promotional opportunitiescatalogue 2016 · company logo. branding: two sides with company logo...

For more information: Contact your CPhI Account Manager

Promotional Opportunities Catalogue 2016

Sponsorship Opportunities

2

• Why Sponsor? Visitor Profiles page 3

• Promotional Opportunities ROI page 5

• What our clients say page 9

• Exclusive opportunities page 11

• Onsite Promotional Opportunities page 26

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Who will you meet at the show?

Why Sponsor

36,364

20

15

20

14

20

13

20

12

36,347

33,969

30,413

Madrid Paris Frankfurt Madrid

Year on year attendance growth!

47% CEO/COO/GM/Director/Board

Directors/Chairman

36% Management

5% Non- Management

4% Consultant

8% Other

4

Why SponsorTop 10 visitors by country

PromotionalOpportunities

ROI CASE STUDIES

In an effort to measure the effectiveness of the promotional opportunities offered by CPhI, UBM has initiated ROI surveys in cooperation with VividInterface - an independent events and media research consultancy. The surveys explore the success of the promotional opportunities used bysome of CPhI clients (companies have been chosen on absolutely random principle). The results presented in the following slides focus on a limitednumber of opportunities where results vary depending on different factors such as (but not limited to) the specific opportunity, its location ,client-specific company information, etc.

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For more Case Studies on Onsite Signage, click here 7

https://ubmemeaensoprod.s3.amazonaws.com/CPHI_EUROPE/onsite_signage_roi_combined.pdf

For more Case Studies on Innovation Gallery, click here.8

https://ubmemeaensoprod.s3.amazonaws.com/CPHI_EUROPE/innovation_gallery_roi_combined.pdf

What our Clients Say

9

Favia promoted its innovations within InnoPack Innovation GalleryMonica Gemini, Sales, Favia

“We used the Innovation to promote two recent

additions to our product line. First one was the

new type of ophthalmic noozle, the second was a

method for printing digitally directly on to

aluminum tubes.

“The Innovation Gallery worked well for us, and

several visitors sought out our stand having seen

our new offering there!”

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OurExclusive

Opportunities

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Co-branded Show BagsPosition your company as an industry leader infront of the whole Pharma industry bybranding the CPhI show bags. Visitors will usethese throughout the show days to carry alltheir event information and promotionalitems, giving your brand ultimate visibility.They can also be used post event for personaluse throughout the year.

12Important: In 2016, this big ticket item is a subject to online auction.

Branding: Full colour company branding on one side, bottom and sides Price: Upon request Quantity: 25,000Size: W0.45 x H0.40 x D0.10 mDistributed: All registration areasReach: All show attendees

Thrive GuideThe Thrive Guide is one of the best brandingtools available at CPhI. By sponsoring this handymap your brand will have continuous on-siteexposure as attendees use it to navigate thevenue throughout the show days.

Branding: Two sidesPrice: Upon requestQuantity: 35,000Size: W10.5 x 14.8 cmDistributed: All registration areasReach: All show attendees


Lanyards

The exclusive sponsorship opportunity is thebest way to get maximum visibility of yourbrand because every attendee will wear themfor the duration of the exhibition. They canalso be used post event for personal usethroughout the year.

Branding: Printed on 1 side with up to 4 colour company logoPrice: Upon requestQuantity: 35,000Distributed: All registration areasReach: All show attendees


Visitor BadgesThe sponsorship of the event badges is anothertop branding opportunity at CPhI because theyare worn by every attendee throughout theevent. Printed on two sides with 2 colourcompany logo.

Branding: Two sides with company logo Price: Upon request Quantity: 36,000+Distributed: All registration areasReach: All show attendees

* Last booking client has first refusal rights* Above visual might be subject to change* Badges will be sent via E-mail for the sponsor to print

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Co-branded Show Pens

Show pens are a highly useful distributed around the show at keyareas, including registration areas, seminar theatres, matchmakingprogram areas, sales stands the VIP lounge.These pens have a high retention value because they areused by attendees not only at the show but also throughout theyear. Just imagine how far your branded pen might travel postevent!

Branding: Printed with 2 or 3 colour logoPrice: Upon requestQuantity: 15,000Reach: Key feature/registration area attendees

* Digital proof available

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Stress-ballsAre you stressed before an important meeting at the show?Or do you simply want to make your company stand out? Forthose reasons and many more, there is only one fun solution,stress balls!

