project with 17d in graphics

MONOONE

ONLYSOLE

THE

PROJECT

designing innovations. innovating designs.

* acknowledgementI would like to extend my gratitude to the college and my mentor Lavina Bhasker for this wonderful opportunity to be able to document a unique experience of learning the tactics and fine skills of the industry as a graphic design intern.Also I am extremely thankful to all the lovely people at 17dnorth

who gave me a space not only in their office but also their cars, teaching me so many things about graphic design and branding. My mentor and boss at 17dnorth, Mr. P Sandeep Dev for

his constant time and belief in my work and also the advice for it is through his constant pushing through and experience that I write this.Also, Pranati Khanna for not only being an amazing friend

but also a teacher and fulfilling my wish to learn making digital illustrations.

Anmol Loonia

certificate*

This is to certify that the Industry Internship titled “The Onle Project” is a record of work done by the student, Anmol Loonia - 061075500006 as a Regular student for the degree of B.Des Fashion Communication during the period of June 2013 to July 2013, which represents as independent work of her design internship at 17dnorth and does not form the base for any previous work.

PLACE: Bangalore

DATE :

Under the Guidance

Mrs. Lavina Bhaskar Assistant Professor

Department Of Fashion Communication National Institute of Fashion Technology

Bangalore - 560102.

------------------------ ------------------------ ------------------------ (External Jury Member) (External Jury Member) (External Jury Member)

------------------------ (External Jury Member)

joiningletter *

Plot No. 407, H.No. 45 | Road no.81, Filmnagar, Jubilee Hills | Hyderabad 500 033 | Ph.no : +91 9703690999www.17dnorth.com | www.facebook.com/17dnorth | www.twitter.com/17dnorth

designing innovations . innovating designs

To,NIFT, Bengaluru,India

Subject - Internship joining letter

Dear Sir/Madam,

Ms. Anmol Loonia has been awarded an internship with our design studio, 17dnorth from 20th May 2013 to14th July 2013. She would be working with us as a design intern and would work on live graphic design projects.

We request you to consider this as an appointment letter, and provide Anmol with the said period for her Internship with us.

Mr. P Sandeep Dev, Creative Head 17dnorth, would be her Mentor for the said duration.

Thanking You,

Yours Sincerely,Sayalee SharangpaniDesign Head,17dnorth

leavingletter *

leavingletter

tableofcontents*

17d

Who we are ?

About 17d

What we do ?

People at 17d

Organisation Structure

Process flow

Clients

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4

5

8

9

13

15

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tableofcontents

Project 01 - Chutneys

Project 02 -Oinck

Project 03 - Social Saturday

Project 04 -2020 Movie League

Project 05 - Colors

Project 06 - McHealthGrid

Project 07 - Svark

Project 08 -17dnorth

Project 09 - Icon design

Authorspeak

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4

5

8

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13

15

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25

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we are 17dnorth

design + strategyfor the real world

design + strategyfor the real world

we are 17dnorth

innovation seeds brands

brands build loyalty

loyalty sustains business

start with design . start with innovation.

who we are *around us , inform and accustom ourselves and then make choices to provide you with end to end design solutions. At 17d, we put in all our heart and soul to make our communications real. A brainchild of 2 designers, 17dnorth offers simple, engaging, inspiring and relevant designs to suit the environment and the user with a blend of Research,Design, Innovation,it is right place to achieve design and business goals with some enthusiasm and passion!

17dnorth started as an ambitious idea . The idea grew up to become big and strived to build a dream of intelligent design in Hyderabad. Today 17dnorth is a storehouse of talented eclectic minds in various skill set putting in both our brains and our heart to provide all their enthusiasm and design solutions to each project that comes our way.

Our works span various industries like branding, User, UX, Product design.We experience the world

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about17d *With core capabilities of designers from different fields of interest, 17dnorth offers a complete Design window and helps to identify potential, explore new avenues and build strategies leading to results.At 17dnorth more focus is on User Experience Design by research based Innovation, Design Thinking,Strategy + Implementation and arriving at tangible solutions by meeting User expectations and organizations bottom line.

