promoting adult library programming
DESCRIPTION
Promotional tips for effective promotion of adult programming for public libTRANSCRIPT
General Marketing
• Medium• Tone• Continuity• Cost/ROI
Medium
Posters
In-House Around Town
Billboards
Postcards
Front & Back
Newspaper
Stories, not ads
Radio
Drive-time, Morning Shows,Talk Radio
Television
News Stories& Interviews
Images & Text
Tone
Humorous
Make them laugh
Emotional
Pull their heartstrings
Relevant
Message matches event
Push Limits
Respect their senseof humor
The Line
Don’t go too far!
Continuity
Overarching Theme
eCards WORDS
Across Mediums
Poster Facebook
Across Programs
Concerts Genealogy
Branding
Logo goeson everything
Everything?Everything!
Cost/ROI
Mediums
Posters/PostcardsNewspaper (stories)
~$0.25 each$8000/yr.Billboards (demographically dependent)
TV (news/interviews)
Radio (morning shows/interviews)
Creativity
Most ValuableInvestment
Collaboration
Joe Box
Valerie Carroll
Brandi Hodges
Melloney Dunlap Ben Bizzle
CreativeTeam
Adult Programming
Audience
These are differentpeople
Memorable
R.S.V.P
Informative
Creative delivery
Facebook tips
Entertain
Be theGeorge Takei
of your community
Engage
Postcompelling
content
Advertise
Meet $10
Follow
Learn from others
www.facebook.com/ccjpl
Conclusion
Change
We’re trying to transform animage, not reinforce one.
Quality Programming
Sell the sizzle, not the steak.
But deliver a damn good steak!
Contact
Ben Bizzle@benbizzle
Library@ccjpl
www.libraryinjonesboro.comwww.facebook.com/ccjpl
www.youtube.com/publiclibrary1