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Purge: Election Year - Quantitative, Audience & Qualitative By Harmeet Kaur

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Page 1: Purge quantitative

Purge: Election Year - Quantitative, Audience & Qualitative By Harmeet Kaur

Page 2: Purge quantitative

Quantitative Research

This is the rating that Purge got overall. It was 6/ 10

This is the box office figures fi Purge. It shows the total gross they made was $79,213,375

More boys then girls watched this movie, I say this because boys watch more of horror genre movies then girls.

This screen shot shows what the age range for this horror movie, which is 15+ so who ever watches it at the cinema will be over 15+ this is cause of the age rating it has been given, however on DVD any age can get away with watching it.

Page 3: Purge quantitative

Audience Research Like said in the quantitative research there are more boys then girls who watched this movie, I say this because boys watch more of horror genre movies then girls. Girls are more known of watching romantic and comedy movies.

Like said before the target audience for this movie is 15+ however when it has come out on CD any age can consume it.

Socio economic: Any socio economic class can watch this movie as it is not aimed at a specific class.

The sexual orientation that can watch this is any, it is not aimed at a specific sexual orientation.

There is no specific occupation needed to watch this film, anybody can watch it. Product

preferences would be the horror genre as it is a horror movie; Ring 2 because it is a horror movie as well.

Page 4: Purge quantitative

Qualitative ResearchThese are the reviews I got for this movie’ Purge’ the reviews are all varied, not staying all of them are positive there are some negatives as well .A most common positive one review is that this movie is ‘ The most interesting of the Purge movies to date’ common negative point Is that some people didn’t like the ending of the film it become ‘more of a rescue mission movie in the final act’ .

The attitude to this media product is that its always a horror genre. The screen shot below shows that, as all the three Purge movies that have been released they all have a specified what genre it is, which is Horror/ Thriller.

The way the news coverages done for this film a posters. Posters were released 6 months before the film was shown. This made awareness of the film and got them an audience for this date of the realise.

Advertising campaigns such as blog pages by fans for this film; like this one on the right, the person has written the plot, who's its starring and who it has been directed by. This is a brief outline of the film, so the audience know what they are expecting as well as who they are expecting.

Page 5: Purge quantitative

Source

http://www.imdb.com/title/tt4094724/

Quantitative Research

http://www.boxofficemojo.com/movies/?id=purge3.htm

https://www.commonsensemedia.org/movie-reviews/the-purge-election-year

https://www.rottentomatoes.com/m/the_purge_election_year/

Qualitative Research

https://www.google.co.uk/search?q=all+purge+moviers&sourceid=ie7&rls=com.microsoft:en-GB:IE-Address&ie;=&oe;=&gfe_rd=cr&ei=qkmYWKGmEqKN8QfQybWAAg&gws_rd=ssl#q=The+Purge:+Anarchy&stick=H4sIAAAAAAAAAONgFuLWz9U3MDQsNK4sLlTiAnHK44uTK1K0pLKTrfTTMnNywUR8cWpRZmqxFYhd_IgxnFvg5Y97wlJ-k9acvMbowYVHsZAWF5trXklmSaWQAhe_FLJ9GgxSvFzIAjwAjSlGaJEAAAA

https://kpmovieblog.com/2016/08/18/the-purge-election-year-2016-review/