At 17dnorth, we live and breathe design. Our sweet spot is a balance between bottomline-raising logic, endearing details and a consistent voice across touchpoints. We bring both our brains and hearts to work, making sure our solutions not only fit, but also create deeper lasting engagements. We look out for brands as well as their customers. With our love for craftsmanship and care, we like to create art that addresses the soul through small joys, surprise, optimism and sensory delight.

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new times new projects

new people new processes

new ways to make communication real

what we do *

strategy

Strategy comes first, so if you’re looking for innovating,communicating and adding value to an existing or new product, consider the right incubator and making the most of it.

design

Design is like life to us. We broaden your scope of what design can contribute to the world - making your design not just more intoned with the users but also for your goals, hopes and dreams.

experience

At 17d, we find ways to make our communication real. We provide the client and end user, information through multiple touchpoints ,digital systems, environments and strategies.

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sandeepdev *

sayaleesharangpani *

THE MINDS BEHIND THE IDEA

The Rockstar as he is called, Sandeep is the co-founder and the face of 17dnorth.

A UX designer, Sandeep can churn ideas and concepts in minutes and can slice you to pieces if the alignments are not right. A big foodie, typography lover and the master of bad one liners. He has an awesome sense of colour and type, and can practically do anything except write a blog.

The Buddha at office, Sayalee is the driving force behind 17dnorth and also the co-founder.

With an eye for observation, she pays attention to details and is fondly called the “quality control manager” at work. Loves food, all things colourful and is “when-her-ear plugs-are-on” singer. She brings a bundle of creative ideas, excellent copy and stories of “how-pune-people” are awesome.

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sandeepdev

They say that behind every successful man there is a woman.

Here, the woman sits right beside him.17dnorth was incepted by a husband-wife duo from NID (National Institute of Design). While Sandeep is a maverick in creating user centric design and has a passion for creating brand positioning for start-ups, Sayalee is into industrial design and loves creating unique furniture. When the couple is not experimenting with designs, they are seen experimenting with cuisines with the team after work

The 17d design house in Jubilee Hills is where it all sstarts. Right from brainstorming , deliverance to UNO.

THE MINDS AT work

pranatikhanna shikhasingh aniruddhachatterjee sandeepdev

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THE MINDS AT work

A normal day at 17d consists of loads of doodling,greentea,nutella,apple product boasting and Nutella in between work. We at 17d design solutions in the way that suits us the most - chilling.

organisationstructure*

Client ServicesMarketing

Operations Head

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organisationstructure

Director

Design Head

Communication

Client ServicesAccounts

Illustrator/2D Visualiser

Snr Graphic Designer

Graphic Designer

UI Designer

Trainee/Intern

Marketing

Operations Head

The organisation structure is a very simple structure which is only divided into two branches as namely operations and design head and all the other people directly reporting to them.

a banalyse build create

We believe in listening. Your business, your

values,goals and objectives – all at our concern. We believe that every product is

but a representation of the brand and brand a personification of the

person behind it.

We go the root, understand and explore the plethora of possibilities that we can build around your

objectives,goals,product and target market considering the

psychology and demographics making our effort to

understand the end user as much as we understand you.

processflow

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b c dbuild create deliver

We live and breathe design at 17dnorth, so much as to create a sweet balance between – effectiveness, simplicity and details – so

endearing that they leave an impact.Our designs are based on well planned insights and familiarity to the end users.

We do what what we say – we deliver. We put in all our effort to translate your

objectives and our ideas into products,print,web,campaigns and brand collaterals.We make communication come to life at

17dnorth.+

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ourclients

17

internshipproject*

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01

logo redesign | brand identity

ChutneysTo design a new and modern identity for the

famous chain of South Indian restaurants and coffee joints in Hyderabad keeping in mind its ethnicity and palate.

previous logo

proposedidea

Basic wireframe on which the logo is developed

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logo redesign | brand identity

proposedidea

ideaprocesses|

different options given

Variations explored:

COLOR PALETTE

The initial idea proposed for the typeface to be used to make the logo is modified further to make a basic design that looks like as shown below.

