put the sizzle in your email marketing program

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Put the Sizzle in Your Email Marketing Program Email Marketing & Social Media Marketing Jeff Revoy, iContact @JRevoy @iContact facebook.com/ iContact

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Page 1: Put the Sizzle in Your Email Marketing Program

Put the Sizzle in Your Email Marketing Program

Email Marketing & Social Media Marketing

Jeff Revoy, iContact

@[email protected]/iContact

Page 2: Put the Sizzle in Your Email Marketing Program

Safe Harbor

Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of product or service availability, subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services. The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, new products and services, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the outcome of intellectual property and other litigation, risks associated with possible mergers and acquisitions, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-Q for the most recent fiscal quarter ended April 30, 2011. This documents and others containing important disclosures are available on the SEC Filings section of the Investor Information section of our Web site. Any unreleased services or features referenced in this or other presentations, press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.

Page 3: Put the Sizzle in Your Email Marketing Program

Jeff Revoy

Chief Marketing & Product Officer

Page 4: Put the Sizzle in Your Email Marketing Program

Using Social Media to Light a Spark

Today’s Marketing Environment

Why Email Isn’t Dead

Social Media’s Role

7 Ways to Optimize and Integrate Today

Page 5: Put the Sizzle in Your Email Marketing Program

Today’s Marketing Environment

Real-time expectations

1:1 marketing

Page 6: Put the Sizzle in Your Email Marketing Program

Why Email Isn’t Dead

I work for an email solution, and I say so

Oh, and email works

43:1

Page 7: Put the Sizzle in Your Email Marketing Program

Why Email Isn’t Dead

New Business Models Rely Heavily on

Email Marketing

Page 8: Put the Sizzle in Your Email Marketing Program

74% of customers prefer to hear from companies via email, 16% direct mail, 4% phone, 2% social, 1% text (Source: Merkle)

Page 9: Put the Sizzle in Your Email Marketing Program

30B Emails Sent Per Day

(2010 worldwide: excluding spam & viruses)

Page 10: Put the Sizzle in Your Email Marketing Program

Social Media’s Role

Social Media Is

Growing explosively

Not just for consumers

Critical for a cohesive and

integrated marketing campaign

Page 11: Put the Sizzle in Your Email Marketing Program

Game Changing Engagement

+

Page 12: Put the Sizzle in Your Email Marketing Program

Email + Social

Two way conversation

Expanded reach

Page 13: Put the Sizzle in Your Email Marketing Program
Page 14: Put the Sizzle in Your Email Marketing Program

80% of marketers say that social sharing "extends the reach of email content to new markets" (81%) and "increases brand reputation and awareness" (78%). Source: MarketingSherpa "Email Marketing Benchmark Survey" (2010)

Page 15: Put the Sizzle in Your Email Marketing Program

7 Ways to Captivate & Engage

Page 16: Put the Sizzle in Your Email Marketing Program

Share It

Maximizes exposure

Increases consumption

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Page 17: Put the Sizzle in Your Email Marketing Program

26% of top online retailers included “sharing” in emails in 2010, anticipation of 50%+ in 2011.

- Smith-Harmon

Page 18: Put the Sizzle in Your Email Marketing Program

Emails will receive an additional 1% of views when shared and increase the reach of emails by 24.3%.

Page 19: Put the Sizzle in Your Email Marketing Program

Widen the Net

Spur social media growth

Create a conversation

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Page 20: Put the Sizzle in Your Email Marketing Program

Extend the Life

Recycle

Refresh

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Page 21: Put the Sizzle in Your Email Marketing Program

Questions to Ask Yourself

1. Do we have the kind of email content people will

actually want to share?

2. What kind of content/offers should we develop to

give value to the recipient and encourage sharing?

3. If we use email to get people to connect with us on

social media, are we simply switching people from one

channel to another or are we creating extra contact

points?

Page 22: Put the Sizzle in Your Email Marketing Program

Offer Unique Benefits

Reward your “followers”

Encourage contribution

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Page 23: Put the Sizzle in Your Email Marketing Program

The average budget spent on social media increased from 9% in 2009 to 17% in 2011.

- Hubspot, 2011 State of Inbound Marketing

Page 24: Put the Sizzle in Your Email Marketing Program

Cross Promote

Grow your subscriber base through social media

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Page 25: Put the Sizzle in Your Email Marketing Program

Is giving people more communication choices the optimal way to ensure their long-term attention and loyalty?

Page 26: Put the Sizzle in Your Email Marketing Program

Relevancy Remains King

Meaningful content

Viral reach

Cross-channel promotion

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Page 27: Put the Sizzle in Your Email Marketing Program

How do we design our social and email presence so that it works for those getting all of it AND those engaged to only one of those channels?

Page 28: Put the Sizzle in Your Email Marketing Program

Measure

Share of Voice

Awareness

Engagement

Influence

Popularity

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Page 29: Put the Sizzle in Your Email Marketing Program

Takeaway Points

Social + Email = True Engagement

Capitalize on What You Already Know

Don’t Be Scared of Testing the Unknown

Page 30: Put the Sizzle in Your Email Marketing Program

About iContact

Convenient all-in-one marketing solution

Fully integrated email and social media marketing

Send effective campaigns in minutes

Powerful tracking and analytics

Solutions for every budget

Award winning support

Resources to drive your success

Page 32: Put the Sizzle in Your Email Marketing Program

Jeff RevoyChief Marketing & Product Officer

Page 33: Put the Sizzle in Your Email Marketing Program

Questions & Answers