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QAP Встреча в Москве 28/01/2014

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QAP

Встреча в Москве 28/01/2014

Content

QAP. Company OverviewCustomers and Partners.eDetailingexamplesCreatingeDetailingform scratch. Work with ready-madecontentQAP toolsaroundtheprocess– eWizard, Global to Local Applications StoreEffective Communication – key to success

Customers and Partners

Services:advanced CLM solutions development(iDetailing)Founded in 2007. Headcount: over 120 SW EngineerseDetailingexperience:Partners (CLM solutions)

Brand marketing strategy

BrandWHY«brand»help to solve this problem?

users

WHATbenefitsuserwill

getfrom«brand»?

Argumentation

WHAT isthediffe

rence?

WHAT’s the key

massage?

WHO arecompetit

ors?

Navigateyour presentation

Brandpage Actualization Mechanism of action Dosing Сonclusion

Targeting Argumentation Objections

CreatingeDetailing. Main stages

Dedicate people and roles for the product development and channels of communicationExploring the existing product information. Study goals and suggest realization strategiesScenario, structure, styles to make the best choice and approveCreating design. Several iterations to prove chosen conceptHTML5 code developmentstage.Shortiterations. Customerfeedback (transparent development. Access to Jira tracking system)VeevaSystem integration. 1stlevel support at integration. SFDC new functionality development, support of existing instances

CreatingeDetailing. Main stages

From sketch to creating a concept, design and style

Examples ofeDetailing. Targeting.

Learn about loyalty and potential and save it in the CRM

Examples ofeDetailing. Targeting.

Examples ofeDetailing.Actualization

Learn about the doctor’s preferences

Examples ofeDetailing. Argumentation.

Examples ofeDetailing.Mechanism of Action.

Examples ofeDetailing.Mechanism of Action.

Examples ofeDetailing.Dozing.

Examples ofeDetailing.Interactive patient card.

Examples ofeDetailing.Margin & Rebate Tracker.

Edit presentation Structure. Enable/ disable slides and chapters. Change slide order. Move slides to other chapter

eWizard

Edit Slide. Change Text, Key message message, Multimedia

eWizard

Localization. Change the language of the presentation

eWizard

Create eLearning materials.

eWizard

Your applications store

Global to Local Applications Store

Features

Global to Local Applications Store

Use your application even before it is in CLMKeepingall the applications and presentations on one resourceDistribution of content fromglobaltolocal levels, and vice versaThe ability to easily download and install applicationsSending a unique link to access the application for Target audienceMultilevel access and differentiation of roles

key to success Effective Communication

Dedicated Account ManagerSpeak the language of our CustomerDefine clear communication channels and toolsApproval proceduresKeeping deadlines

Thank [email protected]: +38097790 70 70