pure tranquility -rejuvenate yourself at pure tranquility™

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Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

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Page 1: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Pure Tranquility-Rejuvenate yourself at Pure Tranquility™

Page 2: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Mission StatementOur mission is to provide and

serve the needs of every person’s inner beauty. Our superb services are unlike any other. At Pure Tranquility we believe in serving the customer to their every need. Our customers leave feeling refreshed and rejuvenated.

Page 3: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Original ColorsTranquility means calmness, serenity, peace.

The color pink means calm feelings, and relaxation.

The color blue means calm and relaxation, and solitude and peace.

Too girly

Slogan -A classy upscale Spa and Salon

Page 4: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

New Colors“Sailor Theme”

Dark Red, Blue, White

“old fashion” typed theme

Go along with our lighthouse theme

Slogan Rejuvenate yourself at Pure Tranquility™

Pure Tranquility™

Page 5: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Overview of BusinessWe are a spa and hair salon

Service and Retail business

We will offer Massages Facials Manicures/Pedicures Full service hair salon

Some products we will sell are Hair products Nail Polish At home spa products Makeup

Page 6: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

HoursMonday – Thursday 10 A.M. to 9 P.M.

Friday 10 A.M. to 6 P.M.

Saturday 9 A.M. to 4:30 P.M.

Appointment Only!

Page 7: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Appointment OnlyFirst 3 months take walk-ins

Build customers

The appointment only

Some specials where walk-ins are welcome Example – Mothers Day

Page 8: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Legal Form of BusinessPartnership

Split the business 50/50

We will be the decision makers

Less Taxes

Easy to establish

More funds available with two people

Page 10: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™
Page 11: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™
Page 12: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™
Page 13: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Immediate Developmental Goals

Building will be a lighthouse

New construction building to the existing lighthouse

By doing this the rooms will be appropriate sizes, which will save us from remodeling

Located on the beach

The beach will only be open to customers

Beach offers a sense of peace and relaxation

Perfect location for a spa

Page 14: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Goals cont.No need for a large parking lot

Most customers will be tourist

Company car used to transport people from the hotel to the spa

Page 15: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Industry DescriptionService Sector

Service and Retail industry sector

The industry is rapidly growing

Eventually the sector will decline

Jobs will be increasing

Page 16: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

StrengthsHours we are open

Location of Business

Prices

Employees

Services offered

Products sold

Page 17: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

WeaknessesMarketing

Financial Status

Start up cost

Being a new business

Page 18: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Opportunities Jobs are increasing, somewhat steady industry

Good customer ratings bring new customers

A good financial status

New equipment/technology

Page 19: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

ThreatsThe market is not reliable

New products that weaken our business

At home spa products

Other spas in the area

Winter

High prices in traveling

Page 20: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Target MarketWomen from ages 18 and up

Couples with no children

Page 21: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Target MarketCouples that have no children will have more

money and time to spend on their selves.

They will not be on a “family vacation” so they will have more time do what they want.

Page 22: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Men and the Spa29% of men now go to the spa

Used to be 8-10%

Just for you we are going to add a steam room

41% visit the spa when they are stressed

60 % go to get massages

19% go just to take care of their selves.

Page 23: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Market Demographics“Females, age 24-35, college educated,

married with no children at home, visit a spa once every month to every three months. They spend about $100 per visit, and visit the Spa alone.”

Page 24: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Target Market TrendsWe do not expect our market to change.

It has been the same people visiting the spa for many years.

Women will always visit the spa

Page 25: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Direct CompetitorsFaces- Hilton head

All About Me

The European Spa

The Sanctuary Euro Spa

Casa Blanca Spa

Page 26: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Indirect CompetitorsMarriott Resort & Spa

Hilton head Oceanfront

Disney Hilton Head

Hampton Inn

Hilton Garden Inn

Page 27: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Competitors

Page 28: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Strengths of CompetitorsNot a new business

Reliable Customers

Good Websites

Advertising

Location

Services offered

Page 29: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Weaknesses of CompetitorsBad websites

Bad customer service

Not as many services offered

No online store

No brand of their own

Page 30: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Opportunities of Competitors

Increasing industry

Positive customer ratings

New technology

Advantage over our business

Page 31: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Threats of CompetitorsNegative customer reviews

Not a reliable market

Other spas in the area

Page 32: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Relaxation

Robes, Quality, Brand, Service

Peaceful environment, facials, massages, hair, nails,

great

service,

relaxed,

quiet,

makeup

Free facial

with any

purchase, customer service,

nail

polish, relaxing music, free at home products

Free food and drinks, free sample products, discounts

Page 33: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Drawing of Service

Page 34: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Just for laughs

Page 35: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Description of ServiceHot stone massage

Peaceful atmosphere with relaxing music

30 minute massage

Hot stones are placed on back

Help relax muscles

The cost can be anywhere from $75-$125

Page 36: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Service DecisionsThe customer is always right

If someone is not happy we will offer a discounted price or a chance to reschedule

If you cancel you must do it 24 hours in advance

No full refunds

Page 37: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Low Quality

High Price

Low Price

At home spa products

Waxing at the spa

Salon nails

Badly painted nails

Spa Massage

Spa facial

Good Shampoo

Fancy hair salon

High Quality

Prestigious

Better Bargain

Equal Quality

Page 38: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™
Page 39: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Pricing Strategies Follow-the-leader Pricing

We need to watch other spas prices so we do not overcharge

Variable Pricing Price concessions to employees and residents of Hilton Head

Optional Pricing We have the option of adding on other services

Product Bundling Use this in store, for example shampoo and conditioner that comes together

Market Skimming When we offer a new service that no other spa in the area has

Psychological Pricing Charging $19.95 instead of $20.00

Page 40: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Overcharging Pricing Cost is more than it is really worth.

