Bhopal

Subject:

Submitted to Submitted by Mr. Rudresh Pandey Faiz M. Khan

Head Of Department MBA VI Sem School Of Management

A REPORT ON

“”

Submitted By

FAIZ M. KHANMBA VI th Semester

Acknowledgment

Acknowledging debt is not easy to us as we are

indebted to many people but firstly towards my father and mother

those who have given me opportunity to be in such a professional

course. After that I am indebted to Mr. Arvind Sirasao (Zonal

Marcom, Airtel) Bharti Airtel ltd. Bhopal for their sincere guidance

and valuable suggestion in formulating the project.

My acknowledgement debt will be incomplete if I fail

to give sincere thanks to my faculty guide Mr.

Rudresh Pandey,( LNCT Bhopal) as without his

suggestion the project would not have materialized of.

I express my profound gratitude to my esteemed,

unswerving and erudite Distributor, Mohammad

Shariq Khan, (Distributor Airtel), for making me the

fortunate enough to get the opportunity to work under

his supervision and guidance. The keen interest shown

by him, his caring attitude, co-operation, inspiration

and continuous encouragement and motivation

enabled me to complete my research work. Last but

not the least I would like to thanks all the faculties of

IPC Bhopal and employees of Airtel for their kind

cooperation and guidance.

CertificateCertificateThis is to certify that the Management Thesis titled This is to certify that the Management Thesis titled “”

Submitted by Submitted by Faiz M. Khan Faiz M. Khan Enrolment No: Enrolment No: R6-19091R6-19091

during Semester-VI of the MBA Program (Session ofduring Semester-VI of the MBA Program (Session of

2010) embodies original work done by him.2010) embodies original work done by him.

Supervisor FacultyMr. Rudresh Pandey Mr. Verma

DeclarationI, FAIZ M. KHAN, here by declaring that the

dissertation entitled “” has been personally done by

me under the guidance of MR. RUDRESH PANDEY in

partial fulfillment of the requirement for the

completion of Degree of “MASTER OF BUSINESS

ADMINISTRATION”

All the data represented in this dissertation is true &

correct to the best of my knowledge & belief. This

work has not been submitted for any other

degree/diploma exam elsewhere.

Place: Name:BHOPAL Faiz M. Khan

Our Vision & promise

By 2010 Airtel will be the most admired brand in India:

Loved by more customers Targeted by top talent Benchmarked by more businesses

We at Airtel always think in fresh and innovative ways about the needs of our customers and how we want them to feel. We deliver what we promise and go out of our way to delight the customer with a little bit more

INTRODUCTION

Airtel

Airtel is a brand of telecommunication services in India and Sri Lanka owned and operated by Bharti Airtel. It is the largest cellular service provider in India in terms of number of subscribers. Services are offered under the brand name Airtel: Mobile Services (using GSM Technology), Broadband & Telephone Services (Fixed line, Internet Connectivity (DSL) and Leased Line), Long Distance Services and Enterprise Services (Telecommunications Consulting for corporate). It has presence in all 23 circles of the country and covers 71% of the current population (as of FY07).

Telecom giant Bharti Airtel is the flagship company of Bharti Enterprises. The Bharti Group has a diverse business portfolio and has created global brands in the telecommunication sector. Bharti has recently forayed into retail business as Bharti Retail Pvt. Ltd. under a MOU with Wal-Mart for the cash & carry business. It has successfully launched an international venture with EL Rothschild Group to export fresh agro products exclusively to markets in Europe and USA and has launched Bharti AXA Life Insurance Company Ltd under a joint venture with AXA, world leader in financial protection and wealth management.

Airtel comes to you from Bharti Airtel Limited, India’s largest integrated and the first private telecom services provider with a footprint in all the 23 telecom circles. Bharti Airtel since its inception has been at the forefront of technology and has steered the course of the telecom sector in the country with its world class products and services. The businesses at Bharti Airtel have been structured into three individual strategic business units (SBU’s) - Mobile Services, Airtel Telemedia Services & Enterprise Services. The mobile business provides mobile & fixed wireless services using GSM technology across 23 telecom circles while the Airtel Telemedia Services business offers broadband & telephone services in 95 cities and has recently launched India's best Direct-to-Home (DTH) service, Airtel digital TV. The Enterprise services provide end-to-end telecom solutions to corporate customers and national & international long distance services to carriers. All these services are provided under the Airtel brand.

This business unit delivers end to end telecom solutions to India’s large corporate. It serves as the single point of contact for all telecommunication needs for corporate customers in India by providing full suite of communication services across data, voice and managed services.

It specializes in providing customized solutions to address unique requirements of different industry verticals; BFSI, IT, ITeS, Manufacturing and distribution, media, education, telecom, Government and PSUs and retail among others.

Backed by the alliances with leading technology companies worldwide and state of the art infrastructure, it offers complete range of telecom solutions. These solutions enable corporate to network their offices within India and across the globe, provide them infrastructure to run business critical applications and provide them means to connect with their customers, vendors and employees.

These services include; Internet, MPLS -VPN, domestic and international private leased circuits, Satellite services (VSAT), Audio & Video conferencing, Data centre services, Managed network services, corporate value added services, EPBX, Centrex, Contact centre solutions.

