PROMOTIONAL CAMPAIGNChin Wah Lai

RESEARCH CAMPAIGN

What is Promotion?-the sale or advertising of a product Why do Companies Need Promotion?- to increase sales and increase awareness of a

product Why do consumers need promotion?-to let consumers know about the type of

products that exist

DIFFERENT METHODS OF ADVERTISING

Flyers

Direct mail

Internet

Advertisement in newspapers and magazines

Advertisements on the television and radio

Billboards/Posters

APPROPRIATE METHODS OF PROMOTION SUITABLE FOR ETI

Animated internet banners- ETI has their own website from which customers can order LED light bulbs

Posters/Billboards

Redesigned more eye-catching logo

Flyers

EXAMPLES OF EXISTING BILLBOARDS AND POSTERS

Notes:-All posters/billboards have large pictures taking up at least 1/3 of the page-All of them have few words that are in a large font-Some use red backgrounds to make it stand out more -logos are small

EXAMPLES OF EXISTING INTERNET BANNERS

Notes:-there are more words than posters, but not by much-logos are proportionally larger than posters-lots of pictures are used

EXAMPLES OF EXISTING LOGOS

Notes:-these logos use few colors-some use simple images-use letters representing the name of the company