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ideaprocesses|

variations explored:

COLOR PALETTE

The initial idea proposed for the typeface to be used to make the logo

is modified further to make a basic design that looks like as shown with

a variation in colour as well depicting the green colour of the coconut leaf.

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ideaprocesses|

theoinckproject*

theoinckproject

02

illustration| graphic design

Oinck!A line of funky new t shirts with graphics sarcastic and funny both at the same time, thus making it easily wearable for both the sexes.Its the new Oinck thing in town!

I worked on a lot of t shiirt designs, ideas and illustrations on paper before we actually put it down digitally.Since this is a new brand , a marketing strategy was also developed as to how to make it more accessible and visible to the youth, which is the target market here.

SUPERHEROESA superhero tee always works no matter what. Thus

the idea of developing this graphic was to develop not only a smart and funny superhero t shirt but also

a smart and pun-ny superhero t shirt.

HOUSE OF STARK HOUSE OF STARK

EXPLORATIONS :

HOUSE OF STARK

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ideaprocesses|

FOOD AND DRINK

EXPLORATIONS:

WORLD PIECE WORLD PIECE

To develop pun intended and nice t shirts on a theme inspired by food and drink. After all everyone loves

and lives for a slice of pizza, a mug of beer and a glass of wine.

ONELINERS

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ideaprocesses|

FOOD AND DRINK

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ideaprocesses|

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ideaprocesses|

OINCK!

ideaprocesses|

T SHIRT VARIATIONS :

Size of artwork (in inches) :

oinckfacts

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ideaprocesses|

Size of artwork (in inches) :

marketingprocesses|

oinckfactsThe Oinck campaign spread over the internet and around the city was designed in a fol-lowing few steps :

Whats your Oinck ? A video being made asking people to put their best Oinck moment and create a fun visibilty method for the brand.

Oinckfacts I designed the Oinck facts on the basis of the age old 8facts concept of giving people trivia over pigs - random trivis about their food, hygiene or just an Oinck.

OinckfaceRun a contest on facebook asking people to put up their best Oinckface losing all inhibi-tions and walking home with aan Oinck goodie bag.

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03 SocialSaturdayTo design a logo for a venture called Social Saturday which a weekend to weekend corporate social responsibility event held by Sloyd Ventures for the needy and the underprivileged.

At Sloyd, last working Saturday of every quarter is very special to all of us. One of Sloyd’s important objec-tives is to share the company’s well-being with the rest of the society; its mission is to fulfill not only its own dreams, but also the dreams of the neighbors who are less privileged to do so on their own.Social saturday is the face for em-ployees and sloyd communityto make them involve in these pro-grams.In a nutshell is a channel for corporate social responsibility of Sloyd.Thus working on the brand logo and look for the same.

logo design | brand identity

LOGO PROCESS

The concept here taken to design the logo of So-cial Saturday is two S intertangling within each other to form a weave structure which indicates astrong bond to last.

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logo design | brand identity ideaprocesses|

EXPLORATIONS:

ideaprocesses|

FINAL OUTCOME :

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04 2020 MovieLeagueTo design a logo for a movie festival which will run 20 movies - one - every Sunday giving the partici-pants get a chance to watch the movie free if they win. This content is called the 2020 Movie League


LOGO PROCESS

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FINAL OUTCOME :

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yearsyears

Facebook cover photo designed for the Ynew 20 20 Movie league event. Also a badge designed for the same on the event of 100 years of Indian cinema

facebookcover|

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Badge designed for the 2020 movie league under the same that is used as a dual purpose log oand a batch for the time

the festival runs.

2020 MovieLeague40

05

media pitch| graphic design

Colors.To learn how to conduct a pitch and develop an area of interest for the client to get rebranding done. A pitch is very important for any client. Here it is important to understand the dynamics of this brand and hence conduct a pitch for the same to get the project in hand.

A pitch is a planned presentation of a product or service designed to initiate and close a sale of the same product or service. A pitch is essentially designed to be ei-ther an introduction of a product or service to an audience who knows nothing about it, or a de-scriptive expansion of a product or service that an audience has already expressed interest in.

what is a pitch? colors as a brand.A pitch is a planned presentation of a product or service designed to initiate and close a sale of the same product or service. A pitch is essentially designed to be ei-ther an introduction of a product or service to an audience who knows nothing about it, or a de-scriptive expansion of a product or service that an audience has already expressed interest in.

