prompting your customer's next purchase: 7 great calls to action straight from my inbox
DESCRIPTION
There are plenty of ways you can apply your customer behavior and attribute data to drive incremental revenue. By making smart segments, you can send targeted reminders, offers or recommendations that increase the likelihood that recipients will respond by making a purchase. Here I provide a few promotional emails straight from my own inbox as examples.TRANSCRIPT
Prompting Your Customer’s Next Purchase:
7 Great Calls to Action Straight From My Inbox
Ann Breckenkamp
Using Targeted Calls to Action to Drive Revenue
Apply your customer behavior and attribute data to send targeted reminders, offers or other calls to action…
…that prompt recipients to make a purchase
Campaigns you should be running: 7 examples
straight from my inbox
1) Redeem Expiring Credits
Personalized with dollar
amount and expiration date
CTAs for online and in-store shopping
Remind your customers when they have credits nearing expiration to encourage a transaction
2) Renew Replenishment Items
Timely reminder to refill
CTA to reply to the email – no
forms, no phone calls
Remind your customers when it’s time to replenish their stock of a previously purchased item
3) Acknowledge Special Occasions
CTA to claim a free gift online or in-
store
Keep track of facts about your customers – birthdays, anniversaries, special dates – and send a gift
Greeting for the special occasion
4) Remarket for Abandoned Shopping Carts
Follow up with a reminder to customers who added items to their shopping cart but never purchased
Personalized with the item
that was abandoned CTA to return to
the purchase screen
Suggested sales you might have
missed
5) Encourage Return to BrowsingRecommend products your customers may like based on what they’ve browsed
without purchasing
Discount for next purchase
Suggested items based on
browsing history
CTA to shop now
6) Upsell Related ProductsSuggest add-ons that your customers may want in order to augment a previous
purchase
Additional deals relevant to the
purchased flight
CTA to book now
7) Re-Engage Lapsed CustomersReach out to previously engaged customers whose activity has dropped off
Special deal for first month back
and CTA to purchase now
Getting Started is Easy
Get in touch to learn how CommandIQ can help your business grow.
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