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R&D
Introduction
One of the main objectives for the creation of Perusahaan Otomobil Nasional Berhad (PROTON) was to propel Malaysia into the 21st century as an industrialised nation, where the acquisition of technological knowledge, know-how and expertise, would help the country achieve both short-term and long-term goals.
As a strategic component of Malaysia's Industrial Master Plan (IMP), PROTON's objectives include the development of indigenous research and development capabilities, world class manufacturing and production standards, design capabilities as well as a presence in the global market.
This continuous process of improvement and global competitiveness has produced one of the largest pools of trained and talented engineers in Malaysia, many of whom are specialised in diverse and highly-specialised areas including automotive, materials and design engineering.
Using the resources, technology, innovations, manpower and design capabilities either made available to or nurtured by PROTON, the national car project has made a significant impact in the automotive industry.
The investment into developing research and design capabilities which includes the expertise of PROTON's wholly-owned subsidiary Lotus Engineering UK, one of the world's leading automotive engineering consultancy companies, has provided PROTON with an invaluable resource which has helped place the national car company at the forefront of the automotive industry.
Recognition
In R&D
First prize (Poster) at 5th India/ASEAN Hyperworks Technology Conference
Computer Aided Engineering (CAE), Crash & Safety Group won 1st prize under poster category at 5th India/ASEAN HyperWorks Technology Conference 2009.
The poster was entitled 'Application of Plackett-Burman Experimental Design through Altair Hyperstudy in Frontal Crash Performance'.
Over 800 CAE engineering professionals from all over India and South Asia attended the conference.
The full technical paper was published in the journal of the 3rd International Conference on Energy and Environment (ICEE) 2009, under the sustainable energy category.
Best Conference Paper at South East Asia ABAQUS Users' Conference
CAE, Durability & Reliability Group won an award for the best technical paper at South East Asia ABAQUS Users' Conference, held in Penang.
The paper is entitled Analysis of Gearshift Mechanism using Flexible Body approach for Structural Durability Assessment.
Asia Pacific Innovation Award at MSC ASEAN Users' Conference
The 'Probabilistic Analysis in Virtual Development' was presented by the CAE Section at the Annual MSC ASEAN Users' Conference in Sinway, Malaysia on August 2009.
It is an extension of the integration between statistics and numerical analysis that put extra emphasis on Quality Engineering and Design-to cost orientation.
The analysis concept was quoted by MSC as the 'New CAE Simulation Approach of the 21st Century'.
PROTON had received the Asia Pacific Innovation Award 2009 from MSC Software Corporation, which was awarded by Tun Dr Mahathir during PROTON's Family Day 2010.
PROTON Innovation & Invention Competition
The PROTON Innovation and Invention competition was organised for all staff of PROTON at Shah Alam, Tanjung Malim and those of Proton Edar Sdn. Bhd.
The objectives are to generate new ideas and interest among the staff in creating next generation cars.
It was held for 3 months (June 2009 - August 2009).
Tun Dr Mahathir awarding the Asia Pacific Innovation Award 2009 from MSC Software Corporation, during PROTON's Family Day 2010.
PROTON had received the Asia Pacific Innovation Award 2009 from MSC Software Corporation, which was awarded by Tun Dr Mahathir during PROTON's Family Day 2010.
R&D
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Service
Our cutting-edge facilities offer a fully integrated engineering service, capable of creating new concepts and taking those initial concepts through a fully supported process of product design, development, prototyping and testing, right up to mass production.
PROTON
R&D Today
Founded in 1998, our R&D division has kept us abreast with industry developments. Currently working on refining our own propriety cam profile switching (CPS) and cylinder deactivation technologies, along with automotive technologies utilising composite and aluminium materials; we have also made a breakthrough in the use of alternative fuels such as Compressed Natural Gas (CNG) and hybrid technology.
The
Nation's
Automotive
Project
In the process of building a dynamic, daring and innovative new marquee in the world of automotive manufacturing, PROTON has created thousands of employment opportunities - both directly and indirectly in various support industries, worth billions to the national economy.
The
PROTON
Journey
In the fast-paced, competitive of automotive manufacturing, the ability to maintain a competitive edge makes all the difference between success and failure. With this in mind, from 1997, PROTON began preparing for the future by boosting its Research & Development capabilities. Today, thanks to intensive R&D, it is a fully-fledged automotive manufacturer capable of designing and producing its own car platforms, bodies and engines.
PROTON R&D
View our corporate efforts in our Research & Development facility.
Introduction
R&D Facilities
Development Process
Auto Development Process
CamPro Engine
Corporate Information
Experience the process of PROTON, and its development to date.
Introduction
History of PROTON
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Find out about PROTON's developments and future plans.
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Proton (automobile) From Wikipedia, the free encyclopediaJump to: navigation, search
Proton Holdings Bhd.
Type Public (Bursa Malaysia: PROTON)
Industry Automotive
Founded May 7, 1983
Headquarters
Subang Jaya and Shah Alam, Selangor
Darul Ehsan
Malaysia
Key people Syed Zainal Abidin (Managing Director)
Products Car, Automotive Parts
Revenue RM8.23 billion MYR 2010
Net income RM260 million MYR 2010
Total assets RM7.51billion MYR 2010
Employees 12,000
Subsidiaries Lotus
Website proton.com
PROTON is a Malaysian automobile manufacturer headquartered in Subang Jaya and Shah Alam, Selangor, Malaysia, with a manufacturing plant in Tanjung Malim, Perak. Founded in 1983, it was Malaysia's only carmaker until the establishment of its competitor and arch-rival,
Perodua, in 1993. Its name is a Malay acronym for Perusahaan Otomobil Nasional (English: National Automobile Enterprise).
It is a core member of PROTON Holdings Berhad, the holding company which is listed on Bursa Malaysia. A Majority of its equity is owned by Malaysian conglomerate DRB-HICOM, which bought a 42.74% stake in PROTON Holdings for 1.291 billion ringgit ($413.1 million) from Khazanah Nasional in January 2012.
For more than two decades since its establishment, this stake was jointly owned by Mitsubishi Motors and parent Mitsubishi Corp. which each held a 7.93% stake in PROTON until they sold it in March 2004. Mitsubishi disposed of its entire 15.86% stake in PROTON, most of which were picked up by Khazanah Nasional, which previously owned 42.7% of PROTON shares. The Mitsubishi-PROTON partnership was deemed a failure because of the lack of technology transfer.
Contents
[hide]
1 History 2 Logo and Branding 3 Production & Sales 4 Worldwide Operations
o 4.1 United Kingdom o 4.2 ASEAN countries o 4.3 Australia o 4.4 China o 4.5 India o 4.6 Russia o 4.7 Middle East o 4.8 Japan
5 International Awards & Recognition 6 Acquisitions
o 6.1 Lotus o 6.2 MV Agusta
7 Partnerships o 7.1 Abortive strategic partnership with Volkswagen AG o 7.2 Detroit Electric o 7.3 Jianhua Youngman Automobile Manufacturing o 7.4 Nissan Motor Co. Ltd.
