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Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator [email protected]

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Page 1: Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator Catherine.goodridge@sandwell-pct.nhs.uk

Promoting Healthier Food Choices in the

West Midlands

Catherine GoodridgeRegional School Food and Health

Co-ordinator

[email protected]

Page 2: Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator Catherine.goodridge@sandwell-pct.nhs.uk
Page 3: Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator Catherine.goodridge@sandwell-pct.nhs.uk

Some positive changes In the UK, total energy intake fell by approximately 20% between

1974 and 2004 5 A Day consumption increased between 2001 and 2005

22% to 26% for men 25% to 30% for women 10% to 17% for boys 13% to 17% for girls

Adults eat on average 3.7 portions of fruit and vegetables each day

Children now eat on average 3.1 portions of fruit and vegetables each day compared to an average of 2 portions in 2001

Page 4: Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator Catherine.goodridge@sandwell-pct.nhs.uk

Is eating healthily considered tobe important?

Percentage of People Who Consider Healthy Eatingto be a Major Concern

05

1015202530

Government Office Region

Per

cen

tag

e

Healthy eating was seen to be relatively more of a concern in London (27%), the East Midlands (27%) and the West Midlands (26%) (The Information Centre)

Page 5: Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator Catherine.goodridge@sandwell-pct.nhs.uk

These days its not that important that families sit down together for meals

52% of West Midlands’ respondents disagreed.

65% of women an 51% of men strongly disagreed with this statement.

39% of 16-25 years olds disagreed.

59% of white respondents disagreed.

47% of non-white respondents disagreed.

There was a gradient of disagreement across the social groups (AB 67%, C1,C2 58%, DE 51%).

Source: FSA Consumer Attitudes to Food Standards (February 2007)

Page 6: Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator Catherine.goodridge@sandwell-pct.nhs.uk

Can you identify changes children and young people are making to food choices across the school day? A lot of children are bringing in healthy

snacks, and children are choosing fruit as part of their breakfast

at the club

Big increase in school lunch uptake since school employed its own chef and ran canteen along healthy food guidelines

A bigger uptake of school dinners - lots of work on

these since September, new

menus, veg/salad options etc

Better choices and better

food in lunchboxes

Children appear to have healthier lunchboxes containing more fruit

items. School cooked lunches allow more choice for healthier

options.

Children are aware of healthy choices they can make - but don't always

make them!

Pupils having school cooked meals

dropped by about a third in 2005. To date numbers have gone up and exceeded by about 50 what they

were pre new school food guidelines

Children are becoming more

willing to try new foods

Page 7: Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator Catherine.goodridge@sandwell-pct.nhs.uk

What are we doing?

Research and Evaluation Training and Support Networking and Communication Regional Co-ordination

Regional Food Policy Group Regional Food and Health Action Plan

Regional Food in Schools Action Group School Food Ambassador Network

Page 8: Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator Catherine.goodridge@sandwell-pct.nhs.uk

How many changes to school food,

programmes and initiatives can you

name from the last 5 years?

Page 9: Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator Catherine.goodridge@sandwell-pct.nhs.uk
Page 10: Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator Catherine.goodridge@sandwell-pct.nhs.uk

Catering

Turning the Tables: Transforming School Food

Increase uptake of school meals

4% by March 2008; 10% by September

2009

PSA indicator 2 Percentage of

children who have a school lunch

National Indicator Number 52

Take up of school lunches

Education

Every Child Matters

Education and Achievement

Be healthy

Stay safe

Enjoy and achieve

Make a positive contribution

Achieve economic well-being

100% of schools to be on the healthy schools

scheme by 2009

Food and Public Health

Choosing Health: Choosing a Better

Diet

Childhood Obesity

PSA Indicator 3 Ambition by 2020 to

reduce the proportion of overweight and obese children to

2000 levels

Page 11: Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator Catherine.goodridge@sandwell-pct.nhs.uk

School Food Ambassadors

60 Regional Ambassadors Enables effective communication within the

region Supports sharing of good practice Ensures joined up working Helps us to replicate good work across the

region

Page 12: Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator Catherine.goodridge@sandwell-pct.nhs.uk

National Obesity / Programme BoardDH / DFES / DCMS / DEFRA

Food in Schools Organisational StructureWest Midlands

Regional Crsoss Government PSA Group to reduce Obesity

Regional Food In Schools Action Group

Strategic Health Authority

Physical Activity Network WM

Advantage West Midlands

Food Standards Agency

School Food Trust

Sustainable Schools Group

Regional Food Policy Group

Regional Healthy Schools Network

Local Authority Catering Association

Public Procurement Network

Food Partnership Network

Year of Food & Farming Steering group

Food for Life Partnership

West Midlands Ambassador

Network

Birmingham Coventry Dudley Hereford Sandwell Shropshire Solihull Staffordshire Stoke On Trent Telford & Wrekin

Walsall Warwickshire

National Agencies

Regional Groups

L A Groups

Legend

Wolves Worc’s

Page 13: Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator Catherine.goodridge@sandwell-pct.nhs.uk

Food in Schools Survey 2007The proportion of schools with whole school food policies

has more than doubled - 73% (2007):30% (2005)

Primary Schools with a Whole School Food Policy

0102030405060708090

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2007 2005

Page 14: Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator Catherine.goodridge@sandwell-pct.nhs.uk

Targeted Interventions

Mind, Exercise, Nutrition, Do it! – MEND Offered to all 17 West Midlands PCT’s 13 PCT’s will be running 20 programmes in

2008/9 in addition to other targeted interventions

Action research project

Page 15: Promoting Healthier Food Choices in the West Midlands Catherine Goodridge Regional School Food and Health Co-ordinator Catherine.goodridge@sandwell-pct.nhs.uk

Other activity

Healthy Packed Lunch Workshops Early Years Training School Meal Uptake Whole School Food Policy Research Leisure Centre Food and Drink Survey Social Marketing 5 A DAY