qoros delivers first car press release
TRANSCRIPT
Qoros Delivers First Customer Car
● Handover ceremony held at the dealership in Shanghai● Qoros 3 Sedan collected by a 28year old interior designer● Qoros defines a New Premium with bestinclass quality and features for the compact
segment
[Shanghai, 31 December 2013] Six years after the formation of the new international car brand,Qoros today reached the biggest milestone in its history so far, as it handed over its firstcustomer car.
At a celebratory event at the Guanshan dealership in Shanghai, Mr Yu Min, a 28year old interiordesigner from Shanghai, was handed the keys to his brand new Qoros 3 Sedan by Mr VolkerSteinwascher, Vice Chairman of Qoros.
The car being handed over is an Elegance model in Macadamia Brown.
At the ceremony, Mr. Yu said: “I’m thrilled to be the first customer in China to take ownership of aQoros 3 Sedan. As a designer, I like its elegant styling, the spacious interior, its refinement, andthe QorosQloudTM connected services, which will make the car part of my digital life. Moreover,it’s reassuring to know the car is safe, having been awarded the fivestar rating by Euro NCAP.”He added: “I chose a Qoros 3 Sedan because I like to try something new and understand that itstands for a brand doing things differently.. Qoros may be new but its products are exceptionallywellengineered and wellbuilt. The purchase experience was also very refreshing, with amodern, innovative dealership and highly attentive staff who provided an excellent service. It istaking an innovative approach that I have never seen from a car brand before.”
Mr Volker Steinwascher commented: “I’d like to congratulate Mr. Yu Min on his purchase and forbeing the very first customer in China to take delivery. Qoros has worked hard over the last sixyears to develop stylish, innovative cars to European standards of safety and quality and thatdefine a New Premium.
“To realize our aim of appealing to our target audience of modern metropolitan,‘alwaysconnected’ customers is very satisfying. Handing over our very first customer car inChina is an immensely proud day for me and everyone in the company, and one we willremember for a very long time.”“To realize our aim of appealing to our target audience of modernmetropolitan, ‘alwaysconnected’ customers is very satisfying. Handing over our very firstcustomer car in China is an immensely proud day for me and everyone in the company, and onewe will remember for a very long time.”
Based on indepth research of how modern metropolitan lifestyles and driving needs are bestmet, the Qoros 3 Sedan has been developed to European standards of safety, refinement andquality. Priced from 119,900 RMB to 167,900 RMB, the car has been widely praised for itselegant design, refined driving experience, and European standards of quality. Its QorosQloudconnected services – accessed via an eightinch touchscreen fitted as standard across therange – offer several worldfirst enhanced, easytouse entertainment, navigation,communication, and vehicle monitoring functions.
In September 2013, the Qoros 3 Sedan became the first car developed in China to be awardedfive stars in Euro NCAP crash tests, and also the highest score in the organization’s 2013assessment programme so far. The car features the best Euro NCAP crash safety score of2013, classleading aerodynamics, fuel efficiency and NVH standards, timeless elegant styling,generous interior space and innovative premium features like the connected QorosQloudservices.
Based on an innovative modular platform, the Qoros 3 Sedan spearheads the development andintroduction of a family of new models, each member of which will be introduced at sixtotwelvemonth intervals.
Independent, dynamic, successoriented: the Qoros company
Qoros was founded in 2007 and is headquartered in China. Its international team of experiencedautomotive experts is leading the development of a range of vehicles with an independent identityand a high level of quality.
The factory is in Changshu, a region of high importance for China's rapidly growing automobileindustry, where its allnew, highlyefficient and environmentallysustainable assembly facility isramping up series production of the brand’s first car, the Qoros 3 Sedan.
In the growing Chinese automobile market, Qoros has an exceptional position, with a brandidentity and product positioning that is clearly distinguishable from domestic car manufacturersand international joint ventures.
The Qoros 3 Sedan made its international debut at the Geneva and Shanghai Motor Shows inMarch and April 2013 to great acclaim. In September 2013, the car became the first developed inChina to be awarded the maximum fivestar rating in the Euro NCAP crash tests, and achievedone of the highest scores ever in the programme’s 16year history. Prices and specifications forthe Qoros 3 Sedan were announced at the Guangzhou Auto Show in November 2013.