Carrier business unit provides long distance wholesale voice and data services to carrier customers as well as to other business units of Airtel. It also offers virtual calling card services in the overseas markets.

The business unit owns a state of the art national and international long distance network infrastructure enabling it to provide connectivity services both within India and connecting India to the world.

The national long distance infrastructure comprises of 83,389 Rkms of optical fiber, over 1,500 MPLS and SDH POPs and over 1,000 POIs with the local exchanges, providing a pan India reach.

The international infrastructure includes ownership of the i2i submarine cable system connecting Chennai to Singapore, consortium ownership of the SMW4 submarine cable system and investment in capacities across a number of diverse submarine cable systems across transatlantic and transpacific routes. In recent past it has announced investments in new cable systems such as Asia America Gateway (AAG), India Middle East and Western Europe (IMEWE), Unity North, & EIG (Europe India Gateway).

HISTORY

Airtel was started or founded by Mr. Sunil Bharti Mittal in 1985, a graduate from Ludhiana (PUNJAB). Earlier he was owner of local telecom company Beetel. Afterwards he planned to expand his company at national level and the consequence is Airtel, what we see today.

Airtel Sri Lanka

In December 2008, Bharti Airtel rolled out third generation services in Sri Lanka in association with Singtel. SingTel is a major player in the 3G space in Asia. It operates third generation networks in several markets across Asia. It had been largely criticized in recent times on its inability to start operation even two years after its certification and proposed date of launch. [3]

Airtel's operation in Sri Lanka, known as Airtel Lanka, commenced operations on the 12th of January 2009.

Airtel has also launched 16 MBPS broadband plans in India, making it the first ISP to do so.

COMPANY PROFILE  

We are one of India's leading providers of telecommunication services with a nationwide presence in all the 23 licensed jurisdictions (also known as Telecom Circles). We served an aggregate of 88,270,194 customers as of December 31, 2008; of who 85,650,733 subscribe to our GSM services and 2,619,461 use our Telemedia Services either for voice and/or broadband access delivered through DSL. We are the largest wireless service provider in the country, based on the number of subscribers as of December 31, 2008. We also offer an integrated suite of telecom solutions to our enterprise customers, in addition to providing long distance connectivity both nationally and internationally. We have recently forayed into media by launching our DTH and IPTV Services. All these services are rendered under a unified brand "Airtel".

 The company also deploys, owns and manages passive

infrastructure pertaining to telecom operations under its subsidiary Bharti Infratel Limited. Bharti Infratel owns 42% of Indus Towers Limited. 

Bharti Infratel and Indus Towers are the two top providers of passive infrastructure services in India 

Company shares are listed on the Stock Exchange, Mumbai (BSE) and the National Stock Exchange of India Limited (NSE)  

  

PartnersThe company has a strategic alliance with SingTel. The

investment made by SingTel is one of the largest investments made in the world outside Singapore, in the company.

The company’s mobile network equipment partners include Ericsson and Nokia. In the case of the broadband and telephone services and enterprise services (carriers), equipment suppliers include Siemens, Nortel, Corning, among others. The Company also has an information technology alliance with IBM for its group-wide information technology requirements and with Nortel for call center technology requirements. The call center operations for the mobile services have been outsourced to IBM Daksh, Hinduja TMT, and Teletech & Mphasis.

The company & apos;s unique strategic outsourcing model has been studied and documented by Harvard Business School as a case study which is available for download at:http://www.hbsp.harvard.edu/.

Fact sheet  At-a-glance guide to Bharti Airtel

Organization Structure Organization chart depicting the

Senior Management positions

Shareholding Structure  Details on the latest shareholding

structure and major shareholders, as on March 31, 2009

Awards & Recognitions     Laurels recognizing Bharti's consistent efforts.

Bharti Airtel to Observe Silent period from June 30, 2009.

Bharti Airtel Introduces India’s First Android™ Phone,

the HTC Magic for Airtel Customers.

Digital TV from Airtel launches 8 Annual Packages.

Bharti Airtel Signs Managed Services Deal with Comviva.

Bharti Airtel declared Service Provider of the Year at

Frost & Sullivan Asia Pacific ICT Awards.

Notice of Postal Ballot for seeking the approval of the

shareholders for Amendment in Memorandum of

Association and Articles of Association of the Company

and payment of commission to independent non-executive

directors.

FACTSHEET

Name Bharti Airtel Limited.

Business Description Provides GSM mobile services in all the 22 telecom circles in India, and was the first private operator to have an all India presence. Provides telemedia services (fixed line and broadband services through DSL) in 95 cities in India.