Page 41: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

PromotionCoupons

Offer a free product with a purchase of a service

Certain days where prices are cheaper

Commercials

Advertising in hotels

Facebook Promotions

Page 42: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™
Page 43: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™
Page 44: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™
Page 45: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™
Page 46: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

PlaceAll products will be sold at our store and online

Our location is perfect Located on the beach

Our store will be located on the main floor

Services will be offered on the upper floors

Page 47: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Sale StrategyMost sales will be schedule ahead of time

We will not need on the floor sales people

We need employees who know about the products

We will try and have sales and discounts constantly going on

Page 48: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™
Page 49: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™
Page 50: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

facebook

Pure Tranquility Spa

Wall Photos Flair Boxes Pure Tranquility Spa Logout

View photos of Pure Tranquility Spa

Send Pure Tranquility a message

Poke message

Wall Info Photos Boxes

Write something…

Share

Information

Location:Hilton Head, South CarolinaDescription:Spa and Hair SalonAppointment OnlyHours:Mon-Thurs 10 a.m. – 9 p.m.Friday 10 a.m. – 6 p.m.Saturday 9 a.m. – 4:30 p.m.Sunday - Closed

Friends

Blair Lisa Sally

Pure Tranquility has a special going on all day . All products buy one get one half off.May 1, 2012

Lisa I love my nails that I got at Pure Tranquility!April 28, 2012

Pure Tranquility schedule your appointment today!April 15, 2012

Pure Tranquility Blair just won a free massage from our monthly drawing!

Pure Tranquility all massages the month of march are half off! February 28, 2012

Blair Pure Tranquility has the best spa in the state!February 15, 2012

Pure Tranquility

Page 51: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

About us

facebook

Pure Tranquility get relaxed Today for $5 off any service

Wall Photos Flair Boxes Pure Tranquility Logout

View photos of Pure Tranquility (5)

Send Pure Tranquility a message

Poke message

Wall Info Photos Boxes

Basic Information

Information

Location:Hilton Head, South CarolinaDescription:Spa and Hair SalonAppointment OnlyHours:Mon-Thurs 10 a.m. – 9 p.m.Friday 10 a.m. – 6 p.m.Saturday 9 a.m. – 4:30 p.m.Sunday - Closed

Photos

Networks: SpaOwners: Chelsie McClintock & Madeleine KnoxHometown: Hilton Head, South CarolinaHours: Monday-Thursday 10 a.m.- 9p.m.

Friday 10 a.m. – 6 p.m. Saturday 9 a.m. – 4:30 p.m.

Sunday- Closed

Pure Tranquility is a Spa. We have a full hair and nail salon. We also have a wide choice of massages and facials to choose from. We are located on the beach in Hilton Head. Our building is a newly constructed lighthouse, with a beach only open to our customers. If you are at our spa and tag yourself here you automatically receive $10 off your service.

The Spa

Updated last Tuesday

2 Albums

Services

Updated two months ago

Contact Information

Address: 772 Lighthouse Drive, Hilton Head, South Carolina 29925

Phone Number: (843) 468-6772

Website: www.puretranquility.com

Pure Tranquility

Page 52: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

facebook Wall Photos Flair Boxes Pure Tranquility Logout

Wall Info Photos Boxes

Photos of Pure Tranquility 7 Photos

Pure Tranquility Albums 2 Photo Alums

The Spa5 photos

The Beach5 photos

Profile Pictures 1 photo

Pure Tranquility get $5 off any service today!

Pure Tranquility

Page 53: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Basement

Page 54: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Main Floor

Page 55: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Second Floor

Page 56: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Equipment, Supplies, Inventory

Page 57: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Production PlanMost employees schedule their own

appointments

Store workers are on a schedule

Owners or managers will open and close the store

Must be at work 10 minutes before shift begins

All afternoon employees with stay at night to help close

Owners oversee all day to day operations

Page 58: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Workforce Plan

Hair stylist, Nail Technicians, and massage & facial specialist schedule their own appointments.

Not Specific work hours for them

Store workers have a regular schedule

Page 59: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Start-up Schedule

4 months- more clients, more staff

8 months- launch online store

12 months- Add newest massages etc.

16 months- Hire staff for new services

20 months- Add to building

24 months- Expand to a new town

Page 60: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Organizational Chart

Page 61: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

HiringMust be certified

Previous Experience

References from previous employer

Communication Skills

Friendly personality

Store employees Knowledge of products Previous experience

Page 62: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

TrainingNot long training program

They should already know what to do

Store employees Teach how to work register Show how we want store organized Show what to clean etc.

Page 63: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

EmployeesRandom evaluations

Employees are held at high standard

Strike system

Page 64: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Long-term GoalsMore advanced website

More locations

Larger store

Great reputation

Known for having products before everyone else

Most experienced workers

Maybe change hours

Expand our building

Page 65: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

Trademark, etc.Not many issues

Trademark slogan and logo

Ask for permission to carry certain brands

Page 66: Pure Tranquility -Rejuvenate yourself at Pure Tranquility™

ConclusionSpa

Partnership

Hilton Head, South Carolina

Service Industry

Target Market- women

Experienced staff