PRSSA Regional Conference Program

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<ol><li> 1. GETSOCIALA Blueprint for Social Media Strategy PRSSA 2011 Regional Conference April 8-9 | Bloomington, IN </li><li> 2. Conference Scheduleat a GlanceFriday, April 85 p.m. - 7 p.m. Registration and Hospitality 7 p.m. - 8:15 p.m. Keynote Address: Its About Social, Not Media8:30 p.m. - 10 p.m. #GetSocial4Japan Tweet DriveSaturday, April 97 a.m. - 8 a.m. Registration, Hospitality, Continental Breakfast 8 a.m. - 8:45 a.m. Keynote Address: Stinking Thrategically: HowTo Start Your Communications Career Aheadof the Curve9 a.m. - 10:15 a.m. Development Session I10:30 a.m. - 11:30 a.m. Breakout Session I11:45 a.m. - 12:45 p.m. Lunch, Exhibits, Networking 1 p.m. - 1:45 p.m. Social Media Hot Topics Panel 2 p.m. - 3:15 p.m. Development Session II3:30 p.m. - 4:30 p.m. Breakout Session II7 p.m. - 8 p.m. Networking Dinner* 8 p.m. - 8:45 p.m. Keynote Address: Directing The Social ChangeWhirlwind From The InsideHow To ManageChange While Its Happening*Full conference registration required*2 | #GetSocialPRSSA </li><li> 3. GeneralInformationVenues WardrobeAll regular conference sessions will be held at the FridayKelley School of Business. Attendees should enter Casual attire is permitted and jeans are acceptable.through the Tenth Street entrance.Keep in mind you may bowl during the #GetSo-cial4Japan Tweet Drive at the Back Alley BowlingKelley School of Business Lanes.1309 E. Tenth StreetBloomington, IN 47405 Saturday#GetSocial4Japan Tweet DriveAll sessions require business casual attire, which in-Indiana Memorial Union Back Alley cludes blouses, suits, slacks, khakis and dresses.900 E. Seventh StreetNetworking DinnerInitiativesMemorial Stadium, Hoosier Room Community Service1479 E. 17th StreetPRSSA works to serve those in need. Public rela- tions entrepreneur Harrison Kratz, founder of in-Parking ternational social media fundraiser, Tweet Drive, isA parking garage is located at the corner of 11th hosting a #TweetDrive4Japan on Friday night toStreet and Fee Lane, that is free during the week- benefit Save the Childrens relief efforts in Japan. Af-end. Attendees can park at gate E9 at Memorial ter making an online donation, each attendee thatStadium during the Networking Dinner. tweets their donation will be entered to win a prize.Getting Around Bloomington Diversity With the ever-changing population of America, itsBusessential public relations practitioners communi-The IU Campus Bus Service runs many routes cate with diverse groups. Jessica Smith from We-through campus at no cost to passengers. Bloom- ber Shandwicks multi-cultural agency, The Axisington Transit also runs several routes through cam- Agency, will lead the breakout session, Ten Thingspus and the City of Bloomington for a nominal fee. to Know: Diverse Communities and Social Media.www.iubus.indiana.eduwww.bloomingtontransit.com High School Outreach As part of our efforts to encourage diversity in publicTaxi relations, were proud to host a high school trackYellow Cab Company, (812) 339-9744 during the conference. This track will introduce high school students to public relations as a career op-Walkingtion through a breakout session, Q&amp;A with collegeMost buildings on campus are within a 10-25 min- students and a tour of the IU School of Journalism.ute walk of each other and downtown Bloomington. | #GetSocialPRSSA3 </li><li> 4. Keynote AddressesSaturday, 8 p.m. - 8:45 p.m. Memorial Stadium, Hoosier Room Directing The Social Change WhirlwindFriday, 7 p.m. - 8:15 p.m. From The InsideHow To ManageKelley School of Business 219Its About Social, Not Media Change While Its Happening Michael Herman, PRSA Gold Anvil Recipient,Jay Baer, Founder, Convince &amp; Convert Founder, Communication Sciences InternationalSocial media consultant Jay Baer will discuss how Focusing on the impact of the whirlwind of changecompanies can succeed at the art of purposeful so- in our society and the role of public relations in man-ciability. Social media lets businesses build a bridge aging that change. Michael Herman will place theto your heart, and your head, but only if they focus changes in media, including social media, within theon being social, not on doing social media. context of a number of other changes taking place, both in the profession and in society as a whole.Saturday, 8 a.m. - 8:45 a.m.Kelley School of Business 219Stinking Thrategically: How to Start Development SessionsYour Communications Career Ahead ofBoth development sessions occur twice on Satur-the Curveday. Attendees will attend one session in the morn-Jason Falls, Founder, Social