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  • PROFESSIONAL PRODUCT GUIDE PART 1 : PRODUCT INFO & MEDIA COVERAGE

  • ORDER TODAYSATISFACTION GUARANTEED©2016 Art of Beauty Inc. A l l r ights reserved. call 216.438.6363 & fax 216.365.0105 visit www.qtica.com & www.zoya.com or contact your local distributor 32

    Z O

    Y A

    ART OF BEAUTY, the Parent Company of Zoya, Qtica, Smart Spa, Zoom, and Nocti, was founded in 1986 by Zoya and Michael Reyzis, both of whom immigrated to the United States of America in 1979, seaking the American Dream. Zoya, or iginally a classical pianist in Russia, earned her Cosmetology license in 1979 when she and her husband Michael immigrated to the United States.

    While pianist jobs were limited, the world of cosmetology offered a new profession and a means by which to build a new career. Through Zoya’s hard work, and a demand for quality and healthy, natural ingredients for her clients, it became evident that there was a need for the perfect products. Responding to his wife’s requests. Michael, an advanced chemist, developed and patented unique products such as anti- wr ink le treatments and shampoo and conditioning treatments for the salon & spa. He also created the first working fast drying topcoat, the longest wearing, toxin free natural nail polish, and patented a drop- drying polish accelerator, revolutionizing the nail industry.

    Today, Zoya, Michael and everyone at Art of Beauty focus on creating the highest quality products available to professional salons and spas. Through brands like ZOYA Nail Lacquers, QTICA Treatments and QTICA SMART SPA, Ar t of Beauty of fers salons and spas superior quality, convenience and incredible value. As the first to remove toxic ingredients such as toluene, camphor, formaldehyde, formaldehyde resin and DBP (dibutyl phthalate) from its formulations,

    Art of Beauty maintains its focus on the health and well being of salons, spas and consumers.

    You will find Art of Beauty brands in the world’s best salons, spas, professional boutiques and resor ts; not in discount stores. You will also find our products on the hands and nails of models on the runways of New York Fashion Week, where col laborat ions wi th designers include names like Marc Jacobs, Peter Som, Calvin Klein and Chloe. Our products continuously receive praise from top fashion magazines and health-fitness magazines. Year af ter year we are voted #1 by consumers, salons and editorial bloggers.

    OUR STORY

    ZOYA - PRODUCT GUIDE

    2-5

    6-7

    8-9

    10-11

    12-13

    14-15

    16-19

    THE NEW COLOR OF FASHION

    REMOVE+

    THE BEST BASECOATS: ARMOR & RIDGE FILLING

    ARMOR TOPCOAT

    FAST DROPS SPEED DRY DROPS

    RENEW POLISH REJUVENATOR

    MEDIA COVERAGE

    NEW SALON & SPA SOCIAL MEDIA OUTREACH PROGRAMS

  • ORDER TODAYSATISFACTION GUARANTEED©2016 Art of Beauty Inc. A l l r ights reserved. call 216.438.6363 & fax 216.365.0105 visit www.qtica.com & www.zoya.com or contact your local distributor 54

    Z O

    Y A

    THE NEW COLOR OF FASHION

    healt hy

    Zoya Nail Lacquer is the premier polish brand with in-house trend analysis experts that create and define the “it” shades each season. With over 300 seasonal, classic and micro-trend shades, each color is custom created to be perfectly wearable and safe for use during pregnancy. Highly coveted among top designers and spa professionals, Zoya Nail Lacquer was the first to market with 5-free formulations and has become not only the pioneer of natural nail polish, but an innovator in the industry.

    BIG10FREE HEALTHY FORMULA FORMULATED WITHOUT FORMALDEHYDE, FORMALDEHYDE RESIN, DIBUTYL PHTHALATE, TOLUENE, CAMPHOR, TPHP, PARABENS, XYLENE, ETHYL TOSYLAMIDE AND LEAD, VEGAN FRIENDLY, CRUELTY FREE NAIL COLOR.

    CONSUMER & TRADE

    ADVERTISING

    THE LONGEST WEARING NATURAL

    NAIL POLISH

    UP TO 12 DAYS

    WEAR ON NATURAL

    NAILS. THE ONLY

    BRAND CREATED

    SPECIFICALLY FOR NATURAL

    NAILS. AWARD WINNING COLOR - INSTYLE MAGAZINE “BEST BEAUTY BUYS”

    - ALLURE MAGAZINE “BEST OF BEAUTY”

    - ORGANIC BEAUTY TALK AWARD

    - UK SUNDAY MIRROR MAGAZINE BEAUTY AWARDS

    - NATURAL HEALTHY MAGAZINE BEAUTY AWARDS

    - CHATELAINE MAGAZINE BEAUTY 100 WINNER

    - NAILS MAGAZINE READERS’ CHOICE AWARDS

    THE NEW COLOR OF

    FASHION OVER 300

    SHADES PLUS SEASONAL COLOR

    COLLECTIONS, FIND ZOYA ON THE

    RUNWAYS OF FASHION WEEK, IN TOP BEAUTY

    AND FASHION MAGAZINES,

    AT PHOTO SHOTS & IN QUALITY SALONS

    AND SPAS WORLDWIDE.