8 Product Line o 8.1 Automobiles o 8.2 CamPro Engine o 8.3 Hybrid/Electric cars o 8.4 Intercontinental Rally Challenge o 8.5 Formula 1
9 Sponsorship 10 Charges of protectionism 11 See also
12 References 13 External links
[edit] History
PROTON was established on 7 May 1983 under the direction of the former Prime Minister, Dr. Mahathir Mohamad. It was Malaysia's dominant carmaker until the establishment of Perodua in 1993. Based on technology and parts from Mitsubishi Motors, production of the first model, the Proton Saga began in September 1985 at its first manufacturing plant in Shah Alam, Selangor. Initially the components of the car were entirely manufactured by Mitsubishi but slowly local parts were used as technologies were transferred and skills were gained. The 100,000th Proton Saga was produced in January 1989.[1]
In 1993, a model called Proton Wira was introduced based on the Mitsubishi Lancer/Colt. More than 220,000 units were sold between 1996 and 1998.[2] Proton Perdana, based on the Mitsubishi Galant/Eterna, was first produced in 1995, intended for higher end market.
The Proton Waja (Proton Impian in UK), launched early 2001, is the first car model designed internally by PROTON. By 2002 Proton held a market share of over 60% in Malaysia, which was reduced to 30% by 2005 and reduced further in 2008 when AFTA mandates reduced import tariffs to a maximum of 5%.
With the acquisition of Lotus technologies in 1996 from ACBN Holdings (a company owned by Volkswagen), PROTON gained an additional source of engineering and automotive expertise. This led to the production of Proton Gen-2 that was code-name Wira Replacement Model (WRM) before its launch. The Gen•2 is the first of its cars to be manufactured and assembled at the new manufacturing plant in Tanjung Malim, Perak that is part of Proton City development project. The plant was opened in 26 February 2005.
On 8 June 2005, PROTON introduced the second model to be manufactured in Tanjung Malim, the 1,200 cc 5-door supermini, the Proton Savvy. Both the Gen•2 and Savvy, were models that MG Rover was looking to rebadge when the British firm entered into collaboration talks with PROTON. However, these joint-venture talks were unsuccessful and MG Rover subsequently collapsed.
In 2007, PROTON launched its new sedan as a replacement for the Wira Sedan but with a new name, Persona, which was previously used as an export name for models outside Malaysia. The new Proton Saga replacement model (codenamed Proton BLM) was launched on 18 January 2008. The new Saga is based on the Savvy platform, but using a CamPro 1.3L instead of a Renault engine. In addition, PROTON entered into talks with Mitsubishi Motors once again, and talks were going positive and the resulting collaboration led to the introduction of the Inspira [3] and talks are going positive.[4] the Waja replacement based on the Mitsubishi Lancer as well as the rebadging of Proton Persona and Proton Exora as Mitsubishi vehicles in certain markets. As of 2 August 2008, PROTON has produced 3 million cars since 1985, where the 3 millionth car is a second-generation Saga.
[edit] Logo and Branding
Current Proton text logo
From 1983 the manufacturer's badge on the front of the car was a mid-blue shield with a yellow crescent below a yellow fourteen-pointed star - references to Malaysia's coat of arms. In 2000 this was revised into its current form,[5] a stylized yellow tiger head on a green roundel upon a darker blue shield, with the Proton name in yellow capital letters. At the same time text representations of the Proton name were changed from lowercase italic text "proton" to uppercase "PROTON". Sales collateral and PR literature use both "Proton" and "PROTON".
[edit] Production & Sales
In 2006, PROTON's sales dropped 30.4% from 166,118 in 2005 to 115,538 for the Malaysian market,[6][7] with a later report indicating a 55% fall of sales to RM962.3 million, its lowest in at least seven years.[8] This allowed Perodua to overtake PROTON as the country's largest passenger carmaker for the first time, with a 41.6% market share, while PROTON's market share fell from 40% in 2005 to 32% in 2006.
In the period ending 31 December 2006, PROTON also suffered three consecutive quarterly losses. Compared to a profit of RM86.5 million in 2005, the car company lost RM281.5 million in 2006. PROTON blamed discounts from rivals. Total losses in 2007s financial year climbed to RM169 million.[8]
The Employees Provident Fund (EPF) acquired an additional 830,000 shares in a transaction that spanned between January 5 and January 12, 2007.[9] This mean all Malaysian are shareholder of the national car maker.
Compared to PROTON, Perodua has been quite successful in its business ventures. Its cars are very popular among Malaysians, such as the Perodua Myvi, which sold 80,327 units in 2006, outselling its rivals best-selling car, the Proton Wira then, which only sold 28,886 units in Malaysia. In 2006–2010, Perodua became the best-selling car company in Malaysia. In the first half 2011, the table were turned where a highlight of the figures was that PROTON had overtaken Perodua to be the best-selling brand that year. It had been many years since the first national carmaker has been No.1
Perodua’s supply in the second quarter was limited (due to phasing-out of the old Myvi) and also the problems caused by the amendments to the H-P Act, it has also been said that PROTON’s current line-up is its strongest ever and have drawn many customers, largely by its core models Proton Saga and Proton Persona. PROTON delivered 85,223 units to take a 28.7% share of the TIV while Perodua delivered 79,467 units, a difference of 5,756 units.[10]
PROTON Holdings Berhad registered a profit before tax of RM186 million in the first half of its 2010/11 financial year benefitting from the improved market sentiments and conditions that had accounted for a 13% increase in its vehicle sales. The growing demand for PROTON vehicles were significantly contributed by three core models; the Saga, Persona and Exora.
[edit] Worldwide Operations
Youngman Europestar
PROTON exports cars to the United Kingdom, South Africa, and Australia and the company is aggressively marketing its cars in several other countries including the Middle East. Additionally, PROTON has also been exporting a small volume of cars to Singapore, Brunei, Indonesia, Thailand, Nepal, Sri Lanka, Pakistan, Bangladesh, Taiwan, Cyprus and Mauritius. 14,706 PROTON cars were exported in 2006[11] The export units jump to 21,261 in 2009 but fall to 18,769 in 2010 due to global recession. [1]
PROTON began its exports from Malaysia to other right hand drive markets like New Zealand in the late 1980s, but its success was mostly limited to the United Kingdom (a market it entered along with Ireland in 1989). They advertised there with the slogan Japanese Technology, Malaysian Style. PROTON cars proved popular among budget-oriented motorists, and like Japanese and South Korean models before them, led to the demise of manufacturers such as the Soviet Lada and ex-Yugoslavian (now Serbia) Zastava. By the 1990s, PROTON had withdrawn from the New Zealand market after offering only the Saga four-door and Persona five-door models. The company also exited the Irish market in the early 1990s, following limited success in that country. The Persona and Natura models were sold in Chile briefly during the late nineties by a local Nissan importer, but few were sold and the venture ended after two years.[citation needed]
PROTON enjoyed brief success as a few units of the Saga and Wira were exported to Trinidad & Tobago (Caribbean) during the late '90s where they were used mainly as rentals. PROTON cars were imported into Trinidad and Tobago between 1993 and 2002. They were sold through a local dealer, H.E Robinson Ltd. Only the Saga and Wira ever reached this market with the Wira enjoying modest sales success. The bankruptcy of the dealership forced the exit of PROTON from Trinidad and Tobago in 2002.
PROTON also produces models in left-hand drive, for export to continental Europe. An entry into the United States market was considered by Malcolm Bricklin following Hyundai's successful launch in the mid 1980s. However, exports to the U.S. never materialised.