Comfort and quality with fashion

Unbelievable prices aiming at the common man

Wide variety of clothing from formals to casuals

Competitors -

Brands like –

Scullers OptionsNetplayUrbanaRuggers John MillerDenizen etc.

brandresearch.

At retail stores like - Brand FactoryReliance TrendsCentralShoppers Stop

Target market - Middle class income group. 18 – 40 years of age

Spending capacity is limited Crowd looking for affordable fashion at low prices

Bargain plus brand shopping

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colors as a brand.

thebuyer.

‘We shop one time in a year. We shop for the whole year together. Low prices and good quality

is all we want.’

‘I’m getting a brand and a price which is a steal.Why not? ‘

‘Buying at a bargain for daily wear is okay. Cheap and good quality.’

‘I’m a student, I cant afford anything than this.I’m getting three t shirts for 799, whch is very good.

“

“

The common man

The guy who just started earning

Call center professionals

Students

Comfort comes before fashionAffordability comes before fashion

The buyer is the -

Thus conducted a buyer and competitor study for the apparel brand which is for a more middle income group by visiting comppetitive brands and outlets like Chermas , Reliance Mart and Brand Factory that sell bargain shopping.With the collected data and the information of how the buyer is the moodboards and color palettes for the brand are also suggested with two variations as shown further.


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storyboard.

quality COMFORT

affordabilityaffordability

quality

COLORS APPAREL: STORY BOARD STORY BOARD

COLOR PALETTE 1

COLOR PALETTE 2

OPTION 1

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storyboard.

COMPETITORS:

LEADERS:

A lot of brands are into brand plus bargain shopping considering the market that even Colors caters to revolutionizing the whole concept of bargain shopping. Brands like

- Megamart-Denizen- Peter England-Reliance Trends-Cherma’s-Cottons by Century

Brand factory - that sell an array of brands bringing to the consumer fashion at affordable prices.

modern

trustworthystylish

STORY BOARD




TRUSTWORTHY AND MODERN ASPIRATION BOARD

ELEMENTSCONCEPTS

The dreams are

BIGGER

BETTER

The life -

STYLISH

The clothes are

It was conceived with a vision to deliver unmatched affordability, quality and choice of prod-ucts and services to the consumers. Colors Apparels caters to a larger consumer base since its inception.It has taken the uncharted path of reaching out to newer markets, smaller towns and offeringthe extreme value proposition to consumers

ASPIRATION BOARD


- Megamart-Denizen- Peter England-Reliance Trends

OPTION 1

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storyboard.

quality COMFORT

affordabilityaffordability

quality

COLORS APPAREL: STORY BOARD STORY BOARD

TRUSTWORTHY AND MODERN

COMPETITORS:

LEADERS:




modern

trustworthystylish

STORY BOARD




OPTION 245


storyboard.

OPTION 246

06 McHealthGridThe motive of this project is to design a logo for McHealthGrid as a brand that not only speaks of the name but is friendly enough for everyone to cater to.


McHealthGrid,as it sounds is a health and medicare brand that provides easy medication and health solutions to the common man. McHealthGrid is a solu-tion to everyday illnesses and is a prestigious health brand and upcoming chain of stores in Hy-derabad.McHealthGrid is looking for options that are not only very contemporary for a healthcare brand but also radiate a very warmm feeling or a feeling of ac-ceptance towards the brand.

LOGO PROCESS

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FINAL OUTCOME :

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OTHER EXPLORATIONS :

mchealthgrid mchealthgrid

BLACK AND WHITE:


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ideaprocesses|

BLACK AND WHITE: FINAL OUTCOME :


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07 Svark.Svark is a medicine vending machine concept for various ,edicines that could be used for daily purposes.The customer could use the machine with a simple interactive vending system when in need of it .


To design a logo for the medvend machine keeping in mind the dynamic nature of the interactive UI interface it works on. Also, a modern and health oriented concept that could look good on a vending machine.

