pvhs/uchealth digital portfolio 2011-2012

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PVHS/UCHealth NoCo Digital marketing portfolio

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Page 1: PVHS/UCHealth digital portfolio 2011-2012

PVHS/UCHealth NoCo

Digital marketing portfolio

Page 2: PVHS/UCHealth digital portfolio 2011-2012

Strategy

● Tie web, digital marketing, social and mobile together with comprehensive and cohesive content strategy.

Sources: http://webmd.comhttp://landing.pvhs.org/primary-care-loveland

Page 3: PVHS/UCHealth digital portfolio 2011-2012

Innovation

● Constantly search for new ways to tell stories, reach community, consumers and patients.

Source: http://pvhs.org/truebeamstx

Page 4: PVHS/UCHealth digital portfolio 2011-2012

Tracking and measurement

● Combine third-party and homegrown dashboards for extensive tracking, measurement and improvement.

Source: Marketing measurement dashboard

Page 5: PVHS/UCHealth digital portfolio 2011-2012

Digital display

● Evolution of conversion metrics, tactics, performance.

Sources: http://webmd.comhttp://landing.pvhs.org/primary-care-loveland

Page 6: PVHS/UCHealth digital portfolio 2011-2012

Search engine marketing

● Evolution of keyword strategy, conversion metrics, performance.

Sources: http://webmd.comhttp://landing.pvhs.org/primary-care-loveland

Page 7: PVHS/UCHealth digital portfolio 2011-2012

iOS/Android app

● Allow users to track their health, find a doctor, get healthy recipes and research health conditions.

Source: Colorado Health Medical Group app

Page 8: PVHS/UCHealth digital portfolio 2011-2012

Social media

● Focus on creating valuable content to expand reach, engagement and amplification of message.

Source: PVHS/UCHealth social media

Page 9: PVHS/UCHealth digital portfolio 2011-2012

Robo2K

● Tweeted two robotic surgeries to promote 2,000th robotic surgery.

● What's next?

Source: http://pvhs.org/Robo2k

Page 10: PVHS/UCHealth digital portfolio 2011-2012

Chat/social broadcast

● Hold chats/live streams. Move from Livestream and CoverItLive to Google+ Hangouts.

Source: http://pvhs.org/chat

Page 11: PVHS/UCHealth digital portfolio 2011-2012

Brand blog

● Post patient stories, news.

● Solicit and respond to user and customer feedback.

● Tie to SEO strategy.

Source: http://visionary.pvhs.org

Page 12: PVHS/UCHealth digital portfolio 2011-2012

Brand website

● Focus on growing new visitors, engagement and improving conversion rates.

Source: http://pvhs.org/

Page 13: PVHS/UCHealth digital portfolio 2011-2012

New brand website

● Combine 3 legacy sites serving diverse markets and organizations.

Source: http://pvhs.orghttp://www.uch.eduhttp://memorialhealthsystem.com