[edit] United Kingdom
PROTON sales seem to be slowly declining in the United Kingdom with 2008 sales at 1518 (0.07% share of the market), compared to 2752 in 2002. These figures are insignificant compared to 2008 UK sales of 28,036 for South Korea's Hyundai and 29,397 for Spain's SEAT. In 2009 PROTON's UK sales fell further and the marque sold only 960 cars with a reduced 0.05% market share. [2]
In the United Kingdom, PROTON cars suffer somewhat from a poor public image; they are considered poor quality products with very poor residual values compared to other cheap Pacific Rim cars from Kia, Chevrolet and Hyundai. In 1998 PROTON attempted to change this by introducing the Proton Satria GTi - however, the car was somewhat out of reach to younger drivers due to high insurance premiums (the car was originally a group 16 and was reclassified in 2001 to group 14 but this still resulted in high premiums). The Satria GTi also sported a "Lotus Ride & Handling" badge which, coupled with an average security system, made it attractive to thieves.
However, the vehicle was a success as far as handling was concerned which meant that, coupled with its 1.8 16-valve Double Overhead Cam engine (which produced 133bhp) a number were purchased by Octagon Race Circuits and used as track cars at Silverstone and Brands Hatch racing circuits. PROTON’s current line-up includes the 5-door Savvy city car, the 3-door Satria Neo and new Satria Neo Sport, 5-door GEN.2 family hatchback and the 4-door Gen•2 saloon and LPG dual fuel Gen•2 ecoLogic range.
[edit] ASEAN countries
The model that Malaysia has followed with the formation of PROTON may be used as a case study for rent seeking as tariffs on imported cars rose almost immediately following the formation of PROTON. Also ASEAN Free Trade Area (AFTA) agreements on relaxing entries into the ASEAN marketplace had exemptions specifically for Proton. The Malaysian government gained a three-year exemption for PROTON from 2002 to 2005 where entry tariffs had to be lowered to 5%. This was replaced by other duties such as excise duty resulting in no net decrease in automotive prices for importers.
For a short time, the Proton Wira was marketed in the Philippines via LHD in 1994 with the establishment of Proton Pilipinas through the ASEAN Industrial Joint Venture (AIJV) Scheme[12][13] before they pulled out due to the 1997 Asian Financial Crisis.
In Indonesia, through its subsidiary PT Proton Edar Indonesia ("PT-PEI"), PROTON launched the Proton Neo and Proton Waja at the 15th Indonesia International Motorshow, the biggest automotive event in the country. With these new additions, PROTON now has four models in the Indonesian market. On 16 March 2007, the models Gen.2 and Savvy were to mark PROTON's entry into Indonesia.
Thailand saw PROTON's foray during introduction of PROTON’s car line-up for Thailand at the Thailand Motor Show in early December 2007. PROTON entered the Thai market through authorised dealer Phranakorn Auto Sales Co Ltd, which Ltd previously held the distributorship for Daihatsu, Opel, Hyundai and Holden, and is currently distributing Honda, Isuzu and Chevrolet cars as a mega dealer.
[edit] Australia
The Jumbuck, known as Proton Arena in Malaysia, was introduced in 2003, is the last of the PROTON models on sale in Australia that still uses the old Mitsubishi technology. It has been an important model for PROTON here in Australia providing the market with a unique blend of passenger car-based design, half tonne capacity and low cost entry and running costs.
The Jumbuck has been PROTON's bestseller since 2003 in Australia's famous ute market. The compact four cylinder Jumbuck has been designed to deliver passenger car comfort while meeting the demands of a workhorse vehicle. With good ground clearance, a roomy and very usable load area and a strong payload the Proton Jumbuck is proving ideal for a wide variety of uses from city delivery operations, to tradesman's ute, farm vehicle and even as an economical and stylish lifestyle transport for urban dwellers.
Recently, PROTON included a free 50cc ATV quad bike with every Jumbuck. According to Proton Cars Australia managing director John Startari the Jumbuck quad bike offer is a way of adding extra value and enhancing the attractiveness of Australia’s toughest half tonne ute. “Jumbuck has found great favour with buyers around the country thanks to its economy and reliability and this special limited offer will make it even more attractive,” Jumbuck was voted the lowest cost commercial vehicle to own and operate by NRMA Business Wise and is the perfect solution for hobby farms or as a company vehicle.
Through it fully owned subsidiary Proton Cars Australia Pty Limited, PROTON's new S16 passenger car has provided a significant boost to the Malaysian car company's sales performance registering a 113.5 percent increase in sales volume for January compared with the same month in 2009.
Along with a low purchase price the Proton S16 is economical to own and run sipping an average of just 6.3 litres/100km as per ADR 81/02 while producing 82kW at 6,000 rpm from its 1.6 litre CamPro engine. Proton S16 is the only new four-door sedan available in Australia for less than $16,000 and outperforms many low cost hatches and three door models by offering a 1.6-litre engine and great equipment levels. Miss Universe Australia 2009 winner Rachael Finch was the proud face of the new Proton S16 and was featured in TV commercials and print advertising campaigns.
In the 2010–2011 NRMA vehicle running costs survey with the popular Persona took the crown as Australia’s least expensive small car to operate. The 2010–2011 NRMA survey investigated not only the purchase price of over 1200 new cars but also fuel prices, depreciation, maintenance and insurance based on an annual distance of 15,000 kilometres travelled over a five-year period and PROTON came out well on top. In the small car category PROTON dominated with no less than six Proton variants in the top ten, also taking out the top 3 positions Both the Persona and Gen.2 vehicles are featured in the small car category's Top 10.
[edit] China
Recently PROTON returned to Guangdong, China, where it did business in the past but withdrew after having a poor sales record. In July 2007, PROTON signed an agreement with Youngman Automobile Group Ltd. Co., paving the way for the national carmaker to offer its products and services in China. Under the agreements, Youngman would import 30,000 Gen•2 CBU (completely built-up) units and resell them under its own EuropeStar brand and eventually develop a new range of Made-in-China cars with the engineering services provided through PROTON's Lotus.[14] PROTON expected to ship 1500 cars a month for 20 months starting December 2007 to fulfill the order.[15]
The Europestar RCR was officially launched in China on the 9 January 2008 in Beijing. Europestar is a brand of Youngman Automobile Sales Co. Ltd., and the Europestar RCR is
basically a rebadged Proton Gen•2. Youngman was confident of selling the 30,000 CBU units of Proton Gen•2s within the 20 month delivery period, and appointed 40 dealers to support the launch in terms of managing its sales, service and spare parts operations for the Europestar brand in China. CKD operations will begin soon after at Youngman’s plant in Jinan, which has an annual capacity of 300,000 units.
[edit] India
The market in India is for small cars, namely the A segment and B segment cars as well as MPVs. PROTON Holdings Bhd. intends to finalise discussions with a global original equipment manufacturer (OEM) within this quarter to set up contract assembly manufacturing operations in India. PROTON was hoping to engage in contract assembly manufacturing via a joint venture effort with the OEM. They like to incorporate their own subsidiary that would work with a local partner to distribute cars in India. The local partner in India “already had a plant and assembling its own cars.” PROTON was looking at offering the Saga, Persona, Exora multipurpose vehicle (MPV) and Emas hybrid in India.
[edit] Russia
PROTON Holdings Bhd's entry into Formula 1 (F1) racing is more than just about turning around wholly owned Group Lotus, as it may also open doors for it to do business in Russia. Genii Capital, the investment company that owns Lotus Renault GP team, the team Group Lotus partners in FI, thinks it could help PROTON enter the emerging market of more than 160 million people.
Genii is owned by Gerard Lopez and Eric Lux, who also runs venture capital group Mangrove Capital Partners. Mangrove is famous for its hugely successful bet on Skype, which lets people make free phone calls over the Internet. As for Genii, now the 100 per cent owner of Lotus Renault, it has signed a deal that gives Group Lotus a two-year option to buy half of the racing team. Genii would be able to help PROTON with its business relationships in Russia as well as to access advanced automotive technologies under its companies.
