promoting innovation using inventive problem solving technique

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Promoting Innovation with Inventive Problem Solving Techniques Prof Dr Nooh Abu Bakar MOT, MJIIT, UTM ICIM 2015 - Wuhan iNnovAtiOn MOT, MJIIT, UTM

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Promoting Innovation with

Inventive Problem Solving

Techniques

Prof Dr Nooh Abu Bakar

MOT, MJIIT, UTM

ICIM 2015 - Wuhan

iNnovAtiOn MOT, MJIIT, UTM

iNnovAtiOn MOT, MJIIT, UTM

A brief History

§  The Structure of Scientific Revolutions - Thomas S. Kuhn

§  The concept of Business of Paradigms – Joel Barker

§  End of 90’s Disruptive Innovation – Clayton Christiansen

§  The consequences of not paying attention to disruptive threats. Case in point: §  Digital photography versus film – emulsion based photography. §  The transistor radio versus analog radios. §  Pocket calculators versus desktop calculators. §  Liquid Crystal display LCD televisions versus Cathode Ray Tube (CRT)

televisions. §  Mini mills versus integrated steel mills. §  Smart Phones versus analog wired phones.

§  Customers buy products and services because they have a specific job that the product will do for them.

§  In 2005, Outcome Driven Innovation (ODI) process – Tony Ulwick – incorporates the Innovation Algorithm, plotted on the Customer- Centered Innovation Map

iNnovAtiOn MOT, MJIIT, UTM

The development and rise of new products is accurately depicted by Life Cycle “S” curves – TRIZ tool

iNnovAtiOn MOT, MJIIT, UTM

Different zones of evolution exist on an S-curve – TRIZ tool

iNnovAtiOn MOT, MJIIT, UTM

thought of a disruptive technology wiping out the gains is not on any bodies radar careen

§  This phenomenon has occurred countless times with massive loss of market share, jobs and in some instances bankruptcy.

§  “History has shown that no company should take its position for granted. Every S-curve gets replaced at some point in time. In fact, the only guarantee for success is to re-invent the business to keep relevant within an ever changing market. If you don’t, someone else will.” – Derek Bennington and Dr. Phil Samuel.

§ One of the Laws of Systems Evolution (TRIZ tool) is the Transition from a Mono System (single entity) into a Bi-System (combined mono systems). This is evident in the transition from single software applications into software suites, single function printers into all-in-one devices, flip phones with call and receive functions only to smart phones with thousands of applications.

iNnovAtiOn MOT, MJIIT, UTM

Avoiding the S Curve Crash – a powerful innovation tools, is the Nine Windows – TRIZ tool

iNnovAtiOn MOT, MJIIT, UTM

TRIZ is known as problem solving and idea generation tools that focus to resolve contradiction between specific parameters and breaks away from trade-off approach (Bakar and Rahim, 2014). This provides new opportunity to improve design performance using non-trade-off tools and techniques such as TRIZ.

iNnovAtiOn MOT, MJIIT, UTM

Effectiveness of TRIZ – as an inventive problem solving technique

iNnovAtiOn MOT, MJIIT, UTM

Organizational capability - structured innovation is the next frontier for development

and systemization

iNnovAtiOn MOT, MJIIT, UTM

Toyota production system (TPS) has seen various studies that use TRIZ methodology in product and process development (Ikovenko and Bradley, 2004; Bhusan, 2007; Bhusan, 2014)

iNnovAtiOn MOT, MJIIT, UTM

BMW’s NPD evolved by taking in ‘Open innovation’ as a part product development using TRIZ methodology (Hüsig and Kohn, 2011). TRIZ has becomes a part of BMW’s ‘Systematic Innovation Tools’ as key driver in developing sustainable product design and business development (Moeller, 2013).

iNnovAtiOn MOT, MJIIT, UTM

There are TRIZ team at every company of SAMSUNG group

2010-2012 © Target Invention. Idea Protecting Technology

There are TRIZ team at every company of SAMSUNG group

TRIZ at SAMSUNG

iNnovAtiOn MOT, MJIIT, UTM

Innovative case applications in Proton

§  case study 1, the stamping of sheet metal - improvement of panel side outer component cost by solving ‘engineering contradiction’ and ‘inventive principles’

§  case study 2, the side view mirror - forecast future product complexity and strategies - achieve cost reduction and increase product innovation

§  case study 3, engine deactivation system - cost reduction through patent design using ‘patent circumvention’ strategy -using competitive patent existed and utilised existing resources to reduce the development cost and also component cost

§  case study 4, new wiper bracket - provides new methodology to improve weight of through ‘engineering contradiction’ and ‘inventive principles’

iNnovAtiOn MOT, MJIIT, UTM

‘S-curve’ trend analysis for side view mirror system – case application 2 in Proton

iNnovAtiOn MOT, MJIIT, UTM

TRIZ tools for DTC-TRIZ patent development and forecasting strategy – case application in Proton

iNnovAtiOn MOT, MJIIT, UTM

Integration of TRIZ in Design Framework – case application in Proton

iNnovAtiOn MOT, MJIIT, UTM

[email protected] / [email protected]

PROF DR NOOH ABU BAKAR Management of Technology Department,

Malaysia Japan International Institute of Technology, Universiti Teknologi Malaysia,

54100 Kuala Lumpur. Tel: +603-2615 4399 / Fax: +603-2615 4911 / Mobile: +6012-220 5539

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