pt2 social media workshop for wedding pros
TRANSCRIPT
Social Media + Engagement Marketing
Understanding it, using it, and preventing it !om taking over your life
Engagement Marketing: What It’s Not
It’s not traditional broadcast Marketing
you
Engagement Marketing
In Engagement Marketing you build relationships
you
That’s nice... but how does this help me gain more clients?
Your Community
{not just touchy-feely stuff here}
Your Community
{not just touchy-feely stuff here}
Promotion you just can’t get through traditional advertising
Your Community
{not just touchy-feely stuff here}
Promotion you just can’t get through traditional advertising
Help + support when you need it
Your Community
{not just touchy-feely stuff here}
Promotion you just can’t get through traditional advertising
Help + support when you need it
Google juice
Engagement: 2 Goals
Build Trust and Authority
Build Trust and Community
Engagement: 2 Goals
Build Trust and Authority
Build Trust and Community
Blogging (emailing)
Social Media
Three Rules:
Three Rules:
Create a High Value Stream of ContentMake sure your posts are well written and illustrated
Three Rules:
Create a High Value Stream of ContentMake sure your posts are well written and illustrated
Share, share, shareOffer inspiration, how-to’s, advice, links, ideas, recommendations, and anything else to your readers. They Deserve it!
Three Rules:
Create a High Value Stream of ContentMake sure your posts are well written and illustrated
Share, share, shareOffer inspiration, how-to’s, advice, links, ideas, recommendations, and anything else to your readers. They Deserve it!
Earn LoyaltyBe courteous, responsive, and worthy of positive word of mouth. Form Relationships one reader at a time.
For Example
For Example
For Example
Myth Busting #1
My blog wi# bring loads of customers to my business
Myth Busting #2
I’d better start marketing my new blog right away
1.Set up a blog.
2.Put one post on it that says, “Hi world! Here’s my new blog!
3.Send and email to everyone saying “Hey, come check out my brand-new blog!
4.Wonder why not much happens after that
Myth Busting #3The way to find new readers is
to do link trades with other blogs
Blogging Nuts and Bolts:
Making the Commitment
How frequently will you blog?
Who will your primary audience be?
What will you NOT talk about?
Blogging Nuts and Bolts:
Making the Commitment
How frequently will you blog?
Who will your primary audience be?
What will you NOT talk about?
Blogging Nuts and Bolts:
Making the Commitment
How frequently will you blog?
Who will your primary audience be?
What will you NOT talk about?
Blogging Nuts and Bolts:Generating Ideas
Beginning: Top 50 FAQ’s
Brainstorming + Topics List
Spark List (How does it make you feel? What
does it remind you of? Where did you first encounter it? Who showed it to you? Why do you want to write about it?)
Fighting Blog Burnout (Discussion
Boards, Cosmo Titles, Guest blog, Refer back to Brainstorm list, Alphabet soup, react to someone else’s
post or put your own spin on it)
My Big Brainstorming List
•My DIY projects in Progress•What inspires me for Mountain Brides•Re-caps from my own wedding•Real mountain brides’ advice•How the mountains are different from other destinations•Which crafts are easiest to do•Unique venues
Blogging Nuts and Bolts:
Linking
Give Credit where Credit is due
Link back to bloggers, photographers, and designers
Cite all vendors on Real Weddings
Never use someone else’s images and pass them off as your own by not citing and linking back
Blogging Nuts and Bolts:
Commenting
Read and comment (intelligently) on other blogs
Short Cut: Google ReaderShort Cut: Blog Ro#s
Blogging Nuts and Bolts:
Commenting
Read and comment (intelligently) on other blogs
Short Cut: Google ReaderShort Cut: Blog Ro#s
Blogging Nuts and Bolts:
Commenting
Read and comment (intelligently) on other blogs
Short Cut: Google ReaderShort Cut: Blog Ro#s
Blogging Nuts and Bolts:Finding Images
Always be sure to give credit!!!
Blogging Nuts and Bolts:Finding Images
Pro Photog you worked with
Always be sure to give credit!!!
Blogging Nuts and Bolts:Finding Images
Pro Photog you worked with
Other Blogs
Always be sure to give credit!!!
Blogging Nuts and Bolts:Finding Images
Pro Photog you worked with
Other Blogs
Creative Commons
Always be sure to give credit!!!
Social Media: The NewWater Cooler
Social Media: The NewWater Cooler
Social Media connects
Social Media: The NewWater Cooler
Social Media connects
Social media can recommend
Social Media: The NewWater Cooler
Social Media connects
Social media can recommend
Social media can be a library
Social media is the gateway to deeper connection
Oh, yeah, her. I follow her on
I just started reading her blog. She
has great style!
She’s a great person. We just
emailed the other day.
I adore her! We’re meeting up on Skype
next week
I know my readers will love her
too. She’s guest blogging today.
Are there any downsides to social media?
