PSA for Haiti• A public service announcement (PSA) …is an

advertisement broadcast on radio or television, for the public interest.

• --- intended to modify public attitudes by raising awareness about specific issues.

• …part of a public awareness campaign to inform or educate the public about an issue…

• Contrary to popular belief, political campaign advertisements are not PSAs.

 http

://en.wikipedia.org/wiki/Public_service_announcement

PSA for Haiti• PSA campaigns are widespread around the world.• … produced & distributed on a cooperative basis by

governmental agencies or nonprofit organizations• act […] with private advertising & mass media

companies• … nonprofit provides the programming• … participating ad agency & media companies provide

creative services, media planning,& dissemination services on a pro bono basis.

http://en.wikipedia.org/wiki/Public_service_announcement

PSA for Haiti• Gov’t lift $50 million dollar cap as

donations up to $67 million (1/24)• Raised $16 million Canada for Haiti

fundraiser (1/22)• Canada: global leader in aid to Haiti,

per capital (1/25)

TorontoStar.com

PSA for Haiti• Before quake, Canada largest

donator in Americas to Haiti- $555 million from 2006-11

TorontoStar.com

PSA for Haiti• Donations divided equally: Canadian

Red Cross Society, Care Canada, Free the Children, Oxfam Canada, Oxfam Quebec, Plan Canada, Save the Children Canada, UNICEF Canada, World Vision Canada

TorontoStar.com

PSA for Haiti• Canada for Haiti http://www.canadaforhaiti.com

1-877-57-haiti• See CTV, CBC, Global

PSA for Haiti“Always artistic and passionate, graphic

designers worldwide have created some moving designs in support of the Haitian people. …While we are not connected to any particular organization, we encourage you to do what you can to help this cause.”

http://designora.com/graphics/haiti-graphic-design/

• Thodoris Manolopoulos of Bluetit Design Studio

• Chip Allison of Upstairs Basement

• Chip Allison of Upstairs Basement

• Kyle Ellis Photography

• Nicholas Cornwall

• Download iTunes as donations:Jay-Z, Coldplay, Shakira, Justin Timberlake, The Edge, Rihanna, Alicia Keys, Stevie Wonder, Bruce Springsteen, Bono, etc.

• http://itunes.apple.com/ca/album/hope-for-haiti-now

Video PSA Examples• The National Archives & Central Office

of Information (COI) celebrating their 60th Anniversary

• Built website to view public information films: 1945- 2006

• See memorable and influential COI public information films

• http://www.nationalarchives.gov.uk/films/aboutfilms.htm

Video PSA Examples• The National Archives & Central Office

of Information (COI) PSA on Smoking

http://www.nationalarchives.gov.uk/films/1979to2006/filmpage_smoker.htm

Video PSA Examples• The Ad Council has hundreds of public

service advertising campaigns. • Formed in 1942 as The War Advertising

Council, the organization changed its name to The Advertising Council in 1945 & continued its work during peacetime.

• See selected PSAs- more than memorable -- they have made a measurable difference in our society http://www.aef.com/exhibits/social_responsibility/ad_council/2148

Video PSA Examples• The Ad Council has hundreds of public

service advertising campaigns. • Formed in 1942 as The War Advertising

Council, the organization changed its name to The Advertising Council in 1945 & continued its work during peacetime.

• See selected PSAs- more than memorable -- they have made a measurable difference in our society http://www.aef.com/exhibits/social_responsibility/ad_council/2148

Video PSA Examples• The Ad Council on Haiti Earthquake

http://www.youtube.com/profile?user=adcouncil