public branding and logos
TRANSCRIPT
Hot Dog Marketing Copyright 2012. 512.731.6129. www.hotdogpr.com .
Branding and Logos
All information included in this proposal/presentation is confidential and remains under Hot Dog Marketing’s control until a contract is in place.
Why Have a Brand?• Separates yourself from the competition• Makes your business easy to remember• Gives your business a cohesiveness throughout all
its marketing efforts• Enhances your business’s image – more professional
and established• Gives your business a higher perceived value• Attracts the kind of clients you’re looking to attract
Logo vs. BrandingBranding•What sets your company apart?•Why do people choose you over the competition?•How do you consistently express that message?
Logo•How we express your brand in graphics – with a name or symbol•Easily recognizable•Has elements that can be replicated to make your other marketing look and feel the same
Copyright 2012 Hot Dog Marketing www.hotdogpr.com
Hot Dog MarketingLogo Design Package
• Consultation (1-1.5 hours – establish branding)• Three rounds of logo drafts – first round includes
three concepts• Final logo file delivery (includes: .eps, .pdf, web-
ready .jpeg and normal .jpeg)• Logo Style Guide with fonts and colors for future
reference
Copyright 2012 Hot Dog Marketing www.hotdogpr.com
Example Logo Draft 1
Copyright 2012 Hot Dog Marketing www.hotdogpr.com
Example Logo Draft 2
Copyright 2012 Hot Dog Marketing www.hotdogpr.com
Final Logo Example
Copyright 2012 Hot Dog Marketing www.hotdogpr.com