Getting to know the social media space
Twitter Numbers from http://www.readwriteweb.com/archives/just_the_facts_statistics_from_twitter_chirp.php
Facebook Statistics http://www.facebook.com/press/info.php?statistics
Understanding friends and followers
How many friends or followers do you need?
What does it mean with someone follows or friends you?
What does it mean when you friend or follow back?
They may friend and follow, but they aren’t necessarily listening
People who friend and follow all over the place
People who friend and follow all over the place
People who friend and follow all over the place
And then there are the celebrities...
A sane way to build up your network of friends and followers
Deciding whether to friend or follow back
How I do it:
http://www.twitip.com/how-to-follow-alot-of-people-on-twitter-and-still-be-engaging-using-tweetdeck/
How I do it:
On Twitter, I’ll follow back people who have a connection to my niche and update useful stuff (and I use profile evaluation tricks)
http://www.twitip.com/how-to-follow-alot-of-people-on-twitter-and-still-be-engaging-using-tweetdeck/
How I do it:
On Twitter, I’ll follow back people who have a connection to my niche and update useful stuff (and I use profile evaluation tricks)
I don’t necessarily read all their updates.
http://www.twitip.com/how-to-follow-alot-of-people-on-twitter-and-still-be-engaging-using-tweetdeck/
How I do it:
On Twitter, I’ll follow back people who have a connection to my niche and update useful stuff (and I use profile evaluation tricks)
I don’t necessarily read all their updates.
Follow, then Filter strategy
http://www.twitip.com/how-to-follow-alot-of-people-on-twitter-and-still-be-engaging-using-tweetdeck/
How I do it:
On Twitter, I’ll follow back people who have a connection to my niche and update useful stuff (and I use profile evaluation tricks)
I don’t necessarily read all their updates.
Follow, then Filter strategy
Tweet Deck or Nutshell Mail
http://www.twitip.com/how-to-follow-alot-of-people-on-twitter-and-still-be-engaging-using-tweetdeck/
Summing up all this convolution...
Summing up all this convolution...
Don’t take anything people say or do in the social media space personally. Nobody knows the rules, because it’s so new to all of us.
Summing up all this convolution...
Don’t take anything people say or do in the social media space personally. Nobody knows the rules, because it’s so new to all of us.
Don’t worry about building up big friend and follower numbers. They have little bearing on your success in social media.
Summing up all this convolution...
Don’t take anything people say or do in the social media space personally. Nobody knows the rules, because it’s so new to all of us.
Don’t worry about building up big friend and follower numbers. They have little bearing on your success in social media.
The social media space is a place for engagement, not broadcasting. I’m going to say this about one million times, because it’s very important.
Social Media Nuts and Bolts
Your Avatar Picture
Your Profile Name
Your Profile Statement
Mention your blog/website (briefly)
How a potential friend might evaluate your profile page
Personal vs. Private
What to expect when you start updating
What to expect when you start updating
Time Management tips
How often should you update?
Scheduling (Pick One Day)
Beginning of month/week (3+ hours)
Write + schedule Blog posts based on your inspiration folder
Beginning of day (1 hour)Comment on 5 or so blogsSchedule Twitter/FB/Tumblr/Linked-In
Daily (ongoing)Check Google Reader for interesting topics + postsSave any images or stories you like (make sure to track the link)Check in to social media and respond to real time action
Find an Aggregator/ Management Tool
Find an Aggregator/ Management Tool
Find an Aggregator/ Management Tool
Find an Aggregator/ Management Tool
Canned Responses
Canned Responses
Other Social Media Spaces for Wedding Professionals
Flickr
YouTube or Vimeo
Amazon
Linked In
Delicious
Stumble Upon
Tumblr
Bridal Tweet
Style Circle
The Lingo for 144 characters
“@” ex: @inspiredbride
“#ww”: Wedding Weds
“#ff”: Follow Friday
“RT”: ex. “Thx for the
UR gr8
Resources
Mashable www.mashable.comBilling itself as “The Social Media Guide,” Mashable offers solid coverage of all things social media. Visit the “Lists” menu to filter for either Facebook or Twitter content. There are lots of helpful Facebook how-to’s in particular.
TwiTip www.twitip.comThis blog offers helpful Twitter tips every week. They have some great posts for Twitter beginners.
Copy Blogger http://www.copyblogger.com/Blogging and social media strategies with a focus on writing and “third tribe” engagement. Cosmo headlines idea came from here.
Resources Continued
Done Brilliantly http://DoneBrilliantly.com/Blog for Two Bright Lights covers real wedding examples and advice to wedding professionals.
Bridal Tweet http://www.BridalTweet.com/An online forum that includes both brides and wedding professionals. Includes advice blogs.
Think Splendid http://www.ThinkSplendid.com/PR and Marketing Firm that specializes in wedding industry. Plenty of posts about blogging, social media, and SEO