MY PROGRESS REPORTWhat ideas have I come up with so far? What and how

will I incorporate things into my production?

Target AudienceAged 35-60

Female 70% Male 30%

A/B income bracket

hedgehog thinkers

sophisticated, wealthy, affluent people

the female audience is social and enjoys going out to events, they enjoy reading reviews on new restaurants, etc.

connected friendship group

stay-at-home mums with breadwinner husband, wealthy

likes spending time in the garden and enjoying the outside

lives in small rural towns and villages

Regional Magazine

• In my magazine I am going to abide by the main conventions of a regional magazine in terms of house style and format on the

front cover• I am going to use the rule of thirds and include nine cover lines and two smaller

images• The main image is going to be a

picturesque image in the countryside - the destination of this I need to decide

Contentswhite background

informative contents information

simplistic style with black font

neat columns to add to sophisticated style

I will include about seven images on a strip around the middle of the contents page – the content information will be underneath

I need to include the date, the issue number and information on subscriptions

Double Page Spread• The double page spread will have a white

background• the font will be black to create contrast and

continue the house style• the article will be an article on a new

opening restaurant, or local shop• there will be multiple images that relate to

the magazine article (3 or 4)• the article will use sophisticated language and be long - this will attract the hedgehog

readers

Billboard Posterthe house style will continue onto the poster which will create a better brand identity and appeal to those looking at it

the poster must be colourful and eye catching which means that an image of nature and countryside must be used.

the poster will include important information including price, date, issue number.

The information cover lines must appeal to the audience around them, for example, the poster wont get much attention if it is in Poundland because more affluent people will be shopping at Sainsbury’s or Tescos (a more likely place to put it)

the billboard poster will include an image of the front page of my magazine. This will appeal to those who have seen it before and to those who are interested in buying it from seeing the billboard poster

The focal image will be a village sign that has the magazine name in it. This will be used so that the audience will recognise that the magazine is associated heavily with local communities in the region

I could also look at including a silhouette of landmarks in the region at the top of my billboard poster.

Radio Advert• I will split the radio advert into four or five sections, these will follow the conventions of a

radio advert - it must be informative and concise but still create a sophisticated style that will

attract the right audience• I will use a female speaker, aged about 45 - this

will directly relate to my target audience• the background music will be sophisticated and

reflect the tastes in music and attract them• the advert will be on at peak times in the morning

and at various points throughout weekdays, it will be on less at weekends as women will be

spending time with family and friends.