Media Explorering and the other in the afternoon.Diving into a new career in communications is ex-citing and challenging. Social media strategist Ja-Kelley School of Business 219son Falls will discuss how to approach social mediaCase Studies from the Prosstrategically and help you avoid the early career pit- Paula Berg, Digital Media Leader, Linhart PRfalls suffered by young professionals who dont. Kyle Lacy, Principal, MindFrame Social media leaders will present their own caseSaturday, 1 p.m. - 1:45 p.m. studies on how using strategic social media affect-Kelley School of Business 219ed their experiences in both the corporate and non- profit sectors.Social Media Hot Topics PanelMichael Herman, PRSA Gold Anvil Recipient,Founder, Communication Sciences International Kelley School of Business 223Jay Baer, Founder, Convince &amp; ConvertWhy Blogging and Tweeting MatterJason Falls, Founder, Social Media ExplorerMore Than EverPaula Berg, Digital Media Leader, Linhart PR Mark Schaefer, CEO, Schaefer Marketing SolutionsKyle Lacy, Principal, MindFrameLearn the whys of Twitter and blogging. Why doesDuring this panel, attendees will have the oppor-using Twitter make good sense? Why should youtunity to ask questions on current social mediablog? Find the reasoning behind two of the biggesttrends, careers and anything in between. social media tools. Humor included.4 |#GetSocialPRSSA </li><li> 5. Breakout Sessions Kelley School of Business 111Ethics in Strategic Social Media PlanningAll breakout sessions, other than high school ses- Rodger Johnson, Counselor, Get Social PRsions, occur twice on Saturday and at the same time. In this session, discuss what honor means to stake-Attendees may choose which two sessions to attend. holders and publics, why value is important and how building patterns promote value, engagementKelley School of Business 109and relationship building between stakeholders andMeasurement &amp; Marketing: publics.Subscribers, Fans and FollowersDawn DeVirgilio, Product Marketing Manager, ExactTarget High School Breakout SessionSocial isnt a Silo! Learn how brands are achieving 10:30 a.m. - 11:30 a.m.unparalleled success by using email, mobile, social Kelley School of Business 213media and the web together to create targeted rel-Word of Mouth: Marketing on Steroidsevant marketing.(A High School Workshop)Dennis Elliott, Faculty Advisor, PRSSAKelley School of Business 100This interactive workshop will provide high-schoolSocial Media: A Revolution in Searchattendees with a no-holds barred opportunity forJeremy Dearringer, Cofounder, Slingshot SEO brainstorming innovative uses of social media mar-Learn the synergies between social media and keting.search engine optimization and a few tactics thatthe audience can implement for their own personalHigh School Special Sessionblogs, websites or employer sites.12:15 p.m. - 1:30 p.m.Kelley School of Business 102 Kelley School of Business 213Ten Things to Know: Diverse Collegiate Media Tour &amp; Q&amp;A Jake Wright, Editor-in-Chief. Indiana Daily StudentCommunities &amp; Social Media During this special session, high school students willJessica Smith, Senior Account Executive, Axis Agency receive a tour of the award-winning collegiate me-This forum will explore what todays communicator dia outlets at Indiana University. Students will haveneeds to know when developing social marketing the opportunity to discuss their questions about so-programs aimed at diverse audiences. cial media, college life and student media with staff members of the Indiana Daily Student.Conference Networking Events#GetSocial4Japan Tweet Drive Networking DinnerFriday 8:30 p.m. - 10 p.m.Saturday 7 p.m. - 8:45 p.m.Hosted by Harrison KratzFeaturing Michael Herman, APRIndiana Memorial Union Back Alley Memorial Stadium, Hoosier RoomLearn about using social media in events while Dine with conference speakers, students and pro-bowling, playing trivia games and networking fessionals at this closing dinner with a keynote pre-with attendees and Tweet Drive founder, Harri- sentation by Michael Herman, APR, Fellow PRSA.son Kratz. Donate to the Japan relief efforts dur- * Full conference registration requireding the event to be entered in a contest.