Design by: Meghna Student Project. General Assembly UXDI Winter 2013REEL

MY VIDEO LIBRARY

one stop shop lack of diversity

weird stuff “your” library

About the Product: Reel is a mobile app that indexes your available movies from multiple sources and allows you to search for and purchase them in one easy library. Reel allows you to send the video to your computer/device, so it’s ready to watch. ""About the Project:

Reel is a new start-up based in the Bay Area. Reel is looking to create a unified movie watching experience for the consumer across their multiple libraries.The team was given the constraint of focusing on the iphone and web as their primary method of delivery. "

REELMY VIDEO LIBRARY

ABOUT REEL

home screen product detail screen purchasepreview the app: Reel: My Video Library

REELMY VIDEO LIBRARY

SAMPLE SCREENS

CASE STUDY

Methods:"• close user interview"• walk-through"• calendar-viewing"

"We conducted a close user-interview, focusing on their purchasing experiences. We asked them to walk us through their day and looked for moments where we felt an appropriate use of technology could improve their experience. !""Findings: While technologically savvy, the user valued privacy and control. !One area in which the user did use online shopping was films. However, the user was forced to search across his multiple resources to discover if a particular movie was available to him. !"Opportunities Identified: "We identified an inefficient fragmented experience. There was a need for a way to unite multiple resources into one searchable index.""

REELMY VIDEO LIBRARY

DESIGN RESEARCH

ITERATION 1

Method: We tested four users with a paper prototype in a participatory design session. We had the users run through the prototypes with minimal intervention to identify areas of discomfort.

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REELMY VIDEO LIBRARY

DESIGN ITERATION

SAMPLE

Method: "The team created a prototype using POP that simulated the flow of the app"AWARENESS Awareness of the product""SET UP AND FIRST RUN"First time experience - setting up an account

CORE PRODUCT EXPERIENCE"Browsing genres"Selecting movie""

REELMY VIDEO LIBRARY

DESIGN ITERATION

REELMY VIDEO LIBRARY

DESIGN TAKE-AWAYS

beware “magic” steps remember mobile

be obvious it’s the minimal viable product

design solutions /= human solutions

THANK YOU MEGHNA DHOLAKIA meg.dholakia@gmail.com