[edit] Middle East
In Iran, PROTON supplied 5,000 units of the Proton Waja to be used as taxis in Iran through Iran’s Zagross Khodro group. It is marketed as the Proton Impian there, the same name used in other export markets such as the UK market. Iranian President Mahmoud Ahmadinejad and Malaysian Prime Minister Abdullah Ahmad Badawi signed a Memorandum of Understanding (MoU) in Tehran in the same regard.
Director Generals of Iranian Zagros Khodro and Malaysian Proton car manufacturing companies have inked mass production agreement. PROTON and Zagros Khodro companies have been commercial partners for several years and the new agreement for Gen•2 production in Iran is concluded for a new level of cooperation.
In 2009, a group of Iranian and Malaysian engineers and experts worked in Iran's Boroujerd Company to run Gen•2 assembly line, to assemble CKD kits of the Proton Gen•2 at Zagross Khodro’s plant in Borujerd. The same plant also assembles Proton Wiras. There are currently 9,634 Protons on the road in Iran today, after PROTON’s entry into the Iran market in 2002.
50,000 units Gen•2 cars will be produced yearly within the next five years with PROTON's supports production and supply car parts.
PROTON first entered the Syrian market via a sole distributorship agreement with a Syrian company, Modern Technology Trading Company, a subsidiary of Habbal Group of Syria. The company, headed by Habbal Group chairman and chief executive officer Ghyath Al Habbal, holds distributorship rights for Proton cars in Syria, Iraq and Lebanon. PROTON Holdings Bhd is strengthening its presence in the Middle East market, with the launch of the Persona model, is expected to boost the national carmaker’s overall sales in Syria to over 5,000 units in the next three to five years. PROTON have been selling cars in Syria since 2001 and after Gen•2, they are optimistic on how the Syrian market will accept the Persona, which has won many customers for being cost-effective with better fuel economy.
The Persona was launched by PROTON Holdings Berhad Managing Director Dato’ Haji Syed Zainal Abidin Syed Mohamed Tahir in Kingdom of Saudi Arabia on 22 November 2011 and in Egypt on 24 November 2011. The Gen•2 model was also jointly launched in Egypt. PROTON had entered the Saudi market in 2006 when it introduced the Waja model via a smart partnership collaboration with local outfit Al Rashed Al Thunayan Auto Co.In Egypt, PROTON first launched Waja and Wira models in 2001 and in 2006 brought in the Gen•2 hatchback. Similarly, PROTON had also established a smart partnership with an Egyptian company Alpha Ezz Elarab Co. as its distributor in the country. Both Al Rashed Al Thunayan Auto Co. and Alpha Ezz Elarab Co. have been instrumental in the development of PROTON sales in Saudi and Egypt respectively.
[edit] Japan
The 2011 Proton Satria Neo CPS R3 was debuted during the Tokyo Auto Salon 2011. Japanese auto part company Carrosser Co., Ltd. (CUSCO) imports the 2011 Satria Neo CPS R3 and equips the Satria Neos with CUSCO performance parts before being resold to rally teams in Japan and Asia Pacific. As the importer and distributor of the Proton Satria Neo from Malaysia to Japan, Carrosser had taken on a project to build a Group N machine for the CUSCO Junior Rally Team with this chassis. In addition, CUSCO also forms their own team running on the Satria Neos to compete in the 2011 Asia-Pacific Rally Championship, making the team as the second team to use the Proton Satria Neo for the championship.
[edit] International Awards & Recognition
Year Awarded
Awards & Recognition
2011
24 February
Proton Inspira - 2nd Place (Family Cars Category) at the Asian Auto Fuel Efficiency Award 2010.
Lotus Elise S - 2nd Place (Performance Cars Category) at the Asian Auto Fuel Efficiency Award 2010.
2008 June
Frost & Sullivan Asia Pacific 2009 Automotive Awards for Car Category
Awarded Proton Saga, Best Model of the Year (Malaysia) 2009 (4TH award).
Asian Auto-VCA Auto Industry Awards 2009 awarded Exora the Best Local Assembly MPV.
Asian Auto-VCA Auto Industry Awards 2009 awarded Satria Neo CPS the Best Local.
26 June
Frost & Sullivan's 2008 ASEAN Automotive Awards awarded the Persona Best Model of the Year (Malaysia).
08 July
Proton Saga awarded as the Best Compact - People's Car for Year 2008 by Asian Auto-VCA Auto Industry Awards 2008.
PROTON awarded the "Company that Made a Comeback in the Automotive Industry" by Asian Auto-VCA Auto Industry Awards 2008.
05 December
Persona awarded the "Most Efficient Family Car by the Asian Auto Bosch Fuel Efficiency Awards 2008.
2007
September
Mobil Motor Magazine, Indonesia named Proton Savvy as the "Best City Car in Indonesia".
November
Autobild Magazine Indonesia, named the Proton Savvy as the "Best City Car 2007".
2004
Australian Automotive Institution named Proton Waja "The Greenest Car".
Proton Waja awarded 4.5 stars out of a 5-star rating for being the Most Economical and Greenest Sedan in Australia.
1993
08 June
PROTON awarded with the Asian Management Award in Operations Management by The Asian Institute of Management.
1992 12 October
Proton Catalyst won two gold awards at the Birmingham Motorshow (the third
time PROTON grabbed the Manufacturer's Award of Excellence).
1991
1 January
Proton Saga 1.5E Aeroback voted the Best Value for Money Car by British Motoring Magazine "What Car?"
22 September
Proton Saga won two gold awards at the British International Motorshow for the second time.
1988
18 October
The Proton Saga made its public debut at the British International Motorshow. PROTON won three Prestigious awards (two Golds and one Silver) for quality coachwork and ergonomics.
[edit] Acquisitions
[edit] Lotus
In 1996, PROTON acquired a 63.75% share in Lotus Group International Limited for £40,640,000. This was later increased to 100% in 2003. A later PriceWaterhouse Coopers audit would find that the CEO, Yahaya Ahmad, had inked the agreement on 16 October 1996. The agreement was presented to the board for approval on 27 November 1996. As part of the purchase agreement (signed prior to board agreement), there were restrictions placed on PROTON's ownership of Lotus. One of the restrictions was a prohibition on diluting ACBN's remaining shareholding for a period of five years. This restricted PROTON in its operation of the Lotus business and required PROTON to guarantee a £40 million loan in 2000.
[edit] MV Agusta
In December 2005, PROTON purchased a majority share in MV Agusta of Italy at €70 million Euros. MV Agusta was the manufacturer of MV Agusta, Husqvarna, and Cagiva motorcycles. A year later, PROTON sold off its 57.7% share in MV Agusta to Italy's GEVI Spa for a token of 1 Euro. Due to heavy debt by MV Agusta, the selling enabled PROTON to write off the losses off its book, but the buyer would assume the €107 million ($174 million) debt. In August 2007, GEVI SpA, the company that bought MV Agusta for €1 sold the brand Husqvarna and its factory to BMW for a reported 93 million Euros leading to speculations by the Malaysian public of bad management of the company's board of directors resulting in further loss of reputation for the company.
[edit] Partnerships
[edit] Abortive strategic partnership with Volkswagen AG
In October 2004, PROTON announced that an understanding had been reached with Volkswagen AG of Germany to establish a strategic partnership. Under the tie-up, the two carmakers were expected to exploit each other's strengths. PROTON would gain access to Volkswagen Group's superior technical capabilities and technology. In return, Volkswagen Group would utilise PROTON's spare capacity at the latter's Tanjung Malim plant to assemble cars for export to the South-East Asian market, where the German auto giant had a weak presence.