Established July 07, 1995, as a Public Limited Company

Proportionate Revenue Rs. 369,615 million (year ended March 31, 2009-Audited) Rs. 270,250 million (year ended March 31, 2008-Audited) As per US GAAP Accounts

Proportionate EBITDA Rs. 151,678 million (year ended March 31, 2009 - Audited) Rs. 113,715 million (year ended March 31, 2008 - Audited)As per US GAAP Accounts

Shares in Issue 1,898,239,796 as at March 31, 2009

Listings the Stock Exchange, Mumbai (BSE) the National Stock Exchange of India Limited (NSE)

Market CapitalizationCustomer Base 93,923,248 GSM mobile and 2,726,239

Telemedia Customers (status as on March 31, 2009)

Operational Network Provides GSM mobile services in all the 22 telecom circles in India, and was the first private operator to have an all India presence.Provides telemedia services (fixed line) in 95 cities in India.

Registered Office Bharti Airtel Limited(A Bharti Enterprise, Aravali Crescent, 1, Nelson Mandela Road, Vasant Kunj, Phase II, New Delhi –110070,India)

ORGANIZATION STRUCTURE

As an outcome of a restructuring exercise conducted within the company; a new integrated organizational structure has emerged; with realigned roles, responsibilities and reporting relationships of Bharti’s key team players. With effect from March 01, 2006, this unified management structure of ’One Airtel' will enable continued improvement in the delivery of the Group’s strategic vision

Bharti Airtel - Organization Structure

Bharti Enterprises - Organization Structure

RESULTSAnnual Results

The period for the annual results is April 01 to March 31 every year View the Annual Report (IGAAP) for the financial year FY2007-2008View the audited consolidated financial statements as per US GAAP    for year ended March 31, 2008.

Quarterly Results

The periods for the quarterly results are demarcated into four quarters in a particular year.

The individual quarters are a cumulative sum of the months as described -

 Quarter 4 (January, February, March)

 Quarter 3 (October, November, December)

 Quarter 2 (July, August, September)

 Quarter 1 (April, May, June)

CHAIRMAN’S PROFILE

Chairman & Managing Director since October 2001Board Director since: July 1995

Sunil Bharti Mittal is the Chairman & Managing Director of Bharti Airtel Ltd. head quartered at New Delhi, India. 

Bharti Airtel, India's leading private integrated telecom company has been at the forefront of the telecom revolution and has transformed the telecom sector with its world-class services built on leading edge technologies. Bharti has been a pioneering force in the telecom sector and today enjoys a strong nationwide presence.

Bharti Airtel has grown successfully in partnership with various leading companies of the world - Singapore Telecom, Vodafone, Warburg Pincus, British Telecom to name a few.Bharti Group has joint ventures with AXA for financial services, with Wal-Mart for retail and with Del Monte for its agri-business. Beetel Teletech, another group company, is India's largest manufacturer and exporter of telephone terminals.

Sunil started his career at a young age of 18 after graduating from Punjab University in India and founded Bharti, with a modest capital, in the year 1976. Today, at 51 he heads a successful enterprise, amongst the top 5 in India, with a market capitalization of over US$ 25 billion and employing over 30,000 people.

Sunil is an alumnus of Harvard Business School, MA, USA.

Sunil has been honored with one of India's highest civilian award – Padma Bhushan.

Sunil has been conferred the degree of Doctor of Science (Honoris Causa) by the G B Pant University of Agriculture & Technology. He is also an Honorary Fellow of "The Institution of Electronics and Telecommunication Engineers (IETE)".

Sunil received the GSM Association Chairman's Award for the year 2008. He is also on the board of the International Telecommunication Union (ITU), the leading United Nations Agency for Information and Communication Technology.

Sunil has been honored with the 'Global Vision' Award 2008 by the U.S.-India Business Council (USIBC). He has been the co-chairman of the World Economic Forum in 2007 in Davos and is a member of its International Business Council

Sunil was chosen the Asia Businessman of the Year by Fortune and Asia Pacific CEO of the Year by Frost & Sullivan in 2006.Sunil was the Honorary Consul General of the Republic of Seychelles in India (August1999 to June 2008).

COMPANY’S BACKGROUND

Type Public, BSE: 532454Founded 1985 by Sunil MittalHeadquarters New Delhi, IndiaKey people Sunil Mittal (Chairman and CEO)Industry TelecommunicationProducts Mobile and Fixed-Line Telecommunication operatorRevenue $6 BillionWebsite Bharti Group Airtel

Bharti Airtel Limited, a part of Bharti Enterprises, is India's

leading provider of telecommunications services. The businesses at Bharti

Airtel have been structured into three individual strategic business units

(SBU’s) - mobile services, telemedia services (ATS) & enterprise services.

The mobile services group provides GSM mobile services across India in

23 telecom circles, while the ATS business group provides broadband &

telephone services in 94 cities. The Enterprise services group has two sub-

units - carriers (long distance services) and services to corporate. All

these services are provided under the Airtel brand

OTHER PRODUCTS

Touchtel

Until September 18, 2004, Bharti provided fixed-line telephony and broadband services under the Touchtel brand. Bharti now provides all telecom services including fixed-line services under a common brand "Airtel"

BlackBerry

On 19 October 2004 Airtel announced the launch of a BlackBerry Wireless Solution in India. The launch is a result of a tie-up between Bharti Tele-Ventures Limited and Research in Motion (RIM).

Digital TVMain article: Airtel Digital TV.

On 9 October 2008, Airtel joined the DTH bandwagon in India with Airtel Digital TV, a Direct-to-Home Television service.

