pure tranquility -rejuvenate yourself at pure tranquility™
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Pure Tranquility-Rejuvenate yourself at Pure Tranquility™
Mission StatementOur mission is to provide and
serve the needs of every person’s inner beauty. Our superb services are unlike any other. At Pure Tranquility we believe in serving the customer to their every need. Our customers leave feeling refreshed and rejuvenated.
Original ColorsTranquility means calmness, serenity, peace.
The color pink means calm feelings, and relaxation.
The color blue means calm and relaxation, and solitude and peace.
Too girly
Slogan -A classy upscale Spa and Salon
New Colors“Sailor Theme”
Dark Red, Blue, White
“old fashion” typed theme
Go along with our lighthouse theme
Slogan Rejuvenate yourself at Pure Tranquility™
Pure Tranquility™
Overview of BusinessWe are a spa and hair salon
Service and Retail business
We will offer Massages Facials Manicures/Pedicures Full service hair salon
Some products we will sell are Hair products Nail Polish At home spa products Makeup
HoursMonday – Thursday 10 A.M. to 9 P.M.
Friday 10 A.M. to 6 P.M.
Saturday 9 A.M. to 4:30 P.M.
Appointment Only!
Appointment OnlyFirst 3 months take walk-ins
Build customers
The appointment only
Some specials where walk-ins are welcome Example – Mothers Day
Legal Form of BusinessPartnership
Split the business 50/50
We will be the decision makers
Less Taxes
Easy to establish
More funds available with two people
Company Location772 Lighthouse Drive
Hilton Head, South Carolina 29925
Beaufort County
Immediate Developmental Goals
Building will be a lighthouse
New construction building to the existing lighthouse
By doing this the rooms will be appropriate sizes, which will save us from remodeling
Located on the beach
The beach will only be open to customers
Beach offers a sense of peace and relaxation
Perfect location for a spa
Goals cont.No need for a large parking lot
Most customers will be tourist
Company car used to transport people from the hotel to the spa
Industry DescriptionService Sector
Service and Retail industry sector
The industry is rapidly growing
Eventually the sector will decline
Jobs will be increasing
StrengthsHours we are open
Location of Business
Prices
Employees
Services offered
Products sold
WeaknessesMarketing
Financial Status
Start up cost
Being a new business
Opportunities Jobs are increasing, somewhat steady industry
Good customer ratings bring new customers
A good financial status
New equipment/technology
ThreatsThe market is not reliable
New products that weaken our business
At home spa products
Other spas in the area
Winter
High prices in traveling
Target MarketWomen from ages 18 and up
Couples with no children
Target MarketCouples that have no children will have more
money and time to spend on their selves.
They will not be on a “family vacation” so they will have more time do what they want.
Men and the Spa29% of men now go to the spa
Used to be 8-10%
Just for you we are going to add a steam room
41% visit the spa when they are stressed
60 % go to get massages
19% go just to take care of their selves.
Market Demographics“Females, age 24-35, college educated,
married with no children at home, visit a spa once every month to every three months. They spend about $100 per visit, and visit the Spa alone.”
Target Market TrendsWe do not expect our market to change.
It has been the same people visiting the spa for many years.
Women will always visit the spa
Direct CompetitorsFaces- Hilton head
All About Me
The European Spa
The Sanctuary Euro Spa
Casa Blanca Spa
Indirect CompetitorsMarriott Resort & Spa
Hilton head Oceanfront
Disney Hilton Head
Hampton Inn
Hilton Garden Inn
Competitors
Strengths of CompetitorsNot a new business
Reliable Customers
Good Websites
Advertising
Location
Services offered
Weaknesses of CompetitorsBad websites
Bad customer service
Not as many services offered
No online store
No brand of their own
Opportunities of Competitors
Increasing industry
Positive customer ratings
New technology
Advantage over our business
Threats of CompetitorsNegative customer reviews
Not a reliable market
Other spas in the area
Relaxation
Robes, Quality, Brand, Service
Peaceful environment, facials, massages, hair, nails,
great
service,
relaxed,
quiet,
makeup
Free facial
with any
purchase, customer service,
nail
polish, relaxing music, free at home products
Free food and drinks, free sample products, discounts
Drawing of Service
Just for laughs
Description of ServiceHot stone massage
Peaceful atmosphere with relaxing music
30 minute massage
Hot stones are placed on back
Help relax muscles
The cost can be anywhere from $75-$125
Service DecisionsThe customer is always right
If someone is not happy we will offer a discounted price or a chance to reschedule
If you cancel you must do it 24 hours in advance
No full refunds
Low Quality
High Price
Low Price
At home spa products
Waxing at the spa
Salon nails
Badly painted nails
Spa Massage
Spa facial
Good Shampoo
Fancy hair salon
High Quality
Prestigious
Better Bargain
Equal Quality
Pricing Strategies Follow-the-leader Pricing
We need to watch other spas prices so we do not overcharge
Variable Pricing Price concessions to employees and residents of Hilton Head
Optional Pricing We have the option of adding on other services
Product Bundling Use this in store, for example shampoo and conditioner that comes together
Market Skimming When we offer a new service that no other spa in the area has
Psychological Pricing Charging $19.95 instead of $20.00
Overcharging Pricing Cost is more than it is really worth.
