publishing: outside looking in, inside looking out
TRANSCRIPT
@BrandwidthHQ@activrightbrain
1 Outside looking in
2 Inside looking out
@BrandwidthHQ@activrightbrain
FRANKFURT 2010@BrandwidthHQ@activrightbrain
@BrandwidthHQ@activrightbrain
1 Outside looking in
2 Inside looking out
@BrandwidthHQ@activrightbrain
30 YEARS IN PUBLISHING
@BrandwidthHQ@activrightbrain
@BrandwidthHQ@activrightbrain
BEARDS
@BrandwidthHQ@activrightbrain
Real people
doing real things
in real places.
Because they want to
@BrandwidthHQ@activrightbrain
LOCATION
LOCATION
LOCATION
24hrs
@BrandwidthHQ@activrightbrain
@BrandwidthHQ@activrightbrain
What’s the
future of the book?
@BrandwidthHQ@activrightbrain
Not THE future
There are multiple futures
and they’re ALL right
@BrandwidthHQ@activrightbrain
Storytelling has been
hijacked by Ad Men
and Marketers
@BrandwidthHQ@activrightbrain
YOUR PRIMARY MISSION:
Keep the joy of reading alive
@BrandwidthHQ@activrightbrain
It is not a
product, service or platform
that will save Publishing…
it’s an attitude
@BrandwidthHQ@activrightbrain