project report consumer preference chocolate brands
TRANSCRIPT
Project Report Consumer Preference Chocolate Brands
About the Project
Chocolate is perhaps the only word in the world, which finds most favorable response
from one and all especially the children. In these days of competition many brands come & go
but only those that are manufactured with quality consciousness are the ultimate survivors.
An attempt has been made to study the Consumer Preferences towards chocolates,
which has mixed strata of population. Such as Businessmen, Service Class, Doctors and
Educationists. The choice for chocolates is increasing day by day to advertisement war ventured
by the manufacturers through different media aids such as TV Magazines and Newspapers etc.
Through this study, an attempt has been made to know the market potential & scope of
the Flavors and Brands of Chocolates which find liking by the various consumer mainly the
children & adults belonging to different age-groups.
OBJECTIVES OF THE STUDY
1. To know the reason for purchase of chocolates.
2. To find out brand preference of the chocolates consumer.
3. To find the factors which affect the consumer preference at the time of purchasing
chocolates.
Research about :
Flavor choice
Advertisement effect and effective media of advertisement
Price consideration
After effect of chocolate consumption
Packaging effect
Hunger /Status / Taste / Pleasure recognition as reason to relish chocolates Climate
condition effect
Project Description :
Title : Project Report Consumer Preference Chocolate Brands
Category : Project Report for MBA
Description : Project Report Consumer Preference Chocolate Brands, Chocolate Marketing, Types of Chocolate in Market, Consumers Purchasing Behaviour of Chocolate
Pages : 64
This project is our paid category, its cost is Rs. 2499/- only. If you need this project, mail us at this id : [email protected]
We will send you a hardcopy with hard binding and a softcopy in CD from courier.
. Which brand comes to your mind when you hear the word Chocolate?a. Nandini (Dairy Milk) b. Nestle c. Nandini d. Parle.e. Other0073
Q 2. Are you aware with the following brands of chocolates?
a. Nandini b. Nandini (Dairy Milk)c. Nestlec. d. Amul.e. ParleQ 3. Have you seen Nandini advertising campaigns?a. Yes b. No Q 4. Which Nandini’s slogan/tagline comes to your mind first?a. Kya swaad hai zindagi mein.b. Khaane waalon ko khaane ka bahana chahiyec.Kuch meetha ho jayed.Shubh aarambh e. OthersQ 5. What according to you is the best feature of any nandini advertisement?a.Emotional appealb. Jingles c. Storylined.Visuals of chocolates e.Celebrity appearancesf. OthersQ 6. What Nandini advertisements are most appealing?
a. Televisionb. Print c.Outdoor (hoardings, billboards etc.)
d.Radio e. Others
Q 7. Do you think the Nandini advertising campaigns shown during festival season are better than the ones shown during the rest of the year?
a. Yes b. NoQ 8. Do you feel that Mr. Amitabh Bacchan is the right celebrity to endorse the brand?a. Yes b.No
Q 9. If no, then who according to you would be a better endorser?a.
Young actor/actressb.
Child artistsc.
Modelsd.
Sports personalitye.
Politicianf.
OthersQ 10. Which chocolate by Nandini, do you feel, is advertised the best?a. Dairy mild range b. 5-starc. Temptations range d. Bournville rangee. Perk f. Others