World of Ambassadors

04/07/23

دنیا کی سفیروں

TV Program

Concept

Ambassadors and High Commissioners working in Pakistan will highlight bilateral relations with Pakistan in a weekly TV program on a popular channel.

04/07/23

Format

Two Pakistani anchors will take interview of an ambassador or envoy in Pakistan. It will be aired in English & Urdu. Each episode will be of 15 minutes. Program will be pre-recorded and censored by PEMRA.

04/07/23

Episode Segments

History of Foreign country(3-4 Minutes)

Interview of Ambassador / Envoy (5-6 Minutes) Interview of Cultural Counselor (3-4 Minutes) Interview of Economic Counselor (3-4 Minutes) Advertisements (1 Minutes)

04/07/23

Shooting

Interviews of envoys will be taken at respective embassies or missions in Islamabad, Peshawar, Lahore and Karachi. Cultural footage will be taken from the embassies to be included in episode. Fresh footage will be edited in studio in Islamabad.

04/07/23

Benefits of Program

Image building of foreign countries i.e. their role in socio-economic development of Pakistan

Soft image of Pakistan in world New informative program for general public

and business community of Pakistan TV channel will get revenue from

advertisements

04/07/23

Dealing with TV Channel

Contract will be signed with TV Channel. 6 pre-recorded episodes will be given to channel so that “Air Slot” will remain intact.

04/07/23

Sponsor Searching Strategy

Multinational Companies INGOs Government Organizations

04/07/23

Credits

Mr.Sajid Imtiaz ( Creative Support )

04/07/23