On 13 January 2006, Volkswagen Group finally announced that negotiations about the partnership had failed because its desires clashed with the terms and conditions offered by PROTON; their interest was more in eventually controlling PROTON Holdings, rather than just being a strategic partner.[16] Despite this, Malaysian news announced that Volkswagen AG had signed an agreement to buy a 51% share in PROTON on 26 January 2007, which turned out to be unfounded. Throughout most of 2007, rumours about continuing merger talks with Volkswagen Group, and occasionally General Motors surfaced in the local press and at briefings given by top government officials.
Finally however, on 20 November 2007, PROTON announced that talks regarding any partnership with Volkswagen Group had ended with immediate effect, citing improving sales over the year, a favorable export outlook, and confidence in management turning around the company without external collaboration. This unexpected announcement resulted in a 19% overnight drop in PROTON's share price to their lowest value in seven years, due to the market's perceived uncertainty about the future financial viability of the company in an increasingly competitive local and world market. PROTON did however state that they may resume talks about collaborating with other manufacturers at later unspecified dates.
[edit] Detroit Electric
On 2 September 2008 Detroit Electric announced plans to progressively roll out affordable electric vehicles worldwide by the end of 2009. PROTON cars are to be used and tested in order to validate Detroit Electric's technology and explore the potential to collaborate to create a range of pure electric cars. Detroit Electric has to date integrated its electric drive systems into PROTON's Lotus Elise and two PROTON passenger cars. Detroit Electric hoped to collaborate with PROTON to sell electric cars for the Southeast Asian market or to use PROTON's existing manufacturing platform to produce electric cars under the Detroit Electric brand. The company planned to roll out 30,000 electric cars by 2010, as he demonstrated their performance at a PROTON test circuit in Shah Alam, west of the capital Kuala Lumpur.
[edit] Jianhua Youngman Automobile Manufacturing
PROTON MD Syed Zainal said that these are landmark win-win agreements as it would enable PROTON to sell its products and commercialise its technologies in China through Youngman for their brand of passenger cars in a huge market with promise of exponential growth. PROTON's relationship with Chinese maker Jianhua Youngman Automobile Manufacturing - which includes the supply of Proton vehicles for rebadging and sale in China - is on track, according to reports in early 2009. Malaysia's Edge newspaper said that PROTON is estimated to have supplied at least 13,000 units of its Gen.2 cars to China's Jianhua Youngman Automobile Manufacturing Co Ltd since the end of 2007. The cars are rebadged and sold under the Europestar brand in the country.
OSK Research Sdn Bhd's analyst Ahmad Maghfur Usman said this was based on the information given by the national carmaker, adding that on the higher end of the scale it could have supplied up to 17,000 cars. "Based on the agreement between the two that a minimum 30,000 cars will be supplied over two years, PROTON appears to be on track." he told the newspaper.[17]
Youngman is assembling Lotus and Europestar branded cars in Guangdong for the Domestic Chinese and export market. The units receive a Chinese independent brand to differentiate itself from the English sports car models. The Chinese part of the Lotus Cars is better known under the name Youngman Lotus. Youngman Europestar launched a new car at Auto China 2010, engineered by Lotus for the Chinese company. The previously launched RCR (Gen.2) and Jingyue (Persona) have been renamed the Lotus L3 5-door and 4-door respectively, while this new model has been christened the “Europestar Lotus L5″. The Youngman L5 is based on a PROTON Gen.2 platform with a lengthened wheelbase of 2,670mm, which is 70mm longer than the original Gen.2 wheelbase.
In PROTON’s announcement in Bursa Malaysia, it stated that the relationship of PROTON and Youngman is one of independent contracting parties and shall not be construed as creating an agency or partnership between the parties.
[edit] Nissan Motor Co. Ltd.
The Board of Directors of PROTON Holdings Berhad wishes to announce that the Company has on 1 March 2011 signed a MOU with Nissan Motor Co. Ltd. The MOU will pave the way for feasibility studies to be conducted on specific areas of cooperation between the Parties including the potential use of Nissan's platform and powertrain. The duration of the feasibility studies will commence from the date of the signing of the MOU and end on 30 April 2011.[17]
[edit] Product Line
[edit] Automobiles
Main article: List of Proton car models
PROTON produces a variety of sedans, SUVs and other compact passenger cars for mass production. PROTON’s current model range includes:
Sedans
Inspira Persona Gen·2 Waja Perdana
Compact Cars
Saga FLX
Satria Neo Savvy
SUVs & Trucks
Exora Arena
[edit] CamPro Engine
Main article: Campro
The CamPro engine is the first automotive engine ever developed by PROTON together with Lotus. The name CamPro is short for Cam Profiling. This engine powers the Proton Gen.2, Proton Satria Neo, Proton Waja Campro, Proton Persona, Proton Saga and Proton Exora. The CamPro engine is aimed to show PROTON's ability to make their own engines that produce good power output and meet newer emission standards. The engine prototype was first unveiled on 6 October 2000 at the Lotus factory in UK before being debuted in the 2004 Proton Gen•2.
All CamPro engines incorporate drive-by-wire technology (specifically electronic throttle control) for better response, [2] eliminating the need for friction-generating mechanical linkages and cables.
[edit] Hybrid/Electric cars
PROTON’s involvement in hybrid and electric car technology began with the introduction of the concept model of the hybrid version of the Proton Gen•2, at the 2007 Geneva Motor Show. The hybrid concept was codenamed as EVE (Efficient, Variable, Environmental). The concept model retained the same Campro engine as the main powerplant coupled together with an electric motor system to form the hybrid powerplant (See also hybrid powerplant).
In August 2007, PROTON UK launched the bi-fuel variant of the Gen•2 for the British market, known as the Proton Gen•2 ecoLogic. This variant was designed to be used with gasoline and LPG. The ecoLogic variant also applies to the Proton Persona as well, as the Persona is considered as the sedan version of the Gen•2. This conversion is made at the point of manufacture and does not increase the cost of the car, therefore a keen selling point for the eco-friendly among us.
In 2010, PROTON previewed the EV Saga plug-in electric vehicle, ahead of the Kuala Lumpur International Motor Show’s opening. PROTON and Universiti Teknologi had embarked on a collaborative effort that took 11 months to develop. The EV Saga fields an Azure Dynamics AC24LS 5.5 kW 4-pole, three-phase air-cooled AC electric motor (and corresponding DMOC445 digital motor controller) that can spin up to a maximum of 11,000rpm, and which offers 47 kW (63hp) of peak power and 92Nm of max torque, working with a single-gear transmission and a 15kWh, 50Ah lithium-ion battery.
Off a normal 240V point, the battery takes seven to eight hours to charge fully, though it can be fast charged if the need arises. Performance-wise, the EV Saga has a top speed of 125km/h and offers a 160 km range (in NEDC cycle mode), with a 0-100km/h time of 14.5 seconds.
The system, which took two years to design, offers tunable and efficiently distributed light intensity and throw (up to 20 metres), with items such as phase and time shift as well as line vectoring all tailorable, depending on application.
Beneficially, in the EV Saga, the two headlamps use up only 12 watts of consumption, the tail lamp cluster 10 watts, and the interior lighting a further eight watts, making for a grand total of 30. [18]
In November 2011, PROTON won two awards – the Most Efficient Multi-Purpose Car (Prototype) and the Best Overall Extended-Range Vehicle (E-REV) in the Royal Automobile Club (RAC) Challenge. Both were courtesy of the Exora REEV. The Best E-REV award was shared with the Toyota Prius Plug In Hybrid.
