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  • TREN/06/FP6TR/S07.55976/019851

    Promoting Innovative Intermodal Freight Transport

    Co-ordination Action

    Priority 1.6.2 Sustainable Surface Transport

    WP 5 / D5.3: Strategy and Recommendations

    Due Date of deliverable: February 2009

    Actual submission date: March 20th 2009 cor1

    Start date of the project: March 2006 Duration: 36 months

    Main Authors: Antti Permala, Jarkko Lehtinen, Jenni Eckhardt VTT

    Project co-funded by the European Commission within the Sixth Framework Programme (2002-2006)

    Dissemination level

    PU Public X

    PP Restricted to other programme participants (including the Commission Services)

    RE Restricted to a group specified by the consortium (including the Commission Services)

    CO Confidential, only for members of the consortium (including the Commission Services)

  • AbstractPROMIT is the European Coordination Action (CA) for intermodal freight transport initi-ating, facilitating and supporting the coordination and cooperation of national and Euro-pean initiatives, projects, promotion centres, technology providers, research institutes anduser groups related to this complex transport mode. WP5, intermodal strategies and rec-ommendations aims to develop a vision to stimulate the attractiveness, efficiency and qual-ity of intermodal transport. In this context, a strategy is a long-term plan of action designedto achieve a particular goal.

    Intermodality is of fundamental importance for developing competitive alternatives to roadtransport. As roads are being increasingly overloaded, intermodal transport can offer reli-able, cost-effective delivery in an environmentally conscious manner. Developing freighttransport logistics is primarily a business-related activity and a task for industry. Neverthe-less, the authorities have a clear role to play in creating the appropriate framework condi-tions and keeping logistics on the political agenda.

    Main objectives of this WP are to describe and provide a comprehensive inventory of in-termodal strategies on European level and to assess market developments in terms of theirstrategic relevance from an industrial and policy point of view.

    64 PROMIT Best Practice cases are described shortly. Rail operations cover some new in-termodal connections and several types of development of existing services, based onblock and shuttle trains. Information platforms base on quite different approaches, e.g. re-gional, mode such as rail or port based solutions. Some platforms serve both stakeholdersin intermodal business as well as authorities. Some have more informative nature. Termi-nal cases cover actions directed to operations efficiency, in many cases based on softwaredevelopment and handling technology development. Tracking cases include satellite posi-tioning of equipment and track and trace services in intermodal rail transport.

    14 business cases were analysed in detail from strategy point of view: Cargo Domino,Stora Enso base port system / Netts, Rail4Chem, Distrivaart, D2D, GITS, HUPAC, CORY,VOLVO, Reorient, Interface. Viking train, Eurewa and Terminal management InterportoBologna.

    Intermodal transport service consists of a network of different companies, and not all ofthem can be the actual leader of the network. Strategic leadership of intermodal servicewere analysed with three different types of cases Volvo, Hupac and Kuehne+Nagel. Thesecompanies are leaders of the service but they have a quite different position in the intermo-dal service network. Volvo is an industrial end customer, HUPAC a railway operator andKuehne + Nagel a 3 PL logistics service provider.

    Consolidated recommendations cover business models, ICT, services and policy.

  • 4

    Contents

    Abstract............................................................................................................................ 3

    1 INTRODUCTION....................................................................................................... 7

    1.1 PROMIT objectives ............................................................................................. 7

    1.2 PROMIT WP5 objectives .................................................................................... 8

    1.3 Authors................................................................................................................ 9

    2 APPROACH.............................................................................................................. 10

    2.1 Workshop and conference input ......................................................................... 10

    2.2 Definition of target intermodal freight transport .............................................. 12

    2.3 Logistics ............................................................................................................ 12

    2.4 Framework for analysis of strategies .................................................................. 132.4.1 Business strategy.................................................................................... 142.4.2 Policy strategy........................................................................................ 15

    2.5 Criteria for recommendations............................................................................. 16

    3 MARKET STRATEGIES ANALYSIS .................................................................... 17

    3.1 Case studies ....................................................................................................... 173.1.1 Introduction............................................................................................ 17

    3.2 In-depth cases .................................................................................................... 183.2.1 Cargo Domino ........................................................................................ 183.2.2 Stora Enso Baseport System ................................................................... 193.2.3 Rail4Chem ............................................................................................. 233.2.4 Distrivaart, multimodal distribution network for pallets .......................... 243.2.5 D2D ....................................................................................................... 263.2.6 GIFTS .................................................................................................... 283.2.7 CORY .................................................................................................... 293.2.8 REORIENT............................................................................................ 303.2.9 INTERFACE.......................................................................................... 323.2.10 VIKING TRAIN .................................................................................... 343.2.11 EUREWA .............................................................................................. 353.2.12 TERMINAL MANAGEMENT AT INTERPORTO, BOLOGNA........... 37

    3.3 Strategic business model analysis....................................................................... 393.3.1 Business models ..................................................................................... 393.3.2 Topology for rail freight business models ............................................... 403.3.3 Evaluation of models .............................................................................. 42

    3.4 Hupac Ltd.......................................................................................................... 433.4.1 Client base.............................................................................................. 463.4.2 Equipment .............................................................................................. 463.4.3 The product ............................................................................................ 46

  • 5

    3.4.4 The service .............................................................................................473.4.5 The brand................................................................................................473.4.6 IT- support ..............................................................................................473.4.7 Domination of the chain..........................................................................483.4.8 Conclusions ............................................................................................483.4.9 The privileges of the leader .....................................................................493.4.10 The evolution of the Hupac business model ............................................493.4.11 Who is the leader of the chain? ...............................................................50

    3.5 Case Volvo Logistics, Train "8" .........................................................................503.5.1 Volvo Group...........................................................................................503.5.2 Volvo Logistics.......................................................................................513.5.3 Client base ..............................................................................................533.5.4 Equipment ..............................................................................................533.5.5 The product.............................................................................................533.5.6 The service .............................................................................................543.5.7 The brand................................................................................................553.5.8 IT- support ..............................................................................................563.5.9 Domination of the chain.......................

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