Branding: Company logo and stand numberPrice: Upon request Quantity: 25,000Distributed: All registration areasReach: All show attendees in all Show Bags

* Please note: It is also possible for client to provide their own stress balls. Price for this option is €16.000 euro

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Light Painter

Place your logo on these very unique photos! LightPainting is a photographic technique that involves theuse of light tools to capture light in extraordinarypatterns to make very exquisite photos! Since thesephotos are so unique people often keep them to showtheir colleagues and friends, which means your logowill be seen long after the show ends.

Branding: Logo to be provided. Will be displayed on all light painted photosPrice: Upon requestQuantity: 1Located: To be specifiedReach: All show attendees

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Hand Sanitizer

This great idea will not only keep your hands free from germs after all of your networking but they are also a great place present your logo to make a lasting impression. This branding opportunity will position your company as one which cares about people’s health and safety!

Branding: Company logo and stand number on white backgroundPrice: Upon requestQuantity: 15,000Distributed: Registration areasReach: All show attendees

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Water bottles

This is the most refreshing giveaway! Take this opportunity to keep attendees hydrated by branding the event water bottles, which are available at key area’s around the venue. The 330 ml bottlesare filled with non- carbonated spring water.

Branding: Full colour on the label with matching screwPrice: Upon requestQuantity: 15,000Distributed: Key feature/registration area attendees Reach: All show attendees

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Travel Concierge Postcard

Welcome CPhI guests before anyone else!‘Compliments of...’ - company name, logo andstand number will appear on an exclusiveconcierge post card, distributed to more than10 000 visitors upon their hotel check-in, thenight before the show starts!

Branding: Company name, company logo, welcome message and stand number Price: Upon requestQuantity: 10,000Distributed: 29 hotels upon check-in Reach: 10,000 visitors

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Postcard from BarcelonaStand out from everyone else and send a personalmessage! Send a postcard to all pre-registered visitors atCPhI 2016 and invite them to visit you at your stand!Company name, logo, stand number and personalizedmessage will appear on the postcard. The postcard willbe sent with the Event Preview Guide in August 2016.

Branding: Company logo and personalized message Price: Upon requestQuantity: 15,000Distributed: 5 weeks before the showReach: 15,000 pre-registered visitors

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Non-ExclusiveOpportunities

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Photo booth

The open style photo pod is a modern twist on the traditionalphoto booth with 6 types of Instagram filters and a selection of 15funky backdrops to choose from. It can also be used as a uniquelead generation tool because an email must be provided in orderto receive your pictures. This is a fully interactive service whichalso links to social media. In addition all photos will be sentincluding your company logo.

Branding: Design to be provided. Price includes production and installation.Price per photo booth: Upon requestPrice for 3 photo booths: Upon requestQuantity: 3Located: Pharma Forum / within Halls (Take 5 areas, subject to change)Reach: All show attendees

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Handing out flyers onsiteAppeal personally to every visitor on-site with this excitingopportunity that is available for only two companies. Twodifferent options are available for these companies todistribute flyers for a direct marketing approach.

Please note: All companies will be prevented from distributing flyers unless a booking has been made in advance.

Option A *(Entire venue including: Registration Area/VIP Lounge/Press office)Price: Upon request* Exclusive opportunity

Option B (one hall only)Price: Upon request

** Client to provide own hostess/flyers

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VenueBranding

Opportunities

FIRA Gran Via Barcelona

Venue Layout

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South Entrance Location Map

NB: Please refer to the relevant page number for more detailsNB: Blue area = Visitor Registration Area (see page 35 for Sponsorship Opportunities) 28

pg 29

pg 30

pg 31

pg 32

pg 34

pg 33

AA - Billboard at Plaza Europa South Entrance

Option 2*

Price: Upon request

Size: 45 x 11 m.

