psychology and ux design

EkatErina SolomEina

Psychology and UX design

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facebook.com/Futurelondonacademy

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twittEr

@Flondonacademy @theMindgym @outreachdigit

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DesignUser Experience

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https://www.youtube.com/watch%3Fv%3DcbEKAwCoCKw

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98% or more of all brain activity is completely unconscious

Michael Gazzaniga

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Users brain

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Designers brain

TesTers brain

Users brain

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Users brain

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1. sensaTion

2. PercePTion

3. Decision making

4. reacTion

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1. sensaTion

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exTernalbannErs

CTa

Email

app iCon

inTernalroUTinEs

plaCEs

pEoplE

EmoTions

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because of uncertainty

social ignorance

or Proof

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2. PercePTion

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minDfUlness flow

meaning

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7 plus or minus 2 rule is not always true

3-4 iTems

aT a Time

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proximity similarity closure simmetry

visUal gesTalT

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proximiTy similariTy

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ClosUrE simmETry

[ ] { } ( )

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interruption speed (67 milliseconds)

change blinDness

http://www.gocognitive.net/sites/default/files/change_blindness.v.0.93_0.swf

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familiariTy & clariTy

= illUsion of

TrUTh

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from 12 to 10 to 8 second

aTTenTion sPan

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small chunks of text angry face vs happy face

we reaD only 20%

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3. Decision making

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and how to stay happy

To choose or noT To

choose

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making decisions diminishes will power

make a choice

vs have a choice

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The aroma of warm bread spread tantalizingly out of the bakery.

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b_ _ T_r

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older people = walk slower money = more selfish big leader portraits = more obedient How happy are you?

Priming

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4. reacTion

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pain is more when we dont know why

PeoPle neeD feeDback

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exPeriencing self vs.

remembering self

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TesTers brain

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reduce social desirability bias and ecological validity

DonT leaD Them

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and other distractions

swivel chairs

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and matching them with conceptual models

menTal moDels

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Designers brain

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pleasure + purpose

haPPiness & creaTiviTy

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stick to3-7 members, introverts + extroverts

PeoPle

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and innovation catalists

PiraTes

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To be creative forget about others

brain

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Find yoursriTUals

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The Uberfication of everything is turning San Francisco into an assisted living community for the young.

Startup L. Jackson

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Predictibly Irrational Dan Ariely

Influence: The Psychology of Persuasion Robert Cialdini

Cognitive ergonomics Don Norman

Thinking, Fast and Slow Daniel Kahneman

Drive Daniel H. Pink

book lisT

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QUesTions?

stay connected

EkatErina SolomEina

@FlondonacadEmy @thEmindGym

@outrEachdiGit

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psychology and ux design

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