Project managementLinear phasing in project management is best described as phases that take place

in succession one after another building to an end result

The two most important official communication Channels in project man are the consultation structure and report structure

Operations management1.) Lovelock in his classification of services distinguishes four categories based on the inherent nature of

services. The classification is based on the criterion of tangible/intangible the other criterion is the services are performed for people or related to people´s possessions

2.) You can classify service provision based on the four Vs in the case of high volume operation it is the key to produce the highest possible volume at minimum possible variable costs

3.) Service companies offer core services, peripheral services and support services The popcorn you buy at the counter, the ticket or the screening of the film..it is the ticket

4.) Services added to the core services are facility services

5.) Theme based services create a link between the inherent varied supply of goods services and experiences

6.) The purpose of planning and control is to ensure that current service activities are executed effectively. This means that the resources needed must be available

in the correct quantities of the correct quality and at the right time.

General management

7.) Tom peters is the author of in search of excellence in his book he reports his findings on research carried out among 43 American companies. This research suggests that

successful enterprises do not jump into areas in which they have no skills8.) Michael Porter identifies five competitive forces within an industry. These forces determine the structure

and profitability of the industry the forces are suppliers, substitutes, new entrants , buyers and competitors

9.) The individual feature that can be described as a relatively constant response to particular circumstances is attitude (not ability, not personality)

10.) The leadership grid of Blake and Mounton plots Leadership styles against concern for people and concern for tasks. Style 1.9 country club management focuses on

high concern for people but little interest in tasks11.) The rational decision-making process can be seen as an ideal model it is especially suitable in situations

where there is a clear definition of the problem

12.) Activities such as management of personnel, financing and data systems are categorized as secondary process (not administrative not primary process)

13.) When setting up the personnel structure of an organization , determining who makes certain decision is categorized as

authority (not hierarchical relationships)14.) Three small factories each have a manager and a production team. All three decide to ease the pressure on

the manager by introducing a new position below the manager but higher in the organizational chart than the production teams, which is the one having direct authority over their production teams?

Assistant manager

Economics

15.) Factors have resulted in growths on the media industry are more consumer spending and more leisure time

16.) Media org operate in two markets B2B and B2C

Strategic management

17.) Strategic drift occurs where an organization´s strategies progressively fail to address their strategic position

18.) Synergy (Zusammenwirken) occurs when value can be enhanced across complementary business units

19.) Different styles of managing change are likely to be more or less appropriate according to org. context. The education and communication style approach is about

explaining the reasons and means of change20.) An audit of human resources requirements is relevant to strategy development

because people-based core competencies on which future strategies might built need to be identifies

21.) The value chain descried the activities within and around an organization that collectively create a product or service

22.) Mintzberg suggests six pure configuration stereotypes of organizations the adhocracy develops in organizations faced by constant change

23.) Porter´s five forces framework can be used to understand the sources of competition in an industry or sector

24.) The operator determines based on the expected revenue how long a film will run in the theater if a film appeals to a large and young audience the theater operators will release the film on as many screens as possible at the same time (in other works many prints) because the film is expected to become a box-office hit in a relatively short time. What is this called in the film world?

Hit and run25.) Radio in the UK before the mid 1960s consisted of

little regional and almost no local radio26.) One of the stages in the production process of a TV program is the prost-production stage. The activities in

this stage include dealing with arrangements made with the studio guest about travelling expenses

27.) A director in a studio broadcast is responsible for the smooth running of the communication between the studio production and the people on the floor

28.) The director asks the cameraman for a two shot, the cameraman then makes a shot of 2 actors

29.) After the film recordings the soundman of the asks for some time for a wild one this means quiet on the set to record noise

30.) The appropriate amount of advertising expenditures in newspapers in the Netherlands in 2006 was 1.5 billion Euros

31.) The “umfeld” is the editorial environment of your advertisement

32.) The format of Grazia magazine is published locally in various countries Grazia is a license title

33.) The rule of thirds is a principle of composition using the rule of thirds

places the main subject off center and away from the center of the frame34.) A print ready pdf is

a locked file that can be printed without the need for any further editing35.) No democracy can survive without well- informed citizens etc…….

the political, functionality of the media36.) According to Mill(n?)er there are four areas in which technological trends appear:

networks devices interfaced and user focus37.) The chip that is often used in RFID technology is also called

TAG38.) What I the main resolution of internet images?

72 dpi39.) What are important characteristic of New media?

Digital interactive and integrated40.) The www world wide web can be characterized as

a service on the internet via a graphical interface41.) What is a good definition of intranet?

A network that is accessible to a select group within a company42.) Which characteristic cannot be applied to single old media

crossmedia43.) Lievvrouw and livingstone 2006 mention three factors that influence how new technologies are

shaped they are social economic and cultural

Research

117                  The discipline of sociology is characterized by three main streams: structural functionalism, conflict sociology and symbolic interactionism. Consider the following statement:  “People assign meaning to the situations they find themselves in through their actions.” This statement is characteristic of:A:                   Symbolic interactionism B:                   Structural functionalism C:                   Conflict sociology  118                  Information is fundamentally important for companies to get to know their customers and to be able to exploit their needs. What is the most common problem for managers? A:                  Insufficient information B:                   The information is unreliable C:                   The information does not offer any answers to the problem.