Code: BAR29F

Availability: 1 unit

Option 1* Price: Upon requestSize: 8,80 x 8,80 m.Code: BAR29A / BAR29B /

BAR29C / BAR29D Availability: 4 Units / price per unit

*Client can choose between Option 1 or Option 2 – not available both at the same time

A B C D

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Option A*Price: Upon requestSize: 15 x 5 m. (80%/20% sponsor)Code: BAR30AAvailability: 1 Unit

Option B*Price: Upon requestSize: 20,10 x 6,40m. (80%/20% sponsor)Code: BAR30BAvailability: 1 Unit

* Client can choose between Option A,B or C – not available at the same time

VF1 – Banner at main entrance (Door A)

A

BB

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Option A*Price: Upon requestSize: 10,40 x 4,92 m. (80%/20% sponsor)Code: BAR31AAvailability: 1 Unit

Option B*Price: Upon requestSize: 10,4 x 9,51m. (80%/20% sponsor)Code: BAR31BAvailability: 1 Unit

* Client can choose between Option A or B – not available bothat the same time

VF2 – Banner at Main Entrance (Door B)

A

B

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TC - Quadrangular Tower (South Entrance)

Option 1:Price: Upon requestSize: 1.15 x 4.00 x 1.15 m.Code: BAR32AAvailability: 5 Units / price per unit

Option 2:Price: Upon requestSize: 1.15 x 6.00 x 1.50 m.Code: BAR32BAvailability: 5 Units / price per unit

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CP - Free standing tower at Plaza Europa(South Entrance)

Option A:Price: Upon requestSize: W3.15 x H5.00 x D1.50 m.Code: BAR33AAvailability: 3 Units/ price per unit

Option B:Price: Upon requestSize: W8.00 x H5 x D1.50m.Code: BAR33BAvailability: 3 Units / price per unit

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MA- Flagpoles South Entrance

South Entrance:Price: Upon requestSize pole: H7mSize flag: W1.00 x H4.00 m Code: BAR34SEAvailability: 7 x unit of 5 flags

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MA- Flagpoles North Entrance

North Entrance:Price: Upon requestSize pole: H7mSize: W1.00 x H4.00 mCode: BAR35NEAvailability: 8 x unit of 5 flags

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Totem – Quadrangular Tower (South and North Entrances)

Price: Upon requestSize: W1.20 x H2.04 x W1.20 mCode: BAR36SE/BAR36NEAvailability: Upon request

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Visitor Registration Area (South Entrance – Level 0) Location Map

NB: Please refer to the relevant page number for more details 37

pg 41

pg 39

pg 38

pg 40

BIMa – Double-Sided Welcome Banner (South Entrance)

Price: Upon requestSize: W0.80 x H5.00mCode: BAR38Availability: 6 Units / price for 6 units

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EHM – Branded Escalator at Main Entrance

Price: Upon requestSize A: W12.65 x H0.57 m (8 sides) Size B: W11.60 x H1.00 (2 sides)Size C: W5.15 x H1.00 (1 side)Code: BAR39Availability: 1 unit price (3 escalators)

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OS – Indoor Illuminated Billboard at Ground Floor

Price: Upon requestSize (visibility) W0.91 x H1.41 mSize (structure dimensions): W1.20 x H2.20 mCode: BAR40Availability: Upon request / multiple locations throughout venue 40

LT2 – Forex Board at the Entrance to Hall 2

Price: Upon requestSize: W 7.50 x H 1.90 Code: BAR41Availability: 1

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HALL 1 Location Map

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pg 43

NB: Please refer to the relevant page number for more details

LU – Luminous at Main Entrance Hall 1

Price: Upon requestSize: W 5.83 x H 2.33 m (67%/33% sponsor)Code: BAR43Availability: 1

*Can be illuminated 43

WALKWAY HALL 2 Location Map

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pg 46

pg 49

pg 45


SE - Vinyl Stickers Over Glass in Walkway

SE 2.1 and SE 2.2 Between Halls 2 – 3SE 3.1 and SE 3.2 Between Halls 3 - 4

Price: € To be confirmedSize: W 1.50 x H 2.47 m Code: BAR45.2 / SE2.1

BAR45.3 / SE2.2BAR45.4 / SE3.1BAR45.5 / SE3.2

Availability per hall: To be confirmed

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EH2 - Branded Escalator at Hall 2

Price: Upon requestSize A: W10.30 x H1.00 m (2 sides) Size B: W3.50 x H1.00 m (1 side)Size C: W3.50 x H2.55 (1 side)Size D: W10.30 x H2.55 (2 sides)Size E: W12.70 x H0.57 m (4 sides)Code: BAR46Availability: 1 unit price 46

C2 – Branded Moving Walkway at Hall 2

Price: Upon requestSize: W 36.80 x H 0.57 m (6 sides) Code: BAR47Availability: 1 unit price

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VI - Floor Sticker Outside Halls

Price: Upon requestSize: D 2.50 m Code: BAR48Availability: Upon request

A unique opportunity – place yourbranding at this key location andgenerate traffic to your stand!Very limited availability.