PromotionCoupons
Offer a free product with a purchase of a service
Certain days where prices are cheaper
Commercials
Advertising in hotels
Facebook Promotions
PlaceAll products will be sold at our store and online
Our location is perfect Located on the beach
Our store will be located on the main floor
Services will be offered on the upper floors
Sale StrategyMost sales will be schedule ahead of time
We will not need on the floor sales people
We need employees who know about the products
We will try and have sales and discounts constantly going on
Pure Tranquility Spa
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Information
Location:Hilton Head, South CarolinaDescription:Spa and Hair SalonAppointment OnlyHours:Mon-Thurs 10 a.m. – 9 p.m.Friday 10 a.m. – 6 p.m.Saturday 9 a.m. – 4:30 p.m.Sunday - Closed
Friends
Blair Lisa Sally
Pure Tranquility has a special going on all day . All products buy one get one half off.May 1, 2012
Lisa I love my nails that I got at Pure Tranquility!April 28, 2012
Pure Tranquility schedule your appointment today!April 15, 2012
Pure Tranquility Blair just won a free massage from our monthly drawing!
Pure Tranquility all massages the month of march are half off! February 28, 2012
Blair Pure Tranquility has the best spa in the state!February 15, 2012
Pure Tranquility
About us
Pure Tranquility get relaxed Today for $5 off any service
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Basic Information
Information
Location:Hilton Head, South CarolinaDescription:Spa and Hair SalonAppointment OnlyHours:Mon-Thurs 10 a.m. – 9 p.m.Friday 10 a.m. – 6 p.m.Saturday 9 a.m. – 4:30 p.m.Sunday - Closed
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Networks: SpaOwners: Chelsie McClintock & Madeleine KnoxHometown: Hilton Head, South CarolinaHours: Monday-Thursday 10 a.m.- 9p.m.
Friday 10 a.m. – 6 p.m. Saturday 9 a.m. – 4:30 p.m.
Sunday- Closed
Pure Tranquility is a Spa. We have a full hair and nail salon. We also have a wide choice of massages and facials to choose from. We are located on the beach in Hilton Head. Our building is a newly constructed lighthouse, with a beach only open to our customers. If you are at our spa and tag yourself here you automatically receive $10 off your service.
The Spa
Updated last Tuesday
2 Albums
Services
Updated two months ago
Contact Information
Address: 772 Lighthouse Drive, Hilton Head, South Carolina 29925
Phone Number: (843) 468-6772
Website: www.puretranquility.com
Pure Tranquility
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Pure Tranquility get $5 off any service today!
Pure Tranquility
Basement
Main Floor
Second Floor
Equipment, Supplies, Inventory
Production PlanMost employees schedule their own
appointments
Store workers are on a schedule
Owners or managers will open and close the store
Must be at work 10 minutes before shift begins
All afternoon employees with stay at night to help close
Owners oversee all day to day operations
Workforce Plan
Hair stylist, Nail Technicians, and massage & facial specialist schedule their own appointments.
Not Specific work hours for them
Store workers have a regular schedule
Start-up Schedule
4 months- more clients, more staff
8 months- launch online store
12 months- Add newest massages etc.
16 months- Hire staff for new services
20 months- Add to building
24 months- Expand to a new town
Organizational Chart
HiringMust be certified
Previous Experience
References from previous employer
Communication Skills
Friendly personality
Store employees Knowledge of products Previous experience
TrainingNot long training program
They should already know what to do
Store employees Teach how to work register Show how we want store organized Show what to clean etc.
EmployeesRandom evaluations
Employees are held at high standard
Strike system
Long-term GoalsMore advanced website
More locations
Larger store
Great reputation
Known for having products before everyone else
Most experienced workers
Maybe change hours
Expand our building
Trademark, etc.Not many issues
Trademark slogan and logo
Ask for permission to carry certain brands
ConclusionSpa
Partnership
Hilton Head, South Carolina
Service Industry
Target Market- women
Experienced staff