q1 2015 global facebook advertising insights report: video makes up 20% of all shift facebook media...

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ABOUT THIS REPORT With over 1.44 Billion monthly active users globally and commanding approximately 10% of the worlds digital ad spend, Facebook is a must-buy for any digital marketer. As Facebook continues to grow, it will be even more important for marketers to have a strong understanding of their performance. This insights report provides context around key metrics and verticals based on Q1 2015 data of SHIFT clients and also illustrates trends over the past five quarters. This insights report includes ad spend on both Facebook desktop and mobile, as well as Q1 2015 video data. Data in this infographic is based on the client activity transacted through SHIFT's Facebook ads solution, this is not Facebook's own data. It is intended to give insightful views of the Facebook buying activity and trends that took place during Q1 2014 - Q1 2015. INSIGHTS REPORT Q1 2015 ADVERTISING GLOBAL FACEBOOK CLICK THROUGH RATE CTR 2.03% .85% 2.16% .52% .17% Auto CPG Entertainment Finserve Telco Q1 2015 BENCHMARK BY VERTICAL 1.0% 2.0% 3.0% COST PER CLICK CPC $0.30 $0.55 $0.20 $0.55 $0.82 Auto CPG Entertainment Finserve Telco Q1 2015 BENCHMARK BY VERTICAL $0.25 $0.50 $1 COST PER THOUSAND IMPRESSIONS CPM $6.10 $4.66 $4.25 $2.88 $1.42 Auto CPG Entertainment Finserve Telco Q1 2015 BENCHMARK BY VERTICAL $3.00 $5.00 $7.00 Q4 2014 VS Q1 2015 PERCENTAGE GROWTH CTR CPC CPM Auto -37% 63% 2% CPG 35% -14% 16% Entertainment 32% -29% -6% FinServ -10% -24% -32% Telco -20% 8% -14% YEAR OVER YEAR BY VERTICAL 0% 1% 2% 3% 4% 2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1 CLICK THROUGH RATE CTR Auto CPG Entertainment FinServ Telco 287% -8% 66% 52% 123% YEAR OVER YEAR BY VERTICAL $0.00 $0.23 $0.45 $0.68 $0.90 2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1 COST PER CLICK CPC Auto CPG Entertainment FinServ Telco 0% 80% -22% 125% 32% YEAR OVER YEAR BY VERTICAL $0.00 $1.75 $3.50 $5.25 $7.00 2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1 COST PER THOUSAND IMPRESSIONS CPM Auto CPG Entertainment FinServ Telco 286% 66% 28% 242% 194% FACEBOOK VIDEO MARKETING 20% of all media on Facebook in Q1 was video 50% of video views watched up to a quarter of the video 30% of video views made it halfway 15% of video views made it to completion 50% 30% 15% 80% other media Facebook® is a registered trademark of Facebook Inc. SHIFT is a leading cross-network social advertising platform for brands & agencies.The SHIFT platform brings social data, advertising and marketing teams together in one place to maximize efficiency and ROI. Global brands, including 10 out of the top 20 largest advertisers in the world, use SHIFT to automate workflow, activate data and easily execute advertising campaigns. SHIFT is a Facebook Marketing Partner, Twitter Marketing Platform Partner , LinkedIn Certified Marketing Partner and Atlas Partner. shift.com ©2015 Shift Labs, Inc. All rights reserved.

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Page 1: Q1 2015 Global Facebook Advertising Insights Report: Video Makes Up 20% of All SHIFT Facebook Media (Infographic Version)

ABOUT THIS REPORT

With over 1.44 Billion monthly active users globally and commanding approximately 10% of the world’s digital ad spend, Facebook is a must-buy for any digital marketer.

As Facebook continues to grow, it will be even more important for marketers to have a strong understanding of their performance. This insights report provides context

around key metrics and verticals based on Q1 2015 data of SHIFT clients and also illustrates trends over the past five quarters.

This insights report includes ad spend on both Facebook desktop and mobile, as well as Q1 2015 video data. Data in this infographic is based on the client activity

transacted through SHIFT's Facebook ads solution, this is not Facebook's own data. It is intended to give insightful views of the Facebook buying activity and trends that

took place during Q1 2014 - Q1 2015.

INSIGHTS REPORT Q1 2015

ADVERTISINGG L O B A L F A C E B O O K

CLICK THROUGH RATECTR

2.03%

.85%

2.16%

.52%.17%

Auto CPG Entertainment Finserve Telco

Q1 2015 BENCHMARK BY VERTICAL

1.0%

2.0%

3.0%

COST PER CLICKCPC

$0.30

$0.55

$0.20

$0.55$0.82

Auto CPG Entertainment Finserve Telco

Q1 2015 BENCHMARK BY VERTICAL

$0.25

$0.50

$1

COST PER THOUSAND IMPRESSIONSCPM

$6.10

$4.66 $4.25

$2.88$1.42

Auto CPG Entertainment Finserve Telco

Q1 2015 BENCHMARK BY VERTICAL

$3.00

$5.00

$7.00

Q4 2014 VS Q1 2015 PERCENTAGE GROWTH

CTR CPC CPM

Auto -37% 63% 2%

CPG 35% -14% 16%

Entertainment 32% -29% -6%

FinServ -10% -24% -32%

Telco -20% 8% -14%

YEAR OVER YEAR BY VERTICAL

0%

1%

2%

3%

4%

2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1

CLICK THROUGH RATECTR Auto CPG Entertainment FinServ Telco

287% -8% 66% 52% 123%

YEAR OVER YEAR BY VERTICAL

$0.00

$0.23

$0.45

$0.68

$0.90

2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1

COST PER CLICKCPC Auto CPG Entertainment FinServ Telco

0% 80% -22% 125% 32%

YEAR OVER YEAR BY VERTICAL

$0.00

$1.75

$3.50

$5.25

$7.00

2014 Q1 2014 Q2 2014 Q3 2014 Q4 2015 Q1

COST PER THOUSAND IMPRESSIONS

CPM Auto CPG Entertainment FinServ Telco

286% 66% 28% 242% 194%

FACEBOOK VIDEO MARKETING

20% of all media on Facebook in Q1 was video

50% of video views watched up to a quarter of the video

30% of video views made it halfway

15% of video views made it to completion50%

30% 15%

80% other media

Facebook® is a registered trademark of Facebook Inc.

SHIFT is a leading cross-network social advertising platform for brands & agencies.The SHIFT platform brings social data, advertising and marketing teams together in one place to maximize efficiency and ROI. Global

brands, including 10 out of the top 20 largest advertisers in the world, use SHIFT to automate workflow, activate data and easily execute advertising campaigns. SHIFT is a Facebook Marketing Partner, Twitter Marketing

Platform Partner, LinkedIn Certified Marketing Partner and Atlas Partner.

shift.com©2015 Shift Labs, Inc. All rights reserved.