119                  Which of the following research methods are often used in quantitative research?   A:                  Case study B:                   Ethnographic research C:                   Survey research

120                  Imagineering is a departure from traditional market research. This is the case because people find it hard to state exactly what they need, especially in the case of an experience. This is why a different type of research and segmentation approach is used. Which combination is used?A:                  In-depth interviews and lifestyle segmentation B:                  Value research and lifestyle segmentation C:                  Panel research and geographical segmentation  

121                  The main difference between primary and secondary data is that secondary data: A:                  Are less useful for answering research questions. B:                  Are gathered for different purposes than they are intended for. C:                  Are gathered after the primary data.  122                  Research that provides overviews of recent developments by means of questionnaires is referred to as: A:                  Communication research B:                  Observation research C:                  Survey research

123                  Statistical testing uses different types of tests to determine whether the found sample differences and relationships between variables are significant. One such test compares the average score on a test variable of one group with that of another group. Which test is used to do this?A:                  Chi-quadrate test B:                   T test C:                   Mann Whitney U test  124                  Research involving the same group of people over an extended period of time is referred to as:A:                   Longitudinal research B:                   Panel researchC:                   Model research  125                  Server logs keep track of how much time users spend on websites. This makes it easy to keep track of how much time people spend online. When that time is measured in seconds, it is referred to as:A:                   Nominal measurement level B:                   Ordinal measurement level C:                   Ratio measurement level

126                  It is often hard to determine the effectiveness of an advertising campaign, because there are many variables involved that the researcher is unable to manipulate. Which of the elements mentioned below are absolutely essential to make it possible to make statements about a campaign’s effectiveness at any level of validity? A:                  Control group B:                   Preliminary measurementC:                   Test market  127                  Winanda wants to research the Gothic subculture. She dresses up like a Goth, goes to Gothic parties and totally immerses herself in the culture. Other Goths see her as one of them. She makes notes when no one is watching. How do we refer to Winanda’s role? A:                  Complete participant B:                   Complete observer C:                   Participant as observer   128                  A random sample is a selection of elements from a bigger collection or population: the research population. There are three steps to take when drawing a random sample. What would the first step be if, for example, one wishes to hold a market research survey? A:                   Determine a random sampling procedure. B:                  Determine who is to be surveyed.

C:                  Determine the required size of the random sample.  129                  Which agency would you approach if you needed to gain insight into the latest consumer trends and media spending?A:                  Esomar B:                   Nielsen C:                   Carat 130                  One of the biggest disadvantages of a low survey response is:A:                  Insufficient data, which renders the survey less reliable. B:                   You cannot know whether there may be important differences between the people who participated and those who did not participate.C:                    It does not matter, as long as you have a sufficient total number of respondents to fulfil the minimum requirements of the random sample size. 131                  The Esomar professional code comprises a detailed description of the rules to which a researcher is bound. Which of the following statements is correct? A:                  The results of market research can be used to approach respondents individually for other purposes. B:                   Researchers should not distribute the conclusions of market surveys that are not adequately supported by the data.C:                   Following the completion of the survey, the researchers are entitled to link the collected data to other data, as long as they thereby enrich previous research.   132                  Researchers are using the Internet with increasing frequency as a medium for research. Which one of the following statements best describes one possible consequence of this trend? A:                  Research is becoming more reliable, because it is easier to make mutual comparisons. B:                   It is becoming so easy to do research, that more and more online surveys are being held.C:                   The validity of the research increases thanks to greater transparency.  133                  The following are the data of a SPSS output. The data pertain to research into the relationship between age (variable: age in years) and sickness (variable: number of days sick per annum).                  Correlations AGE SICKNESS AGE Pearson Correlation 1 .488(**) Sig. (2-tailed) . .000 N 217 217 SICKNESS Pearson Correlation .488(**) 1 Sig. (2-tailed) .000 . N 217 217 ** Correlation is significant at the 0.01 level (2-tailed). 

The purpose of the study is to find out whether the personnel in the company get sick more often as they grow older. Which of the following statements is correct? There is: A:                  A very significant positive correlation. B:                   A significant positive correlation. C:                  A significant negative correlation.  

134                  To be able to conduct a meaningful regression analysis, it is important that there is:A:                  Hardly any correlation between the variables.B:                   A strong to very strong correlation between the variables.C:                   A negative correlation between the variables. 135                  Approximately how many respondents does the NOM Print Monitor survey use? A:                   600 B:                   3,000 C:                   25,000

136                  The purpose of the national reach survey is to determine the mutual comparability of the research results. The method developed to be able to do so is known as: A:                  Multiple Source Study B:                   Multiple User Mass Media Study C:                   Single Source Reach Study

137                  What does ‘intermediary factor’ refer to in mass media theory? A:                  Mechanisms that filter information between the medium and the receiver. B:                  Mass media that serve as intermediary between the public and government.C:                   Mechanisms that filter information between the sender and the message.  138                  You have been assigned the task of conducting research into the experience of love, as experienced by visitors to online dating sites. You and your colleagues want to reach agreement about the best way of determining that experience; however, there is no neutral description of ‘love’ with general, universal validity. Which concept will be used to indicate that the applicable concept is used based on mutual agreement? A:                  Intersubjectivity B:                   Consensus production C:                   Democratic decision-making 139                  The following are a number of ways to approach respondents for research: by post, by telephone, personally or via the Internet. Which is the cheapest way of approaching respondents. A:                   Telephone B:                   Personally C:                   Post

140                  The Metamart researcher, Marc Lenssen, held an image study amongst potential buyers of a new soft drink. He presented the target group with a number of statements with the option of indicating their agreement on a scale of one to five. Marc made use of a:A:                  Likert itemB:                   Osgood scale C:                    Semantic differential  141                  Research agency Metamart commissioned Carine Jorissen to draw a random sample from the visitor database of the most recent “Mystery Land” event. The requirement that was set for the validity of the study was a reliability interval of 95% and accuracy of 3%. What should the size of the sample be in this situation? A:                  1,849 B:                   1,076C:                   600