Cocoon ConsultingMatt AntonyAndrew Rohr

Julianne SalisburyDan Tetsell

Agenda

Here’s the Point

History of Businesses and Testimonials

Propadoo’s Value Proposition and Current

Market

Target Market Analysis and Marketing Plan

Financials

Summary

Directly target service-professionals to stimulate growth

Pulling together customer testimonials and references is not easy

Managing and promoting recognition content is still being done in a Web 1.0 way – highly inefficient

Word of Mouth

Recommendations from friends/fam-ily

Consumer opinions posted online

Requested Email updates

Ads in newspapers

Ads on TV

Ads on radio

Ads in magazines

Branded websites

Search engine ads

Web banner ads

Ads on mobile phones

0% 20% 40% 60% 80% 100%

Copyright - VankssenCultureBuzz & Emmanuel Vivier www.culture-buzz.com

Propadoo’s Value Proposition

Links create for

use at every

customer contact point

Just click and Prop – easy and in real-time

Referrals requested at every

touch point

Props streamed

to own website, Propadoo

profile and Twitter

feed- Socialized Testimonials

- Easy to Manage

- Automatic

Current Market Snapshot

Teachers, CoachesDoctors

H R D e p a r t m e n t s

You and Me

Small Businesses

Financial Advisors Corporations

Jump On!

Propadoo Bandwagon

Real Estate Agents

SEO Orgs

Current Market Snapshot

Teachers, Coaches

H R D e p a r t m e n t s

You and Me

CorporationsJump On!

Propadoo Bandwagon

DoctorsFinancial Advisors

Target Small businesses and service-

professionals now!

SEO OrgsSmall BusinessesReal Estate

Agents

Target Market Analysis

• Smaller marketing budgets

• More focus on social media budgets

• Limited web exposure and knowledge

• Lower differentiation from online competitors

• Testimonials and References are vital to survival

Value 1: High reward for low cost

Products & services with reviews & testimonials have

a 12.5% higher response rate

Products & services with 5+ reviews & testimonials

have a 74.5% higher response rate than those without reviews

* Based on a detailed analysis by online research firms Pollara & Nielson

Value 2: Allocating budgets to social media

Budgets go to Social Media but need results!

Spend 36% more of budgets on social media & SEO

The State of Inbound Marketing - HubSpot

http://propadoo.com/company

Value 3

Marketing Plan

For service-professionals

and small businesses

Establishing Propadoo’s Foundation

Professional organizations Networking events Social media

› e.g. LinkedIn, Meetup.com Webinars and in-person workshops Direct sales

Pricing Matrix for Target Market

TnR Package $12.99

SEO Package $29.99/mo

Propfinder $149.99/mo

• Reference Nudger- Email Contact- Phone Contact- Upload Existing Testimonials

•Vanity URL•Meta Data•Add Content•Link Out•User-generated content•Twitter/Facebook integration•Referrals

• Curate Props $199.95/mo• Manage Propadoo Profile $299.95/mo -- includes SEO package

Free Plan• Give and receive props• Prop Feed• Unlimited propping• Prop from Website

Pricing Matrix for Target Market

TnR Package $12.95

SEO Package $29.95/mo

Propfinder $149.95/mo

• Reference Nudger- Email Contact- Phone Contact- Upload Existing Testimonials

•Vanity URL•Meta Data•Add Content•Link Out•User-generated content•Twitter/Facebook integration•Referrals

• Curate Props $199.95/mo• Manage Propadoo Profile $299.95/mo -- includes SEO package

Free Plan• Give and receive props• Prop Feed• Unlimited propping• Prop from Website

Special Promotion Options

• Buy full year get first month free

• Incentives for referring new business

• Promotions for clients with most or best testimonials each month

• Highlighted spot on Propadoo’s homepage and newsletters

Financials

Business User Growth

Monthly Operating Profit

1 4 7 10 13 16 19 22 25 28 31 34 370

2000

4000

6000

8000

10000

Paying Business Users

High GrowthMed GrowthLow Growth

Months

7776 Users

1 4 7 10 13 16 19 22 25 28 31 34 37 $(10,000)

$10,000

$30,000

$50,000

$70,000

$90,000 Monthly Operating Profit

High GrowthMed GrowthLow Growth

Months

$85,000

Summary

o Great Ideao Focus on Service-Professionals and Small Businesso Use Social Media and Networking to Promote Propadooo Growth and Financial models point to significant future profitability