IPhone 3G

As of 22 August 2008, the Apple iPhone 3G is available in India on Airtel and Vodafone.

AIRTEL INNOVATION FUND

Innovation has been the core of our company’s DNA. Be it our unique business model based on outsourcing or world class products and services. The Airtel innovation fund is a pioneering step to promote innovation and help budding entrepreneurs release the dream of running their own enterprise. We are confident that this initiative will promote their twin pillars of innovation and entrepreneurship to usher in path breaking changes in the sector.

Airtel Innovation Fund is aimed at promoting innovation and entrepreneurship in the field of telecommunications.The objective of the Fund is to give opportunities to budding entrepreneurs with a vision to build businessesbased on innovation ideas. The Fund will have an initial corpus of Rs 200 crores and will be led and administered by Bharti Airtel.

The Airtel Innovation Fund shall provide seed money to entrepreneurs who may not otherwise be able toaccess funds to realize their dreams.

SHARES

The equity shares of Bharti Airtel are currently listed on National Stock Exchange of India Limited (NSE) and The Stock Exchange, Mumbai, (BSE). Bharti Airtel offered 185,336,700 equity shares in the initial public offering (IPO) and raised Rs 8,340.15 million through this process. The shares were over subscribed 2.56 times.

With this IPO, Bharti Airtel established certain important landmarks in the history of the Indian capital market. Together with being the first 100% book building process that this country has seen, the listing was completed within a record time of ten working days. Of the close of the issue. Moreover the process of allotment and issue of shares was also completed within one day of the last day of pay-in.

The book running lead managers for the IPO were JM Morgan Stanley and DSP Merrill Lynch and the registrars to the issue was Karvy Consultants Limited.

BSE

Currency : Rupees Code : 532454 View Chart Price 783.60 Day High 827.00

Bid 0.00 Day Low 773.00

Offer 0.00 52 Week High 990.00

Change On Day -33.65 52 Week Low 484.00

Percentage Change -4.12%

Last Trade 06-07-2009  Opening Price 825.00

Daily Volume 384,260 Prev. Closing 817.25

NSE

 

Currency : RupeesCode : BHARTIARTLEQ

View Chart

Price 782.95 Day High 827.00

Bid 0.00 Day Low 771.55

Offer 0.00 52 Week High 1,036.00

Change On Day -36.10 52 Week Low 483.00

Percentage Change -4.41%

Last Trade 06-07-2009  Opening Price 824.00

Daily Volume 2,834,656 Prev. Closing 819.05

CORPORATE GOVERNANCE

Bharti Airtel Limited firmly believes in the principles of Corporate Governance and is committed to conduct its business in a manner, which will ensure sustainable, capital-efficient and long-term growth thereby maximizing value for its shareholders, customers, employees and society at large. Company’s policies are in line with Corporate Governance guidelines prescribed under Listing Agreement/s with Stock Exchanges and the Company ensures that various disclosures requirements are complied in ‘letter and spirit’ for effective Corporate Governance.

During the financial year 2003-04, your Company was assigned highest Governance and Value Creation (GVC) rating viz. ‘Level 1’ rating by CRISIL, which indicates that the company’s capability with respect to creating wealth for all its stakeholders is the highest, while adopting sound Corporate Governance practices. This rating was re-affirmed by CRISIL on April 20, 2006.

ACTION PLAN FOR MARKETING PURPOSE

CONTENTS

SURVEY ON TELECOM OUTDOOR ADVERTISING ELEMENTS.o OBSERVATION.

RESULTS. ANALYSIS AND LEARNINGS.

RURAL SELLING AT RAISEN. IFFCO-AIRTEL GREEN CARDS. IFFCO TORCH. IFFCO LANTERN.

o OBSERVATION. RESULTS.

ANALYSIS AND LEARNINGS.

RURAL SELLING AT VIDISHA. IFFCO-AIRTEL GREEN CARDS. IFFCO TORCH. IFFCO LANTERN.

o OBSERVATION. RESULTS.

ANALYSIS AND LEARNINGS.

RETAIL AUDITING.

o OBSERVATION. RESULTS.

ANALYSIS AND LEARNINGS.

PREPAID AUDITING.

o OBSERVATION. RESULTS.

ANALYSIS AND LEARNINGS.

URBAN SELLING AT RELIANCE FRESH. PREPAID SIM CARDS WITH NEW SCHEMES.

o OBSERVATION. RESULTS.

ANALYSIS AND LEARNINGS.

SURVEY ON TELECOM OUTDOOR ADVERTISING ELEMENTS

TYPES OF ADVERTISING ELEMENTS:

ELECTRIC POLL KIOSKS.

ELECTRIC LIGHT BOX.

POLICE CHOWKI’S.

BUS SHELTERS.

CITY BUSES SERVICES.

HOARDINGS.

GLOW SIGN BOARDS.

OUR FIRST ASSIGNMENT

SURVEY ON BUS SHELTERS IN BHOPAL CITY

My training is based on marketing so I have to start with the survey on advertising elements of telecom sector in Bhopal; the first assignment gave by my mentor.