The experimental RE in the Exora EV prototype is a 400 cc rotary engine with 50 hp. There are two electric motors powering this Exora – one for each front wheel. Each makes 35kW to make 70kW in total, while torque is rated at 220Nm combined, available from rest. Proton has decided on the use of lithium polymer batteries, which is more advanced than the lithium ion variety, which is already better than the NiMH packs used in today’s hybrids. Targeted charging time from 10% to full is 6-8 hours while fast charging takes 30 minutes.
PROTON is projected to be the first in Malaysia to sell an electric vehicle by 2013. According to its Director, Datuk Zainuddin Che Din,[19] the vehicles which are now in the test fleet stage, will be brought to the commercial front, to cater to an increasing demand for full electric cars in Malaysia.
"Currently, we have already delivered three Proton Saga EV and five units of the Proton Exora Range Extender EV to the government for the test fleet. In the process of commercialising the vehicle, we are looking to provide at least 200 Range Extenders and 150 Proton Saga EV's to the government by the end of next year," he told reporters. [20]
[edit] Intercontinental Rally Challenge
Main article: Proton R3 Malaysia Rally Team
Proton Satria Neo S2000
PROTON’s R3 Malaysia Rally Team began with PROTON’s collaboration with Mitsubishi Motors that eventually led to the partnership between PETRONAS and EON, forming the Petronas EON Racing Team (PERT).
PROTON entered into the Intercontinental Rally Challenge 2009 with the Proton Satria Neo Super 2000. Their best result in IRC is Alister McRae finish 2nd place at 2009 Rally
Scotland. Drivers in 2009 were Karamjit Singh, Guy Wilks, Bryan Bouffier and Alister McRae scoring 13 points. In 2010 PROTON team had many retirements and did not score a single point. Drivers for 2010 were Alister McRae, Chris Atkinson, Niall McShea, Keith Cronin, Gilles Panizzi and privateer with factory support, Tom Cave. Best result of 2010 season was 22nd place of Gilles Panizzi at 2010 Rallye Sanremo, although it was the only finish of Proton Satria Neo S2000 in this season.
Two of the cars were also used in a rally challenge between the hosts of Top Gear UK (Series 16, Episode 03) and Top Gear Australia (The Ashes Special). The Stig (UK) and Steve Pizzati (Australia) drove the two cars while Richard Hammond (UK) and Ewen Page (Australia) guided the respective drivers across a rally track.
[edit] Formula 1
Before 2010, Team Lotus had last competed in Formula One in 1994 when the team went into administration.The team assets (including the "Team Lotus" name) were sold to David Hunt and Team Lotus Ventures Ltd.
In 2010, the Lotus name returned to Formula One by a Malaysian consortium led by Tony Fernandes. The use of the Lotus name was licensed from Group Lotus and its parent owner Proton, otherwise the team was not associated with Proton or Group Lotus. Before the end of the season, the relationship between Lotus Racing and Group Lotus had come apart and team principal Tony Fernandes acquired the rights to the "Team Lotus" name by agreeing to purchase Team Lotus Ventures. For 2011, Lotus Racing announced that they would be competing in Formula One as "Team Lotus".
Meanwhile, Genii Capital, owner of the Renault F1 Team, and Group Lotus entered an agreement where the team would be renamed "Lotus Renault GP".[21] Thus, in 2011, there were two Lotus Formula One teams.
Lotus Racing and Group Lotus sued and countersued each other over a variety of claims. On 27 May 2011, the UK High Court ruled that Lotus Racing had violated the terms of its license agreement with Group Lotus but Lotus Racing was owner of the "Team Lotus" name and roundel (the nose badge symbol).[22] However, by the time that the ruling was issued, Lotus Racing (then operating as "Team Lotus Enterprises") had purchased Caterham Cars.
Before the end of the 2011 Formula 1 season, Fernandes and Group Lotus came to an agreement that, for 2012, Fernandes' team would be called "Caterham F1" and the Group Lotus-backed team would be called "Lotus F1".[23]
[edit] Sponsorship
From 2003 to 2006, PROTON were the main sponsors of Norwich City F.C., the English football club. The Lotus brand was advertised on the club's away shirts. From 1999 to 2000 PROTON sponsored Turkish football club Fenerbahçe. In Australia it sponsored the Wests Tigers rugby club.
PROTON provides crew cars for the Tour de Langkawi Cycling Tour. In the 2011 Tour this amounted to 150 vehicles and approximately 50 staff including mechanics and drivers for the Cavalcade Convoy.
[edit] Charges of protectionism
When the first PROTON appeared on Malaysian roads in 1985, the Proton Saga soon received the nick-name 'Potong Harga', meaning 'cut-price', The car was at least 20% cheaper than non-Malaysian makes in the same 1.3 to 1.5 litre class. With both the low price and a dash of national pride working for it, PROTON got a rapid hold on the market. By 1988 PROTON, with a model lineup of one, had overtaken all other makes and models and grabbed 73% of the Malaysian passenger car market.
In 1983, when the 'national car' was planned, Malaysia had an annual new car market of about 90,000 units, and the market was growing annually by 20%. PROTON plant was designed to produce 80,000 units a year and could be geared up to 120,000 units. But in PROTON's first full year of production (1986), total car sales took a severe dip to 47,000 and next year, due to a worsening economic situation, just 35,000. Only in 1988 did the market begin a recovery to 54,000 units, by now most of them PROTONs. Since then, the market has grown steadily to a 2005 peak of 417,000 cars[24]
Government policy has kept the PROTON cheaper than other makes by the simple strategy of taxing the competition, while giving Proton exemptions or rebates from these same taxes. Duties on packages of parts for assembly into complete cars in Malaysia is said to average about 30%. PROTON is exempted from most of these[25]
On 1 January 2008, the postponed-several-times full implementation of an ASEAN Free Trade Agreement[26] that Malaysia originally signed on to in January 1992, was to finally have come into effect. The agreement would effectively bar practices that discriminate against goods (including vehicles) that are considered “Made in ASEAN” by the use of Tariff and/or Non-Tariff Barriers. This would practically eliminate most of the price advantage, achieved by way of the 50% rebate Proton (and other “Malaysian-made” cars) enjoy on a hefty (75 to 105%) engine-capacity-related Excise Duty applied to new cars sold in Malaysia.
This rebate is largely responsible for non-Malaysia ASEAN-made cars costing between 30 and 60 % more than an equivalent Malaysian-made vehicle. With a “level playing field”, within the confines of CEPT[26] (which till end 2009 allows a maximum 5% import duty, reducing to zero in 2010) using existing FOB prices, an ASEAN (Thai-made) Honda or Toyota would sell for within 10% of a comparable PROTON, and would probably result in the devastation of PROTON's market share and the company. As it appears that this would be an unacceptable consequence to the Malaysian government, for the time being, local car manufacturers will be allowed to continue receiving the excise duty rebate, with the Malaysian Government picking up the tab for probable penalties it will have to pay to ASEAN members for violating established free-trade regulations.
As 2008 progressed, it became apparent that more and more global manufacturers reasoned that the level playing field stipulated by CEPT will continue to be ignored by the Malaysian government for as long as possible. This temporarily derailed these manufacturers' previous plans to use Thailand (principally) as their ASEAN manufacturing hub, and forced them to
reintroduce Malaysian-assembly of some models from CKD. This move allowed these foreign marques to benefit from better tariff structures applied to such vehicles, in an effort to remain competitive (in the non-National car segment), and to narrow the price difference between their models and equivalent (Excise Duty rebated) Malaysian-made cars.
