proof: employee engagement = business success
DESCRIPTION
If you ever wanted a case study to demonstrate that employee engagement can be directly tied to organizational success, then you need to hear this case study from Coast Capital Savings Credit Union. Located in B.C. and recognized as one of the country's "50 Best Managed Companies," Canada's second largest credit union is doing something right. Coast Capital Savings has made wholesale changes in the way it functions, thereby galvanizing its employees to embrace change and turn traditional Canadian banking on its head.In this session, you will learn how employee communications, based on an innovative blending of humour & play in the workplace, has successfully driven staff engagement, commitment and performance, resulting in record business results.TRANSCRIPT
Proof:Employee Engagement
=Business Success
Objectives1. A Little About Me2. The Story of Coast Capital Savings3. Our Challenge4. Helpful Tips5. Have Fun
Who I Am
Flashback to 2002• Traditional business perspective• No single vision of the future • No unified culture• Low morale• Disengaged employees
Start fresh, be bold
Yes from Coast to coast.
Simple financial help
®
The Challenge
Help Develop 2000 Brand Ambassadors
Helpful Tip # 1
Keep It Simple
Synergy
A great name for a stripper, but meaningless otherwise
Helpful Tip # 2
Laugh
“Hair”
“Flexwise”
Helpful Tip # 3Trust
Values• We have a passion for innovation• We engage in spirited teamwork• We help our customers, communities & each other
“CEO’s Office”
Put Your Money Where Your Values Are
Helpful Tip # 4
Play & Have Fun
A Good Citizen• Transparency and Accountability• Ethical Business Practices• Progressive Employee Development• Democratic Governance• Healthy Financial Practices• Environmental Awareness• Community Support
How do you put a face to a company?
“A Little Later in the CEO’s Office”
Helpful Tip #5:
Get Results
Happy Employees2008 Employee Survey
89% are engaged and satisfied with Coast Capital Savings• Feel they have a fulfilling role• Motivated to do their best• Know how and what they do contributes to the
overall success of organization• Are proud to be part of the organization• Are committed to the organization’s objectives• Are passionate and enthusiastic about their jobs• Feel involved
Innovative Products & Services• Free Chequing• Aperio• One Small Fee and the Rest Is Free Account• Big Perks for Small Business Account• Haggle Free• Mobile Banking• High Interest, No-Fee Savings Account
Customer Growth & Satisfaction
• Customer growth increased from 290,000 in 2002 to more than 400,000 in 2008
• Responsible for 2/3 of net customer growth in BC credit union system
• 400 new customers per month walk through each aperio™
• 650 new chequing accounts opened each week
• 80% of customers are satisfied
Total Assets Under Administration
$0
$2,000
$4,000
$6,000
$8,000
$10,000
$12,000
2002 2003 2004 2005 2006
$M
2007 2008
Financials
69.578.5Operating Efficiency
$52 million $26 millionNet income
$287.8 million$184.5 millionTotal revenue
20082002
Recognition• Innovator in Credit Union Industry• 50 Best Managed Companies (Platinum status)• 50 Top Employers in BC
Helpful Tip #6:
Give out Free Stuff and Ask®
