Brief:Create a grassroots campaign that exposes the travel market to the vast opportunities in the Arctic.

Target:Prosperous, 25 - 34 risk takers in urban communities that are up for a challenge.

Info:Introducing the idea that a vacation does not need to include a tropical beach and a margarita. Quark Expeditions provides an atypical trip that delivers a once-in-a-lifetime experience.

Solution: Bring the Arctic life to the big city in a campaign that challenges the audience to “go further” where few men have gone before. The unique experience of the campaign will coincide with the unique experience of Quark Expeditions.

Outdoor Print // Enlarged Hand Painted Murals

Hand Painted MuralsThe use of large-scale hand-painted advertising is a trade that is quickly dying. The artistic precision and vibrant colors are unmistakable. This campaign would be great to bring it back with seeing as that it would be perfect to depict the Arctic’s amazing landscape. Each Billboard will be equipped with LEDs so it stays bright throughout the night.

Guerrilla // Moving Airpor t Walkway Takeover // Penguin Takeover

www.quarkexpeditions.com Go Further!The Penguin Takeover:Unfortunately, allowing actual penguins to run wild in a big city is not the safest thing to do. However, the most realistic costumes will be found and worn. Groups of penguins will be seen waddling though the city streets wearing the Quark Expeditions website.

Online // Website