|#GetSocialPRSSA5 </li><li> 6. SpeakersJay BaerPaula Berg@jaybaer@paulabergJay is a tequila-loving, hype-freePaula is a digital media leader atconsultant cited in Fast CompanyLinhart PR, located in Denver, Col-Magazine as one of the three lead-orado. A specialist in social me-ing social media advisers in Amer-dia strategy, integration and crisisica. Baer has consulted for moremanagement, Paula has workedthan 700 brands since 1994, and his clients havewith the U.S. Senate, St. Jude Childrens Researchincluded 25 of the Fortune 100. His Convince &amp;Hospital and Southwest Airlines, successfully lever-Convert blog is one of the worlds most popular aging social media to support company goals andmarketing resources, and hes the coauthor of The meet customer expectations.NOW Revolution: 7 Shifts to Make Your BusinessFaster, Smarter and More Social.Mark Schaefer@markwschaeferJason Falls Executive Director of Schaefer@JasonFalls Marketing Solutions, Mark is the A native of Pikeville, KY, Jason author of the blog {grow}, an Ad- owns Social Media Explorer, a so-Age Power 150 Marketing blog, cial media, public relations and and has been quoted as a Twitter marketing consultancy. On top of expert by Forbes. At Schaefer Marketing Solutions, working with Fortune 100 brands, he serves as Chief Marketing Officer for small busi-leading national advertising interactive and social nesses, providing marketing strategy, web devel-media efforts and independent consulting, Jason opment, SEO, social web strategy, email marketingcommands a highly successful Twitter presence and ecommerce.and writes an AdAge Power 150 Marketing Blog. Jessica SmithKyle Lacy@AfAmMaven@KyleplacyJessica is a senior account execu-Kyle, a principal at MindFrame, has tive at the Axis Agency, a boutiquequickly built a reputation for an in- agency of Weber Shandwick. Indepth understanding of the appli- this role, she manages multiculturalcation of social and digital medianeeds for clients including Disneyfor both small businesses and large Interactive Studios, RushCard, Royal Caribbean,corporations. Kyle is the author of two books: Twit-Save-A-Lot, Chicago United, Kraft and MassMutu-ter Marketing for Dummies and Branding Yourself.al. Her experience includes launching successfulHe writes a regular blog KyleLacy.com that is fea-media relations campaigns targeting African-Amer-tured on the AdAge Power 150 Marketing blogsican media and campaign execution specificallyand the Wall Street Journal Online. within urban communities.6 |#GetSocialPRSSA </li><li> 7. Dawn DeVirgilio Dennis Elliott@dawndevirgilioDennis, a communications veteran Dawn works at ExactTarget as thewith more than 20 years of experi- product marketing manager of so-ence in the pharmaceutical industry, cial media. ExactTarget allows com- returned to his alma mater in 2007panies to connect with customers via email market- to embark on a career of teachinging, mobile marketing, social media and dynamic and research in the School of Journalism at IU. Pri-sites and landing pages.or to teaching, he was a leader of two continuingmedical education companies developing programsfor physicians and a writer, director and producer Jeremy Dearringerof video productions. His interest in social media @PapaSlingshot has spawned a new course, Social Media Strategy: Jeremy is a cofounder and direc- PR 2.0, and hes faculty adviser to the Beth Wood tor of research and development Chapter of PRSSA at IU. at Slingshot SEO. Slingshot SEO provides the latest in search engineHarrison Kratzoptimization strategies to companies around the@KratzPRcountry. The company has worked with more than80 clients including The Indianapolis Museum of Art, Harrison is an emerging entrepre-Finish Line and ChaCha.neur from Philadelphia and a ju- nior at Temple University. He is the founder of consulting firm, Kratz PR Rodger Johnson and Holiday Tweet Drive, a social media driven toy @getsocialpr drive hosted in 25 cities. Additionally, Harrison hosts Rodger is the social PR principal a weekly podcast, #PRStudCast, is the creator of at Get Social PR, helping organi- the online series, Engage TV and blogs for Under- zations find their way with social 30CEO. Harrisons latest venture is the international media marketing. He is also the #TweetDrive4Japan to raise money for Save theacademic director of the Speakers Lab at IUPUI, Childrens relief efforts.managing a team of mentors who coach studentswith speeches and presentations. Michael Herman, APR, S.A.G.E., Fellow PRSA With over 40 years of public relations experience, Herman is one of the most respected voices in the industry. Founder of Communication Sciences Interna- tional, he is accredited APR by the Public Relations Society of America, named Strategic Advisor for Growth and Excellence by the PRSA Counselors Academy and recipient of the PRSA Gold Anvil for Lifetime Career Achievement in 2009. #GetSocialPRSSA7| </li><li> 8. The Beth Wood Chapter of PRSSA at IU thanks the generoussponsors that have made this conference possible.</li></ol>