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B12 – Double-Sided Drop Banners (Walkway Hall 2)

Price: Upon requestSize: W0.50 x H1.20 mCode: BAR49Availability: 6 Units / price for 6 units

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WALKWAY HALL 3 Location Map

50NB: Please refer to the relevant page number for more details

pg 45

pg 51

pg 52

EH3.1 and EH3.2 – Branded Escalator Walkway Hall 3

Price: Upon requestSize A: W10.30 x H1.00 m (2 sides)Size B: W3.50 x H1.00 m (1 side)Size C: W3.50 x H2.55 (1 side)Size D: W10.30 x H2.55 (2 sides)Size E: W12.70 x H0.57 m (4 sides)Code: BAR51EH3.1/BAR51EH3.2Availability: 2 (price per unit) 51

LE – Hanging banner -Walkway Hall 3

Price: Upon requestSize: W1.60 x H4.40 mCode: BAR52.1/BAR52.2/etc.Availability: 16 units (double-sided) / 8 left side – 8 right side

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C3 – Branded Moving Walkway - Hall 3

Price: Upon requestSize A: W39.70 x H0.55 mCode: BAR53Availability: 6 sides / 1 unit price

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Hall 3 & East Entrance Location Map

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pg 56pg 55

pg 55

pg 55 pg 55


LP - Wall Banner Halls 3, 4 and 6

Price: € To be confirmed Size A: W16.00 x H2.40 mCode: BAR55.3/BAR55.4/BAR55.5Availability: To be confirmed

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TH – Canvas on Elevator’s Tower 3 sides (East Access Hall 3)

Price: Upon requestSize Front: W2.50 x H7.00 mSize sides: W2.20 x H7.00 m

50%/50% sponsor bottomCode: BAR56L/BAR56RAvailability: 2 Units / 1 set price

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WALKWAY HALL 4 & 5 – 6 & 7 Location Map

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NB: Please refer to therelevant page numberfor more details

pg 62

pg 65

pg 63

pg 60

pg 59

Price: Upon requestSize Front: W0.70 x H1.40 mCode: BAR58Availability: 10 Units / price

for 10 units

BI – Double-sided Drop Banners

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N.B. Symbolized as flags on page 57

FC – Vinyl Around Wall Halls 4&5 / 6&7

FC4Price: Upon requestSize Front: W33.40 x H4.00 mCode: BAR58FC4Availability: 1NB! Maximum height visibility 3.60 m

FC3Price: Upon requestSize Front: W33.25 x H4.05 mCode: BAR58FC3Availability: 1NB! Maximum height visibility 3.65 m

FC2Price: Upon requestSize: W30.11 x H4.00 mCode: BAR58FC2Availability: 1NB! Maximum height visibility 3.60 m

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EH4 – Decoration Escalator at Hall 4

Price: Upon requestSize A: W17.85 x H1.07mSize B: W15.00 x H1.07mSize C: W12.70 x H0.63mSize D: W17.85 x H2.87mCode: BAR60Availability: 1 set price

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C4-5 – Branded Moving Walkway (between Halls 4 & 5)

Price A: Upon requestSize: W44.80x H0.56mCode: BAR61Availability: 6 sides / 1 set price

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EH5 – Branded Escalator at Hall 5


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Price: Upon requestSize A: W17.40 x H1.08mSize B: W15.00 x H1.08Size C: W 12.70 x H0.63Size D: 17.40 x H2.88 Code: BAR63Availability: 1 set side

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C6-7 – Branded Moving Walkway by Halls 6&7

Price: Upon requestSize: W44.90 x H0.57mCode: BAR64Availability: 6 sides / 1 set price

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65

HALL 4 – 5 & 6 – 7 Location Map

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LI - Double-Sided Banner Hall 4&5

Price: Upon requestSize: W7.00x H1.50m

(67%/33% sponsor)Code: BAR67Availability: 2 Units (double sided to be confirmed)

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LI - Double-Sided Banner Hall 6&7


(67%/33% sponsor)Code: BAR68Availability: 2 Units (double sided to be confirmed)