The very latest update to the Malaysian Automotive Policy framework (October 2009) failed to mention any change in this discriminatory rebate policy, thereby reinforcing the suspicion that the Government will not abide by stipulated "level playing field" requirements for the foreseeable future. It should be noted that the main “solution” being pushed by the Malaysian Government to maintain the pricing advantage of locally made cars, by providing grants and subsidies (to counteract any potential removal of the excise Duty rebate) would also be deemed to be non-compliant with the Trade Agreement, contravening Non-tariff barriers to trade requirements.
The lack of direct competition at Proton models' price points (in Malaysia) has also allowed PROTON, for many years, to continue selling very outdated designs, generally with scant regards to providing basic safety equipment such as airbags and anti-lock braking in domestic models. Additionally, J.D. Power survey results have consistently shown that Protons have poorer rankings in initial quality than the available competition
Saturday, May 21, 2011
Lawatan ke Proton Manufacturing Plant, Shah Alam
Khas buat ABM follower...Laporan oleh K.E, Geng Lendat Melaka
19 Mei 2011, aku dan beberapa officemate berpeluang melawat manufacturing plant Proton di Shah Alam atas urusan kerja. Kami dibawa melawat Main Plant, ETM Plant dan MVF Plant yang fungsinya seperti berikut:
Main Plant - kat sini lahirnya kereta Saga BLM dan juga Waja
ETM Plant - proses assembly enjin campro dibuat disini, casting dibuat di Glenmarie
MVF Plant - jeng jeng jeng....1st Malaysia MPV dilahirkan....Proton just take 18 months untuk produce Exora kat sini...hebat!!
So, ada beberapa info yang aku nak share kat sini setelah dikorek daripada beberapa engineer proton semasa lawatan...kalau salah maklumat jangan marah arrrrr...
1. So far Proton memang takde plan nak buat enjin campro 1.8 sebab campro turbo 1.6 tu equivalent to 2.0...nak convert existing campro cps tuh memang besau belanja...banyak parts kena tukar termasuklah ECU....enjin campro turbo sekarang ni tengah final tune, akan dimasukkan ke Exora dan Persona Replacement Model...lepas generasi campro ni, enjin generasi 'Y' pulak akan take place.
2. Bulan Mei ni adalah last kereta Waja dikeluarkan sebab Inspira dah ada....Perdana Replacement Model pun masih dirahsiakan lagi.
3. Colour baru Exora iaitu gold akan keluar tak lama lagi...ganti pyrite brown...aku dah nampak kat MVF plant tu.
Next kami pln nak visit kilang proton kat Tg Malim pulak yang buat Persona dan Gen-2...kalau jadik nanti aku share info lagi...
Bersama Tn. Hj. Ir. Ghazali (Sr. Manager/HOD Dept. of Maintenances & Utility), En. Mahazan (Manager Maintenance, Casting) dan officemate
Exora potong ??
Proton (syarikat) Daripada Wikipedia, ensiklopedia bebas.
Lompat ke: pandu arah, cari
Logo Proton
PROTON (singkatan untuk Perusahaan Otomobil Nasional Sdn Bhd) yang ditubuhkan pada 7 Mei 1983 dengan modal berbayar sebanyak 150 juta ringgit, merupakan pengeluar kereta pertama Malaysia. Penubuhannya merupakan gagasan Dr. Mahathir bin Mohamad, Perdana Menteri ketika itu, untuk mencapai aspirasi negara menuju ke arah perindustrian. Tugas berat ini disokong oleh Perbadanan Industri Berat Malaysia Berhad (HICOM), serta rakan-rakan usaha sama dari seberang laut.
Pemegang saham terdiri daripada:
Perbadanan Industri Berat Malaysia Berhad (70%) Mitsubishi Motors Corporation, Jepun (15%) Mitsubishi Corporation, Jepun (15%)
Kilang PROTON terletak di:
Kawasan Perindustrian HICOM , Batu Tiga, 40000 Shah Alam, Selangor. Tanjung Malim , Perak
Isi kandungan
[sorokkan]
1 Sejarah Proton 2 Pertelingkahan dalam Proton
3 Produk 4 Garis masa 5 Pautan luar
[sunting] Sejarah Proton
Perusahaan Otomobil Nasional Sdn Bhd ditubuhkan oleh Tun Dr. Mahathir bin Mohamad berasaskan idea beliau kepada presiden Mitsubishi semasa lawatan beliau ke Malaysia pada tahun 1981. Kemudian pada bulan Februari 1982, satu pasukan projek ditubuhkan di Perbadanan Industri Berat Malaysia Berhad (HICOM) bagi membuat penyelidikan dan menandatangani perjanjian dengan Mitsubishi.
[sunting] Pertelingkahan dalam Proton
Tan Sri Tengku Mahaleel Tengku Ariff telah ditamatkan kontraknya pada 25 Julai 2005, tidak lama selepas beliau menimbulkan isu AP yang dikeluarkan sehingga menjejaskan pasaran kereta tempatan. Di bawah pengurusan Tengku Mahaleel selama tujuh tahun, Proton telah mampu menambah kapasiti pengeluaran, mengeluar kereta sendiri dan mengumpul keuntungan tunai berjumlah lebih RM4 bilion. Sebanyak RM1.7 bilion daripada jumlah tersebut digunakan untuk membina kilang Proton di Tanjong Malim.
Dalam tempoh empat bulan sahaja selepas penamatan kontrak Tengku Mahaleel, kedengaran ura-ura penutupan Proton. Ini adalah sesuatu yang memeranjatkan kerana aset Proton termasuk harta tanah di Batu 3, Shah Alam bernilai berbilion, tidak termasuk aliran tunai RM4 bilion pastinya lebih daripada mencukupi bagi menampung kos operasi.
Pada 2006, Proton Holding telah mengumumkan subsidarinya Proton Capital Sdn Bhd telah menandatangani penjualan saham 57.75% dalam MV Agusta yang telah dibeli pada 2004 dengan harga € 1 (RM4.50). Pembelian MV Agusta dilakukan dengan mengetahui bahawa ia mempunyai hutang sebanyak € 230 juta yang ditangguh selama 3 tahun. Penjualan itu menimbulkan reaksi balas daripada Tun Dr Mahathir Mohammad dan bekas pengarah urusan Proton, Tengku Tan Sri Mahaleel Tengku Ariff yang mempersoalkan samada ia dijual secara terbuka yang memungkinkan harga yang lebih mahal didapati.
Selain itu Proton turut dilapurkan mengalami kerugian akibat menjual kereta pada harga potongan yang dianggarkan sekitar RM108 juta. (Berdasarkan 54,000 buah kereta selama 3 bulan X potongan RM2,000 sebuah), yang disifatkan oleh Tengku Mahaleel sebagai kesilapan strategi Proton.
[sunting] Produk
Senarai kenderaan/kereta keluaran PROTON adalah seperti berikut:
Proton Arena : Sebuah trak utiliti mini yang juga dipanggil sebagai Proton Jumbuck di UK dan Australia).
Proton Gen-2 : Satu-satunya kereta buatan Malaysia sepenuhnya (termasuk chasis dan enjin) dan merupakan model gantian untuk Proton Wira; dilancarkan pada 8 Februari 2004.