  • ORDER TODAYSATISFACTION GUARANTEED©2016 Art of Beauty Inc. A l l r ights reserved. call 216.438.6363 & fax 216.365.0105 visit www.qtica.com & www.zoya.com or contact your local distributor 76

    Z O

    Y A

    BEST 3-IN-1 REMOVER REMOVE+: SUPER PRODUCT DOES IT ALL

    2 fl. oz. ZTRMAF

    1 fl. oz. ZTRM0T

    8 fl. oz. ZTBF02

    32 fl. oz. ZTRM03

    BENEFIT: Remove+, a breakthrough formula, goes above-and beyond, accomplishing the results of various different products, all in one product! This mild acetone formula moisturizes, nourishes and fortifies the nail plate. Acting as both, a nail cleaner and nail prep, removing traces of oil, lacquer, staining & other debris that hinders polish adherence. A product helps create longer-lasting polish wear.

    USAGE: Saturate nail wipe and massage on nail plate to soften polish; wipe clean. Repeat prior to applying base coat, for flawless results! Remove+ functions as a nail prep: The starting point in the manicure process, a nail cleaner, by removing particles, oils, and former product-residue left behind, also a polish remover that removes nail lacquer while moisturizing. Easy-to-use!

    Step 1 of color lock system

    award winning formula as seen in TOP BEAUTY & FASHION magazines

    1

    FLIP!! TOP AWARD

    WINNING FORMULA

    AOB products are never sold to

    drugstores or mass retailers

    SOLD BY PROFESSIONALS TO PROFESSIONALS ONLY

    PRO’S KNOW

  • ORDER TODAYSATISFACTION GUARANTEED©2016 Art of Beauty Inc. A l l r ights reserved. call 216.438.6363 & fax 216.365.0105 visit www.qtica.com & www.zoya.com or contact your local distributor 98

    Z O

    Y ABEST

    BASECOAT ANCHOR: ADHERES NAIL COLOR

    0.5 fl. oz. bottle ZTAN01

    2 fl. oz. refill ZTAN0P

    KEY PHRASE: Complex protein chains form flexible bond between the nail plate and polish. Deluxe formula for nail strength and to prevent l i ft ing, peeling and chipping.

    BENEFIT: Extends polish wear, prevents peeling, lifting and chipping in a flexible formula. USAGE: Apply one coat to clean nail surface prior to polish application.

    Step 2 of color lock system

    2 AOB products are never sold to drugstores or mass retailers

    SOLD BY PROFESSIONALS TO PROFESSIONALS ONLY

    PRO’S KNOW

    Alternative! Step 2 of color lock system

    BEST BASECOAT GET EVEN: TRANSFORMS NATURAL NAIL SURFACE

    0.5 fl. oz. bottle ZTGE01

    2 fl. oz. refill ZTGE0P

    AOB products are never sold to

    drugstores or mass retailers

    SOLD BY PROFESSIONALS TO PROFESSIONALS ONLY

    PRO’S KNOW

    A LT

    ER N AT I V E

    2

    KEY PHRASE: Transforms the natural nail surface!

    BENEFIT: Create the “perfect” surface for nail polish application. Bonding fibers help smooth ridges and prevent nail plate flaking to ensure maximum pol ish wear on natural nai ls. USAGE: Apply one coat to clean nail surface prior to polish application.

    RIDGE FILLING

  • ORDER TODAYSATISFACTION GUARANTEED©2016 Art of Beauty Inc. A l l r ights reserved. call 216.438.6363 & fax 216.365.0105 visit www.qtica.com & www.zoya.com or contact your local distributor 1110

    Z O

    Y ABEST

    TOPCOAT ARMOR: TOPCOAT/UV BLOCK PROTECTION

    0.5 fl. oz. bottle ZTAR01

    2 fl. oz. refill ZTAR0P

    KEY PHRASE: Protects color vibrancy and extends polish wear. BENEFIT: Ultra glossy formula blocks UV rays from yellowing color and adds a protective finish over polish. Flex-formula allows for nail movement without cracking and prevents chipping.

    USAGE: Apply one coat over polish. Reapply every couple of days to protect color and extend polish wear.

    Step 4 of color lock system

    4 AOB products

    are never sold to drugstores or mass retailers

    SOLD BY PROFESSIONALS TO PROFESSIONALS ONLY

    PRO’S KNOW

  • ORDER TODAYSATISFACTION GUARANTEED©2016 Art of Beauty Inc. A l l r ights reserved. call 216.438.6363 & fax 216.365.0105 visit www.qtica.com & www.zoya.com or contact your local distributor 1312

    Z O

    Y ABEST

    POLISH DRYING PRODUCT FAST DROPS: SPEED DRY DROPS FORMULA

    0.5 fl. oz. bottle ZTFD01

    2 fl. oz. refill ZTFD0P

    KEY PHRASE: Keeps color fresh and gorgeous for up to two weeks when applied over Armor Topcoat, every couple days. BENEFIT: Phenomenal bubble preventing speed dry drops dry polish fast and enhance color vibrancy. USAGE: Apply one drop to base of each nail, tilt hand, allow product to spread naturally. Polish will dry in 5 to 7 minutes.

    Step 5 of color lock system

    5 AOB products

    are never sold to drugstores or mass retailers

    SOLD BY PROFESSIONALS TO PROFESSIONALS ONLY

    PRO’S KNOW

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