He gave me all knowledge about the advertising elements of telecommunication sector so that I can aware of, how to do advertisements in this field and which advertising elements are now in use and which can be used.

The first task of doing the survey on outdoor advertising elements (bus shelters in Bhopal) is very beneficial for me; I have to do this task in a group of two, me and my colleague. We have to calculate that how many bus shelters are there in Bhopal city of city service star buses, and have to make a report on that:

Total number of bus shelters in Bhopal.

How many of them are acquired by telecom

companies.

How many of them are by others companies.

Which communication line is written on that?

o OBSERVATION REPORT OF SURVEY ON BUS SHELTER IN BHOPAL.

S. no

TelecomCompany

Communication Address

1. ---------- kamal sariya Gandhi chowk, bairagarh.

2. ---------- S.B.I. (home loans) Halalpura bus stand, bairagarh.

3. Vodafone Cricket alerts @ Rs 30/month. Mahaveer taikri, Airport road.

4. ---------- ACC Cement (build with confidence). Airport square.5. ---------- No company. Saifia II gate,

koh-e-fiza.6. ---------- No company. Koh-e-fiza,

hospital.7. ---------- Raj express. Collecttorate.8. ---------- Aviva life insurance. S.B.I. square,

Sultania road.9. Tata indicom. Teen guna bolo, bolo be dhadak. S.B.I. square,

Sultania road.10. Vodafone Bane star of the match Royal market.11. Vodafone Cricket alerts @ Rs 30/month. Kamla park.12. Tata indicom. The internet device that plays many

roles.Polytechnique square.

13. ---------- Prabhatam aviation. Polytechnique square.

14. ---------- Xtra power. Polytechnique square.

15. ---------- Raj express. Old vidhan sabha.

16. Vodafone Cricket alerts @ Rs 30/month. M.V.M. college.17. Tata indicom Baat kijiye, hello, hello, nahi. P.H.Q bus stop.18. ---------- Bajaj fans. Jehangirabad.19. ---------- Sadhna news. Jinsi, 1, square.20. ---------- Sahara samay. L.H.Q subhash

nagar.21. ---------- No company. Govt press.22. ---------- Ghar aangan. M. p. nagar.23. ---------- ACC Cement (build with confidence). Board office

square.24. ---------- S.B.I. (home loans) Sanchi complex.25. ---------- Indian oil (auto gas). Bank street, M.P.

nagar.26. Vodafone Bane star of the match Sargam Cineplex,

M.P. nagar.27. ---------- Bajaj fans. Sargam Cineplex,

M.P. nagar.28. ---------- V.N.S. institute. Habibganj.

29. Vodafone Bane star of the match Habibganj, railway station.

30. ---------- Raj express. Habibganj, railway crossing.

31. ---------- Raj express. Anna nagar.32. ---------- Sadhna news Security lines.33. ---------- Prabhatam aviation. Career college.34. ---------- No company. Chetak bridge.35. ---------- No company. Sanchi

corporation.36. ---------- Xtra premium. Habibganj,

railway station.37. ---------- Ghar aangan. Mansarovar

complex.38. Tata indicom The internet device that plays many

roles.1100 quarters.

39. ---------- Sadhna news Shahpura.40. ---------- Sadhna news Manisha market.41. ---------- No company. 10. No stop.42. ---------- No company. Nutan college.43. Vodafone Cricket alerts @ Rs 30/month. 6. No stop.44. ---------- No company. Narmada

bhawan.45. ---------- Raj express. Harshwardhan

nagar.46. ---------- Navdunya. Manit square.47. ---------- Grand Prabhatam. Nehru nagar.48. Vodafone Cricket alerts @ Rs 30/month. Jawahar chowk.49. ---------- S.B.I. (home loans) Ret ghat.50. ---------- ACC Cement (build with confidence). Sadar manzil.51. ---------- No company. Hamidia hospital.52. ---------- No company. Bhopal talkies.53. Vodafone Cricket alerts @ Rs 30/month. Bharat talkies.54. ---------- S.B.I. (home loans) Sultania hospital.55. ---------- Ad world. Capital petrol

pump. Bogda pull.

56. ---------- ACC Cement (build with confidence). Prabhat petrol pump, Bogda pulls.

57. ---------- Doordarshan. Apsara talkies, govindpura.

58. ---------- Prabhatam aviation. Bijli nagar colony.

59. ---------- Sadhna news Govindpura.60. ---------- Navdunya. J.K road.61. ---------- Raj express. Indrapuri.62. ---------- No company. Piplani petrol

pump.

63. ---------- No company. Sonagiri.64. ---------- Sadhna news Jubilee gate,

BHEL.65. Vodafone Cricket alerts @ Rs 30/month. Jyoti talkies.66. ---------- Navdunya. Vallabh bhawan.67. Vodafone Cricket alerts @ Rs 30/month. Roshan pura.68. ---------- Millennium group of institutes. Teen shade.69. Vodafone Cricket alerts @ Rs 30/month. Mata mandir.70.

71.

----------

Vodafone

No company.

Bane star of the match

Rang mahal.

T.T.nagar.

