Propaganda Strategies in spreading the word:

Fighting Against Global Warming

WTUC

2007

Task

• Students (in groups) work on Propaganda Strategies in spreading the word to stop global warming. They produce any of the following environmentally-themed…:

– 30-sec or 1-minute jingle + Poster/Clip arts, banners– 30-sec or 1-minute Environment Advocacy Ad +

Poster/Clip arts, banners• (Ad is created using windows movie maker, PowerPoint, voice

over narration, and music)

• Through these visual/audio projects, students clearly show the importance of taking care of the environment around us and help propagate the call for action to stop global warming.

Task

• Students write a group essay that describes their group strategies.

• You will be using this material during the live conference presentation

Guidelines

• Class is divided into 4 groups, 5 members each

• Each group will produce 2 commercials with corresponding poster/clip art/ banner

• Save your essay, commercials and posters on a CD for submission on the 20th. This will be credited for your final grade.

Instructions for Presentations

• For the live video conferencing, you need to choose 2-3 members to present one commercial and briefly explain the following:– What the Head and slogan are about in

relation to the Main Theme/Message– Describe the ‘story’/illustration of the ad

Groupings for the Conference

• Group A (You need to state that you will be presenting 2 studies)– 2-3 students from Group 1 (Study 1)– 2-3 students from Group 2 (Study 2)

• Group B (You need to state that you will be presenting 2 studies)– 2-3 students from Group 3 (Study 1)– 2-3 students from Group 3 (Study 2)

Public service announcement

• A public service announcement (PSA) or community service announcement (CSA) is a non-commercial advertisement typically on radio or television, ostensibly broadcast for the public good.

http://en.wikipedia.org/wiki/Public_service_announcement

http://www.nrdc.org/globalWarming/gsteps.asp

Keep Your Brain Healthy

http://www.drugabuse.gov/drugpages/PSAs.html

Create a Slogan

• "This is your brain. This is your brain on drugs. Any questions?"

• "A mind is a terrible thing to waste." • "Friends don't let friends drive drunk." • "You could learn a lot from a dummy."

How many of these phrases ring a bell? These widely recognized slogans from national public service announcement campaigns by the Ad Council have become a part of our culture.

Get your Message Out

• While the above examples were all big-budget campaigns, your own public service announcements (also known as PSA's) -- even if they're a small, locally-produced campaign -- can be a great inexpensive way to get your message out to the public.

Go Red for Women

http://psa.americanheart.org/video.html

CPR

http://psa.americanheart.org/video.html

Print

http://psa.americanheart.org/index.html

http://psa.americanheart.org/index.html

http://www.adcouncil.org/default.aspx?id=15

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