with

engaged readers and listeners. Our strategy is to connect audiences with excellent content through our broad multi-touch point brand platforms, wherever and whenever and however they want. Our

wide portfolio of influential brands gives us advantages over pure play magazine or radio competitors.

These radio plays Urban Music. This fits in well but in comparison to the magazine there is a whole in there product list that a magazine with that certain culture and vibe isnt there, and minde would fit well!

It would offer a monthly update on things going on in the year and certain artist that are doing

different things. Photos and posters people would want to have and offers for my target

audience. It would have a high selling rate and it would benefit them and I.AM

My inspiration was from one of there types of magazines. But it challenges it as it had a different genre. It fits the style they like but it wouldn’t just be a repeat as it focuses on one targert audience. Which I feel they should take a risk and try

Q I.AM