RESULT

We had sincerely done the survey of bus shelters in Bhopal city and found this:

Total number of Bus Shelters in Bhopal: - 71

Telecom advertising on bus shelters: - 17

Other companies advertising on bus shelters: - 54

ANALYSIS AND LEARNING

There are four groups who did the survey on other outdoor advertising elements like electric poll kiosks, square box at traffic signal, hoardings, police chowki advertising etc. our survey element is bus shelters in Bhopal so, we had successfully done the survey on bus shelters in Bhopal city in three days.

In this survey we found the total number of bus shelters in Bhopal city, and discussed about the other survey elements with other groups also, so that we know about the all other elements result and our knowledge got nurtured.

In advertisement classical conditioning is frequently used, therefore we learn all about the outdoor advertising elements of telecom sector and had a great experience of working with corporate while training.

RURAL SELLING EXPERIENCE AT RAISEN.

The next task which I had met with was a tour of three days at Raisen. I had two colleagues with me to complete this task at Raisen; we have to sell SIM cards of IFFCO-AIRTEL at agricultural science and farming development fair.

Airtel had a merger with Iffco, and forms a new brand IFFCO-AIRTEL. Airtel is the India’s leading telecom company which ranked 1 in this sector and Iffco (Indian farmers Fertilizers Corporation) is one of the India’s leading fertilizers manufacturing company which ranked no-1 in India, it is the semi-government company which makes fertilizers and other utility product for farmers.

The main objective of the merger is to provide all the information to farmers related with agriculture with the help of telecommunication, therefore it does a merger with Airtel and launched a new sim card for farmers, this merger has did to provide the extra facility or agricultural information to farmers, which has fabulous features and utilities especially for farmers to help in their agricultural field with the help of telecommunication services.

The sim cards which literally named Green Cards were relates with agriculture. Iffco are using the Airtel network towers to activate and execute these SIM cards. This card has been launch in the rural areas especially for farmers.

o OBSERVATION

Green card is available at the Agricultural science and farming development fair held at the districts of all the states for easy and direct buying by the farmers.

With this sim card, we also have to sell the product of Iffco itself that is Iffco torch and lantern, Iffco lantern and torch were also a very useful product of Iffco, they gave full satisfaction to farmers utility of night lamp and focus lights because it has marvelous features in it.

The main objective of the torch and lantern is to provide the maximum utility to farmers because it has a wide and lengthy focus, water proof body and white color focus, and two years replaceable guaranty, it contains all that features which gives full satisfaction to the farmer’s and their investment.

IFFCO - AIRTEL

GREEN CARD

Now iffco- Airtel presents the green card for farmers @ only Rs 20/ life time sim card, which has fabulous features and utilities especially for farmers to help them in the field agriculture.

FEATURES:-

Daily 5 voice messages from 8 am TO 5 pm in which

Agricultural market/mandi rates of M.p.

Urvarak availability.

Information related to farming.

Information related to government schemes for farmers, farmers loans, interest rates & vice-versa.

These are all make available to farmers.

Iffco to iffco @ 50 Ps/min life time without any tariff vouchers.

Farmer’s helpline/ toll free number- 534351.

It provides solutions to all problems of farmer’s related to agricultural sciences and farming cattle’s by doctors and scientist of iffco.

Free talk time of Rs 10.

URJA SADA SARVDA FREEPLAYENERGY FOR LIFE ECO FRIENDLY, ECO CHARGE

IFFCO KISAN TORCH

HAATH GHUMAO, ROSHNI PAAO

ADVERTISING BANNER OF THE KISAN TORCH:

Did you ever thought that how much you have to pay for changing the battery, bulb and fuse of torch? You had bought a torch at cheap rate but don’t ever think about the life of it. Sometimes glass break’s or sometimes it loses its life by dropping in water. And sometimes, it is not in use because of discharge.

Now buy a kisan torch and forget about sensitive handling.

FEATURE:-

2Yrs replaceable guaranty.

300 ft focus.

White color focus.

Hand changeable

Rotate the handle @130rpm, :-by 130 times and use 10min.

:-by half an hour and use 3hrs.

22Yrs guaranty of focus bulb.

5yrs guaranty of lithium battery.

Unbreakable body

Water proof body.

Ek baar kharch, jeevan bhar ka aaram.

URJA SADA SARVDA FREEPLAY ENERGY FOR LIFE

ECO FRIENDLY, ECO CHARGE

IFFCOKISAN LANTERN

HAATH GHUMAO, ROSHNI PAAO

ADVERTISING BANNER OF KISAN LANTERN

Did you ever thought that how much you have to pay for changing the battery, bulb and fuse of torch? You had bought a lantern at cheap rate but don’t ever think about the life of it. Sometimes glass break’s or sometimes it loses its life by dropping in water. And sometimes, it is not in use because of discharge.

Now buy a kisan lantern and forget about sensitive handling.

FEATURE:-

2yrs replaceable guaranty.

Hand changeable Rotate the handle @130rpm,

:-by 130 times and use 10min.:-by half an hour and use 3hrs.

5yrs guaranty of lithium battery.

Unbreakable body

Water proof body.

