Publications

3.02 Understand business publications.

3.02 Understand business publications. Slide 2

What type of publication should you use?

• The type of publication depends upon the Purpose of the communication and the Characteristics of the Target Audience.– Why and what do you need to

communicate?

– To whom are you communicating?

3.02 Understand business publications. Slide 3

Classify the Purpose

3.02 Understand business publications. Slide 4

What’s the Purpose?To identify and provide contact information for a business or individual.

To advertise/communicate information about a one-time upcoming event

To educate, inform or advertise about a specific topic

To provide informational updates to a specific club, group, or organization on a regular basis – weekly, monthly, quarterly

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3.02 Understand business publications. Slide 5

Now let’s practice!

• Let’s see if you can determine the type of publication that is best suited for each scenario in the next activity.

3.02 Understand business publications. Slide 6

Use a Business Card

or Letterhead Stationery

Back

3.02 Understand business publications. Slide 7

Use a FlyerState Soccer Playoffs

Lake Norman HS

November 15, 2009Asheville, NC

7:00 pm

Pay $10 to ride the bus

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3.02 Understand business publications. Slide 8

Use a Brochure

Back

3.02 Understand business publications. Slide 9

Use a Newsletter

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3.02 Understand business publications. Slide 10

Business Card• A publication that contains contact

information for a business or individual.– the contact information often includes the

name, address, phone numbers, email address, web address, and a logo or picture.

• Used to help its recipients remember you or your business – typically includes the contact’s name, company,

logo, address, telephone and cell phone numbers, email address, and fax number

• Some cards include a photograph

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3.02 Understand business publications. Slide 11

Letterhead Stationery• The phrase letterhead stationery implies the

use of a heading at the top and sometimes also at the bottom of a letter.

• Letterhead Stationery is used by businesses, organizations, or individuals to communicate a message and relay contact information.– The Letterhead usually includes the name and logo of the

company or individual, the address, phone numbers, email address, website, and fax number.

• When a Letterhead is used with a Business Card and envelope, the color scheme and graphics should be consistent and complementary.

• Templates and wizards are commonly used to create letterhead stationery.

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3.02 Understand business publications. Slide 12

Flyer• A one-page document used by a business

or individual to advertise or provide information about a one-time upcoming event.– Examples: a play or a PTSA meeting

• Typically used to convey information that is temporary in nature and has a short life span.

• Advertises a single event and is used for a one-time purpose.– Distributed via an attachment to email, by

posting on bulletin boards or telephone poles, or handed out on the street.

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3.02 Understand business publications. Slide 13

Brochure• Used by an organization or individual to inform or

advertise– such as, a description of the AP program at a

school, or the pathways within each career cluster, or a course description for Computer Applications, and product descriptions

• Used to provide information, educate, or advertise a specific topic or product

• More long-term nature than that of a flyer• Describes a single entity in detail

– such as, a course or a product or service• A short publication, generally printed on higher grade

paper than a flyer, which employs the use of color and graphics.– May be in single-sheet form, printed front and back for bi-

fold or tri-fold presentation, or they may be printed in booklet sheet form

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3.02 Understand business publications. Slide 14

Newsletter• A publication created by a business or individual

that is distributed on a regular basis – weekly, monthly, or quarterly

• Used to provide informational updates to a specific club, group, organization, agency, or business

• Describes a variety of events over a specific time period

• Usually tailored to a specific group• Typically formatted in columns with side headings,

graphics, and text boxes– Examples of uses of newsletters include the PTSA

newsletter published at your school, those distributed by churches, and those used to convey the news and events of the Boys and Girls ClubsBack