LOGO PROCESS :

BLACK AND WHITE:

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BLACK AND WHITE:

FINAL OUTCOME :

svark

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OTHER EXPLORATIONS : BLACK AND WHITE:

FINAL OUTCOME :


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ideaprocesses|

BLACK AND WHITE:


FINAL OUTCOME :

OTHER EXPLORATIONS :

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08

content | web design

17dnorth!To start off with - working on the website and the layout of the new 17dnorth website - also work-ing on the content of the 17dnorth website that is yet to be launched.17dnorth provides end to end design solutions.The content is worked upon by me.

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content | web design finalcontent|

Innovation seeds brands

Brands build loyalty

And loyalty sustains profits

Start with design . Start with innovation

who are we ?17dnorth started as an ambitious idea . The idea grew up to become big and strived to build a dream of intelligent design in Hyderabad. Today 17dnorth is a storehouse of talented eclectic minds in various skill set putting in both our brains and our heart to provide all their enthusiasm and design solutions to each project that comes our way. Our works span various industries like branding, User, UX, Product design.We experience the world around us , inform and accustom ourselves and then make choices to provide you with end to end design solutions.

At 17d, we put in all our heart and soul to make our communications real.

We are 17dnorth.

what we do?

At 17dnorth, we live and breathe design. Our sweet spot is a balance between bottomline-raising logic, endearing details and a consistent voice across touchpoints. We bring both our brains and hearts to work, making sure our solu-tions not only fit, but also create deeper lasting engagements. We look out for brands as well as their customers. With our love for craftsmanship and care, we like to create art that addresses the soul through small joys, surprise, optimism and sensory delight.

ABCD

Analyze – We believe in listening. Your business, your values,goals and objectives – all at our concern. We believe that every product is but a representation of the brand and brand a personification of the person behind it.

Build- We go the root, understand and explore the plethora of possibilities that we can build around your objectives,goals,product and target market considering the psychology and demographics making our effort to un-derstand the end user as much as we understand you.

Create – We live and breathe design at 17dnorth, so much as to create a sweet balance between – effectiveness, simplicity and details – so endearing that they leave an impact.Our designs are based on well planned insights and familiarity to the end users.

Deliver – We do what what we say – we deliver. We put in all our effort to translate your objectives and our ideas into products,print,web,campaigns and brand collaterals.

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09

content | web design

IcondesignTo design monochrome frame of icons for the app made by a client Tesa for the various themes give such as agriculture/sales/tourism/wildlife/environmental/estate/healthcare/medicine and more.

$ $%$

$$

SALES AND FINANCE

TOURISM

HEALTHCARE

REAL ESTATE

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content | web design iconsfinal|

TOURISM

REAL ESTATE

AGRICULTURE AND NATURE

ENVIRONMENTAL

ENTERTAINMENT

COMMERCIAL

UTILITIES

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authorspeak *

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17d was not just an eight week long mandatory internship that I somehow pushed through it was an experience.It is funny when how I stepped out in the world for the first time I was stung by confidence in boosts and pieces, working for a week in th e design studio setup - failing - losing hope and false pride

and then coming back to reality and building your faith all over again in your work.Everyday at 17d came with a lot of fun snd it is beautiful how I’ve learnt to work while being happy.I’ve learned all that I’ve ever wanted to at 17d, being a core writer at heart and never really really attached to the graphic part, it was always my writing that overshadowed my work, there waks always concept ruling my design with most of it majorlyy failing on the deign aspect,8k weeks down at 17d, I’m older and oh yes , I can now confi-dently work on the end product I decide to have and successfully get it by the time I finish working on it; Another important thing , probably what I can call the most important here is how I’ve learned to work in deadlines - which I assume is not only good for an office atmosphere but also in life. Character illustra-tions and logo design are a .cup of tea I can take with ease now. The eight weeks spent at 17d, there

was so much I could absorb,there’s so much I did - the experience has been amazing in every true word of what I say here.

More power and love to 17d!

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project with 17d in graphics

Documents

design internship

design studio

design solutions

graphic design intern

dnorth leavingletter

industry internship

live graphic design

indiasubject internship