4 mode of lights: - table lamp.: - night light (slow mode).: - night light (fast mode).: - night light (medium mode).

Ek baar kharch, jeevan bhar ka aaram.

RESULT

With all these features, this sim card has a least price of Rs 20/-. And we had sincerely made efforts to sell the sim cards, and we got succeed in selling.

We had sold:

Sixty one (61) sim cards in three days, Worth Rs 1220/-

Sixteen (16) iffco torch in three days, Worth Rs 10960/-

Six (6) iffco lantern in three days, Worth Rs 4650/-

We had total sales of Rs 16830/- at Raisen.

ANALYSIS AND LEARNING

We had sold total 83 products of Rs 16830/- at Raisen. Beyond selling our first motive is to learn each and every aspect of working with the corporate world. Our goal is to make the consumer associate a specific emotion with the product.

We had a great sense of learning and nothing else we need beyond this. What is learning, Learning is nothing but the relatively permanent change in the behavior due to experience and or practice. It is truly said by someone that learning has no ending; it is the continuous process throughout the life.

Therefore, we learnt all about selling in rural sector and had a great experience of working with corporate world while training.

RURAL SELLING EXPERIENCE AT Vidisha

o OBSERVATION

After the task of Raisen, the next task which I had met with was a tour of three days to Vidisha. I had two colleagues with me to complete this task at Vidisha; we have to sell SIM cards of IFFCO-AIRTEL at agricultural science and farming development fair, same as Raisen task.

Green card is also available here at the Agricultural science and farming development fair at the company’s Stoll for easy and direct buying by the farmers.

With this sim card we also have to sell the product of Iffco itself as like at Raisen that is torch and lantern. We had sold Iffco torch and Iffco lantern also at Raisen and now in Vidisha. Iffco lantern and torch were also a very useful product by Iffco, they gave utility to farmers because it has marvelous features in it.

The main objective of the torch and lantern is to provide the maximum utility to farmers because it has a wide and lengthy focus, water proof body and white light focus, and two years replaceable guaranty which gives full assurance to the farmer’s investment in it.

IFFCO - AIRTEL

GREEN CARD

Now iffco- Airtel presents the green card for farmers @ only Rs 20/ life time sim card, which has fabulous features and utilities especially for farmers to help in their agricultural field.

FEATURES:-

Daily 5 voice messages from 8 am TO 5 pm in which

Agricultural market/mandi rates of M.p.

Urvarak availability.

Information related to farming.

Information related to government schemes for farmers, farmers loans, interest rates & vice-versa.

These are all make available to farmers.

Iffco to iffco @ 50 Ps/min life time without any tariff vouchers.

Farmer’s helpline/ toll free number- 534351.

It provides solutions to all problems of farmer’s related to agricultural sciences and farming cattle’s by doctors and scientist of iffco.

Free talk time of Rs 10.

URJA SADA SARVDA FREEPLAYENERGY FOR LIFE ECO FRIENDLY, ECO CHARGE

IFFCO KISAN TORCH

HAATH GHUMAO, ROSHNI PAAO

ADVERTISING BANNER OF THE PRODUCT:

Did you ever thought that how much you have to pay for changing the battery, bulb and fuse of torch? You had bought a torch at cheap rate but don’t ever think about the life of it. Sometimes glass break’s or sometimes it loses its life by dropping in water. And sometimes, it is not in use because of discharge.

Now buy a kisan torch and forget about sensitive handling.

FEATURE:-

2Yrs replaceable guaranty.

300 ft focus.

White color focus.

Hand changeable Rotate the handle @130rpm,

:-by 130 times and use 10min.

:-by half an hour and use 3hrs.

22Yrs guaranty of focus bulb.

5yrs guaranty of lithium battery.

Unbreakable body

Water proof body.

Ek baar kharch, jeevan bhar ka aaram.

URJA SADA SARVDA FREEPLAY ENERGY FOR LIFE

ECO FRIENDLY, ECO CHARGE

IFFCOKISAN LANTERN

HAATH GHUMAO, ROSHNI PAAO

ADVERTISING BANNER OF KISAN LANTERN

Did you ever thought that how much you have to pay for changing the battery, bulb and fuse of torch? You had bought a lantern at cheap rate but don’t ever think about the life of it. Sometimes glass break’s or sometimes it loses its life by dropping in water. And sometimes, it is not in use because of discharge.

Now buy a kisan lantern and forget about sensitive handling.

FEATURE:-

2yrs replaceable guaranty.

Hand changeable Rotate the handle @130rpm,

:-by 130 times and use 10min.:-by half an hour and use 3hrs.

5yrs guaranty of lithium battery.

Unbreakable body

Water proof body.

4 mode of lights: - table lamp.: - night light (slow mode).: - night light (fast mode).: - night light (medium mode).

Ek baar kharch, jeevan bhar ka aaram.

RESULT

With all these features, this sim card has a least price of Rs 20/-. And we had sincerely made efforts to sell the sim cards, and we got succeed in selling.

