pt biz 2011 7 secrets of websites that sell for personal trainers
Post on 19-Oct-2014
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DESCRIPTION
Transform your website from being just an expensive brochure to becoming a lead-generating, direct response sales mechanism for your PT business, including: • The ONLY goal of your website • The questions your website must answer • How to quickly convert casual visitors into customers • How to consistently generate, quality, multi-media, client-getting content • How to capture visitors to your website before you lose them forever • How to build a list of prospects which gives you ease, speed and a steady flow of clients • How to create an automated conversion funnel for turning web leads into sales • How to integrate your website into a complete online presence for your businessTRANSCRIPT
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7 Secrets of PT Websites
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Goal of your web presence?
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1. No.1 Goal Of Your Site
Capture their contact details before they leave your site…
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2. Design Dos and Don’ts
Keep it simpleAvoid DistractionThe magic ‘F’
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3. Your Content • Do you speak to me like
a person?• Do you understand my
specific problem/goal?• Can I trust you?• Do you leave me better
off than you found me?• Updated
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3. Your content
• WIIFM• Social Proof• Social Media• Blogs/
Articles• Location• Services• Links
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4. Generating Leads
Offer high quality information in return for contact details
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5. Your Fortune Is In the Follow Up
Systemised email marketing
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6. Wider Online Presence
• Social media• Video marketing• Mobile marketing• Spreading the word• ‘E n E 4 R’
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7. Google Analytics
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Check out . . . •www.MichelleBridges.com.au
•www.JillianMichaels.com
•www.AmeliaBurton.com.au
•www.CrossFitAthletic.com.au
•www.VisionPT.com.au
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Justin TamsettB.Ed (Phys & Health Education)
Feel free to contact JT: [email protected] or 0438 015 677
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And for more information on Active Management helping your business go to: www.activemgmt.com.au
"What you leave behind is not what is engraved in stone monuments, but what is woven into the lives of others."
Pericles
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