Proton Iswara : Merupakan perubahan rupa bagi Proton Saga; dilancarkan pada 1992.
Proton Juara : Sebuah MPV yang ringkas dan kecil berasaskan Mitsubishi Town Box. Proton Persona : Dilancarkan pada 15 Ogos 2007. Kereta sedan 1.6 liter ini berasaskan
kepada model terdahulu, Proton Gen-2 dengan menampilkan bentuk sedan berbanding Gen-2 dengan bentuk hatchback. Ia juga mengekalkan enjin 82kW Campro.
Proton Perdana : Berasaskan Mitsubishi Eterna, dikeluarkan untuk pasaran kereta mewah pada 1994.
o Proton Perdana V6: Versi V6 untuk Proton Perdana dengan pengubahsuaian kit.
Proton PERT : Mempunyai ciri yang sama seperti Mitsubishi Lancer Evolution III. Model ini hanya digunakan pada Kejohanan Rali Asia Pasifik (APRC).
Proton Putra : Sport Coupe 2 pintu berpandukan Mitsubishi Mirage/Asti.
Proton Saga : Merupakan model pertama, berasaskan model Mitsubishi Lancer Fiore. Ia dibangunkan buat pertama kali di Shah Alam pada bulan September 1985. Proton Saga ke 100,000 telah dikeluarkan pada Januari 1989. Model generasi kedua Proton Saga dikeluarkan pada Januari 2008 dengan reka bentuk serba baru rekaan Proton sendiri serta menggunakan enjin Campro IAFM 1.3L.
Proton Satria : Hatchback 3 pintu berpandukan Mitsubishi Mirage/Colt. o Proton Satria GTI: Hatchback sport 3 pintu. Merupakan percubaan Proton untuk
mengeluarkan versi sport dan market hatchback berkuasa tinggi. Amat popular di Malaysia dan mempunyai pengikut yang ramai di Australia. Enjin berkuasa 4 silinder 1.8 liter DOHC.
o Proton Satria R3: Merupakan versi terhad spek perlumbaan untuk Satria dengan hanya dikeluarkan sebanyak 150 unit. Merangkumi kerangka chasis ringan dan enjin ubahan.
o Proton Satria Neo: Merupakan versi terbaru keluaran Proton. Ia dilancarkan pada 16 Jun 2006 dan didatangkan dalam 1.6L dan 1.3L dengan enjin Campro. Ia dijangka mengambil kembali pasaran jualan kereta Proton sebanyak 40%.
Proton Savvy : Dilancarkan pada 8 Jun 2005. Merupakan kereta kompak 5 pintu dengan 1,200 cc, model gantian untuk Proton Tiara. Tetapan standard kereta ini menerima enjin dan kotak gear semi-otomatik dari Renault.
Proton Tiara : Merupakan kereta kompak berasaskan Citroën AX, direka dibawah lesen Proton dari 1996 hingga 2000.
Proton Waja : Juga dipanggil Proton Impian di Eropah, ia merupakan kereta Proton yang pertama direka sendiri. Tetapi, chasis kereta diambil dan direka berpandukan chasis dari Mitsubishi dan Volvo S40 generasi pertama (melainkan varian 1,800 cc, dimana dibangunkan dengan menggunakan enjin Renault). Asalnya model Proton Waja 1.6 menggunakan enjin 4G18 yang turut digunakan oleh Mitsubishi Lancer model tahun 2000 tetapi kemudian ia mula menggunakan enjin Campro pada tahun 2006. Pada tahun 2008, enjin Campro pada Proton Waja turut dilengkapi teknologi pemasaan injap boleh laras Campro CPS.
Proton Wira : Juga dikenali sebagai Proton Persona di beberapa pasaran luar negara, ia telah diperkenalkan pada 1993 berasaskan Mitsubishi Lancer/Colt. Telah terjual sebanyak 220,000 unit diantara 1996 dan 1998. Versi ini amat popular di Malaysia.
Proton Exora : MPV pertama Proton ini dilancarkan pada 15 April 2009. Ia menggunakan enjin Campro CPS 1.6L yang menghasilkan 125 kuasa kuda/6750rpm dan 150Nm of tork/4000rpm, memberikan kelajuan maksimum 165 km/j dan penggunaan bahan api 7.2 L/100 km. Exora dianugerahkan 4 bintang dalam penarafan EuroNCAP selepas 32 buah Exora dihantar menjalani ujian perlanggaran di pusat ujian perlanggaran Applus+ IDIADA di Sepanyol. Selain itu, Exora turut dianugerahkan penarafan 4 bintang oleh program penilaian MyVAP. Salah satu daripada ciri utama yang membolehkan penarafan tersebut dicapai ialah melalui penggunaan keluli tegangan bagi kerangka badan, memberikan kestabilan yang lebih baik serta penyerapan kesan perlanggaran yang lebih baik semasa kemalangan. Bar impak tepi juga dipasang bagi mengukuhkan kerangka pintu serta bagi menyerap kesan perlanggaran dari arah tepi.
[sunting] Garis masa
7 Mei 1983: Penubuhan PROTON. 23 Mei 1983: Upacara menandatangani:
o Perjanjian usahasama; o Perjanjian bantuan teknikal; o Perjanjian pinjaman; o Kontrak untuk bekalan dan pembinaan loji pembuatan kereta; o Kontrak untuk bekalan bungkusan KD dan alatganti.
25 Jun 1984: Menandatangai perjanjian kakitangan. 27 Jun 1984: Pengumumam nama model bagi kereta nasional (Proton Saga). 1 Ogos 1984: Pemasangan peralatan/jentera bermula. 29 Oktober 1984: Penilaian bersama prototaip pengeluaran untuk mendapat pengesahan
dan persetujuan. 1 Disember 1984: Berpindah ke pejabat baru di Loji, Shah Alam. 26 Januari 1985: Pemasangan mesin pembentuk dirasmikan oleh YBM Tengku Razaleigh
Hamzah, Menteri Perdagangan dan Perindustrian. 18 April 1985: Percubaan pengeluaran kereta pertama selesai. 1 Julai 1985: Permulaan pengeluaran komersial Proton Saga. 9 Julai 1985: Pembukaan rasmi kilang kereta nasional dan pelancaran Proton Saga oleh YAB
Dato' Seri Dr. Mahathir bin Mohamad, Perdana Menteri Malaysia. 1 September 1985: Pelancaran pasaran oleh Edaran Otomobil Nasional Sdn Bhd (EON). 15 Januari 1986: Pengeluaran 10,000 unit Proton Saga. 26 Februari 2005: Perasmian kilang Proton kedua di Tanjung Malim oleh Perdana Menteri,
Dato' Seri Abdullah Ahmad Badawi. 25 Julai 2005: Tan Sri Tengku Mahaleel Tengku Ariff ditamatkan kontrak sebagai Pengarah
dan Ketua Pegawai Eksekutif Proton. 29 November 2005: Proton Holdings Bhd. hari ini mengumumkan pelantikan Syed Zainal
Abidin Syed Mohd. Tahir sebagai Pengarah Urusan baru syarikat kereta nasional itu, berkuat kuasa 1 Januari 2006.
2 Ogos 2008: Pengeluaran kereta Proton yang ke 3 juta.
MISI
Proton Tg.Malim Sdn. Bhd. merupakan salah sebuah anak syarikat Proton Holding Berhad, dibawah sektor pembuatan. Misi syarikat adalah untuk menjadi pengeluar kejuruteraan automotif Malaysia dan syarikat Perkilangan bertaraf global