We had sold:

Sixty one (55) sim cards in three days, Worth Rs 1100/-

Eight (8) iffco torch in three days, Worth Rs 5480/-

Five (5) iffco lantern in three days, Worth Rs 3875/-

We had total sales of Rs 10455/- at Vidisha, and gross total sales of Raisen and Vidisha is Rs 27285/-

ANALYSIS AND LEARNING

We had total sales of Rs27285/- at Raisen and Vidisha. Beyond selling our first motive is to learn each and every aspect of the working with the corporate world. Our goal is to make the consumer associate a specific emotion with the product.

We had a great sense of learning and nothing else we need beyond this. What is learning, Learning is nothing but the relatively permanent change in the behavior due to experience and or practice. It is truly said by someone that learning has no end; it is the continuous process until life ends.

Therefore, we learnt all about selling in rural sector and had a great experience of working with corporate world while training.

PREPAID SIM CARDS AUDITING

Before knowing what is prepaid sim cards auditing, first let we know what is prepaid. Prepaid is nothing but to paid in advance before using, and in telecom sector prepaid is the word using while talking of GSM sim cards. Prepaid sim cards are most running product of the telecom sector, which has a validity of incoming and outgoing calls, and it also has a main account balance or talk time for outgoing calls. For getting recharge your main account balance, you have to pay in advance and then use its talk-time or balance. Prepaid recharge or top-up is the FMCG of telecom sector.

This is the era of life time validity sim cards. Each and every company wants to launch the GSM services to provide the facility. Life time validity sim cards are those sim cards which have life validity for incoming calls, whether you do outgoing calls or not.

o OBSERVATION

Our task is to audit the different plans of life time validity sim cards and to observe the most selling plan of life time validity sim card of Airtel and to compare the feature of sim card and most selling sim card between Airtel and Idea. For that, our mentor had made three groups of two trainees each and allots a specific area for each group to do observation or auditing.

We have to audit the retailers to do our observation and to get the information from the retailers that which is most selling plan of life time validity sim card and to make chart of plans.

Our mentor allotted the new market area for auditing and gave three days to submit the final report.

RESULT

We completed the task of audit in the given area, and do our best in gaining the information as much as possible. And make the report which is most probably beneficial for our mentor and also to the company.

This report shows that the prepaid life time sim card of Airtel worth Rs 25/- 99/- and 125/- has more attraction and sales than others, because it has more customer focus than any other.

SPECIMEN OF REPORT:

S. no Name of retailer Co. name Prepaid sim cards

25 51 99 101 125 175

1

Gupta telecommunications. Airtel √ √ √

Idea √ √2 Next step. Airtel √

Idea √ √3 Entertainment. Airtel √ √

Idea √4 D.K.Watch. Airtel √

Idea √5 S.K. Department. Airtel √

Idea √6 Music mahal. Airtel √ √

Idea √7 Classic collection. Airtel √

Idea

8 Praksh collection. Airtel √Idea √

9 Anil electronics. Airtel √Idea √

10 Sheetal collection. Airtel √Idea √ √

11 Samrat stores. Airtel √Idea √

12 Deshmat collection. AirtelIdea √

13 Utsav mobiles. Airtel √Idea √

14 Bombay stores. Airtel √Idea

15 M.D. collections. AirtelIdea

16 Sai mobile care. AirtelIdea

17 Super collection. AirtelIdea

18 King collection. Airtel √Idea √

ANALYSIS AND LEARNING

After performing this task we had realized that how much learning’s and knowledge this training gives to us.

This task gave all the information about the prepaid life time sim cards available in the market of Airtel and its competitors, and about the retail sales that which sim card has more sales, more customer attraction at retail shops and of which telecom company it was.

With this we learnt all the features of prepaid vouchers, SIM cards and about their selling in different sectors society, so all these gave a wonderfull experience at training for life time.

PREPAID SELLING AT RELIANCE HYPER STORE

Now the next and the last task which we have perform, is the urban selling of life time prepaid sim cards at reliance hyper store. Why they (our mentors) named this the urban selling because we have to sell our product to the high profile customers who already have a prior knowledge about the features of the product.

This task also proves interesting for us because selling the Airtel product at Reliance hyper store is very much surprising for us and our customer’s also. This is so because Airtel has does a merger with reliance hyper stores since a couple of months ago, to sell its Mobile phones, Prepaid sim cards, Easy recharges, Super value vouchers (svv’s) and vice-versa.

o OBSERVATION

At reliance hyper stores we observed that the customer enters the door of reliance hyper stores are highly educated and high profiled. That’s why we named this task ‘the urban selling at reliance hyper’.

Because of having more outgoing local calls, customers are very much interested in this sim card because it was having:

For Rs 125/- only:

: Super value voucher already recharge in it.

: Free assured gift.

: Free hello tunes for one month.

: And main balance of Rs 30/-.

: @ Rs 125/- only.

For normal usage customers preferred this sim card because it was having:

For Rs 51/- only:

: Free assured gift.

: Free hello tunes for a month.

: And main balance of Rs 5/-

: @ Rs 51 only.

RESULT

After performing the task the result which came out is marvelous, we sold seventy connections in till the last day of our training.

We did 10 connections of plan of Rs 51/- each.

We did 61 connections of plan of Rs 125/- each.

Total connections sold were 71.