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Promotional items for all occasions

Selecting a wide range of promotional products for various occasions is a good idea to

be followed. The promotional items that you distribute during a tradeshow or exhibition

need not be the same and it’s good to have different products for different occasions.

Promotional products that are to be offered to business associates will be different

again from the items you want to give to your employees. With so much variety

available, it's not too difficult to choose a good variety of items, so that you've got

appropriate items for any occasion.

Employee Promotional Items: When selecting promotional items for your

employees it is important to remember that those items should be of regularly used

products like desk top items such as calendars, mouse mats, pens, a personal

organizer, paper products and perhaps a promotional coffee mug. This will make

them feel comfortable and will enable them to get more involved with the team.

This works best for the employees who joined the company recently. Also imprinted

promotional products will make them feel inspired in their work. If you want to

recognize an employee’s effort giving him a souvenir will definitely make an

unforgettable impact and this will reinforce his/her morale and they will remain

faithful to you.

Business Items What works for the employees will not work for your clients and

potential prospects. In case of business gifts it is always advisable to add a bit of

personal flavor to your offerings as this will make your customers feel more

connected with you. Wrapped in attractive packaging a personalized gift will break

the ice for your future business and this will enhance your brand recall.

Trade Shows and Exhibitions When it comes to trade shows and exhibitions the

main objective of your campaign is to get noticed in the show and draw attention to

your booth. In order to achieve this you can some "bait" items to attract attention

to your exhibition booth like large or colorful, with moving parts or items that can

be easily noticed. It is also important to understand your industry make offers of

custom promotional items accordingly so that your visitors or customers can easily

identify you line of business without much difficulty.

Purchase Incentives Another break through idea is “purchase incentives”. With

these promotional items you try to maximize your sales. For example, you may

offer free items with orders worth over a certain amount, or you may want to create

a purchase incentive program that offers a free gift after a certain number of

purchases. It’s always good to have a variety of purchase incentive items of

different values, so that you can accommodate all types of target audience. You

can offer a free gift for buying $ 50.00 item from the stock. You also can even offer

a more expensive gift (only if your budget permits) such as an attractive

promotional mug or mouse mat. There is no limit to the types of items you can

offer here, and you can even allow your customers to choose their own item--for

example, give them the choice between a mug or mouse mat for their free gift.

Special Events Items for special occasions--such as a gift for a client who has been

dealing with you since long and who was there with you all through your thick and thin,

or may your employee who celebrates a personal occasion or even if your client is

observing a special day at heir office can be a good occasion when you can show your

acknowledgement and your appreciation by gifting a surprise promotional item which

will be more valued by your customers or by your co-workers.

Thanks to promotional products, visibility doesn't have to cost much. Building

awareness for your brand is probably easiest, not to mention cheapest, with

promotional products. Not only do these cost less than regular print or multimedia

advertising, they also offer long-term exposure.

Among all other promotional products wearable items are the most popular promotional

products because they're useful and can be used for longer and over and over again.

Also writing instruments including notepads are great promotional products to distribute

at a very low coat. These custom promotional items like pens, notepads and sticky

notes are used widely used by all so the visibility of these items is more. When building

rapport with employees, think of giving away promotional health-care products such as

pill cases, pedometers, stress relievers, or medical diaries. These types of promotional

items can be customized and the best part of it this way you can show how much you

really care about the well being of your co-workers.

Whatever be the type of promotional item you select for gifting the basic objective is to

connect your brand with your target audience, market visibility and brand promotion.

With the ever burgeoning cost in traditional marketing, endorsing through promotional

items will have better brand presence with a far lower cost.

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