Walkway & Hall 8.1 Location Map

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pg 73

pg 71

pg 70


VE7 – Vinyl Above Door East Entrance to Hall 8.1


(80%/20% Sponsor)Code: BAR70Availability: 1 Unit

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VH – Vinyl Walkway Hall 8.1

Price: Upon requestSize: W30.00 x H3.15mCode: BAR71Availability: 1

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PR8 – Projector Hall 8

Price PR8: € price to be confirmed Code: BAR72Availability: To be confirmed

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EH8.1 Branded Escalator at registration area Hall 8.1

Price: Upon requestSize: W17.70 x H0.58mCode: BAR73Availability: 4 sides / 1 unit price

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VH8 – Vinyl North Entrance Hall 8

Price VH8.1: Upon requestSize: W30.00 x H3.15m

(80%/20% sponsor)Code: BAR74Availability: 1 (single-sided)

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DOOR2 – Vinyl at North Entrance Hall 8.1

Price B: Upon requestSize: W15.00 x H5.00mCode: BAR75Availability: 1

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Tailor-Made Pins (Outside Exhibition Halls)

These tailor-made, eye-catching pins are available as free-standing sighs on multiple locations outside exhibition halls. Printed on one side with different shapes possible upon request.

Price: Upon requestSize A: W1.00 x H1.80 mCode: GES76Availability: Upon request; 1 set price #8

These free-standing signs can be located anywhereoutside exhibition halls and are the perfect way toappeal to your current and potential clients.

Free-standing Signs (Outside Exhibition Halls)

Price: Upon requestSize A: W1.00 x H1.80 mCode: GES77Availability: Upon request

* Printed on 2 sides; includes metal feet

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Stand Locator of Exhibition Halls

The stand locators will be located infront of a hall entrance and willattract the attention of visitorstrying to locate a stand. Yourcompany name and stand will behighlighted in addition tosponsoring the frame. Brandingappears on both sides.

Price: Upon requestSize sponsorship area: W1.50 x H1.00 mCode: GES78.1/GES78.2 etcAvailability: Upon request

78

We will have a different Stand locator for Barcelona, 2016. Picture available on request

Hanging Banners

These effective banners willguarantee you to steal the attantionof visitors from your competitors!Available in all exhibition halls.

Option A: Price 1, 2, 3 left side, 5, 6, 7: Upon requestSize A: W2.50 x H4.00 mCode: GES79AAvailability: Upon request first come, first serve basis

Option B: Price 3 right side, 4, 8.1: Upon requestSize A: W2.50 x H4.00 mCode: GES79BAvailability: Upon request first come, first serve basis

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Box Banner

Get visibility from all possible sides – thesebox banners are a real eye catcher and willattract visitors’ attention to your stand.Available in all exhibition halls.

Option A: Price 1, 2, 3 left side, 5, 6, 7: Upon requestSize A: W2.50 x H2.50 mCode: GES80AAvailability: Upon request

Option B: Price 3 right side, 4, 8.1: Upon requestSize A: W2.50 x H4.00Code: GES80BAvailability: Upon request

Note: Printed on 4 sides, located at intersections only 80

Aisle Banners

The aisle banners are available onspecific locations throughout allhalls giving guidance to allvisitors. Become the single andexclusive sponsor of the hall!Available in all exhibition halls.

Size of Isle banners: W1.50 x H4.00 mSize of Sponsorship Area: W1.50 x H1.00 mCode: GES81.A/GES81.B/ etc

81

Option A: Price halls 1+2 (General floor) Upon requestOption B: Price hall 2 (InnoPack/PMEC) Upon requestOption C: Price halls 3 (ICSE): Upon requestOption D: Price halls 3 (API/Cust.M/Fine Chem) Upon requestOption E: Price hall 5 + 7 Upon requestOption F: Price halls 6+4 Upon requestOption G: Price hall 8.1 Upon request

Availability: differs per hall, allocated on a first come, first serve basis

82

Floor Graphics (All halls)

The floor graphics are available in different sizes and can belocated strategically throughout the halls according to individualpreferences. Available in all exhibition halls and allocated on a firstcome, first serve basis

Option C Price: Upon requestSize A: W2.00 x H2.00Code: GES82CAvailability: Upon request

Option A:Price: €Upon requestSize A: W1.00 x H1.00Code: GES82AAvailability: Upon request

Option B: Price: Upon requestSize A: W2.00 x H1.00Code: GES82BAvailability: Upon request

promotional opportunitiescatalogue 2016 · company logo. branding: two sides with company logo...

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