product roadmapping - example

Current Situation – 6_28_13 • LocalView v 3.0 is in final debug • LocalView v 3.1 feature selection in process • LocaView v 3.1 web app RQ finalization in process Project Analysis v 3.1 v 4.0 v 4.1 v 5.0 v 5.1 • Web App • Complete and employ deal/event api’s • Push Notification Rewards • Newsfeed and aggregation market release • Launch LocalView (less localview deals in 25 markets) • Complete ad platform • Launch aggregated markets nationally • Recommendation Engine: Predictive analysis for restaurants, events, deals, attractions • Gamification and social user incentives Version Goals Food and Drink • Reddit for Menu Items – Users can upvote menu items to curate a list of most popular dishes in town. Users can also look at a single restaurants menu to see their most popular items (as voted on by users) Also creates a visual menu because we have tagged the images to menu items • Best Of – Create voting mechanism to get users voting for their favorite restaurants, bars, etc. Will lead to merchants promoting our platform to users/potential users Future Goals Places to Go/Entertainment • Pandora for Events (recommendation engine) – Based on favorited venues and performers, our product will tell you who you would like and when they will be in town • Performers – User can favorite performers and get a push when they are in town. • Sounds like – Use open-source or custom code to put “sounds like xxx” on events. Tells user that the band they have never heard of “Sounds like ACDC” Deals High Level • Real-Time deals (that are scalable) – Will be examining feasibility of aggregating ValPack/other national deal provider to cater to the “Real-Time” demand. These type offers are not purchasable goods and can be used any time. • Loyalty – Options include: Mobile payment (levelup or equal) skinning, Dynastar partnership, hardware solution (on-site tracking), Checkins, Internal solution (Payment auth/storage) • Newsfeed Customization – With increased content we can allow users to “tune” their newsfeed (ex. Allow user to turn off happy hours, and increase the number of events and deals they see) • Merchant application – Merchants can view metrics and perform basic functions through a merchant-facing application • Plan my night – Once recommendations are in place, user can “Plan their Night” from the home screen – Similar to Urbanspoon’s “shake to find a random restaurant” (which has been used +1billion times)…… Except ours will be curated based on user preference V 3.0 Screens Risk Items 1. Geo-Fencing 2. Invoicing/Payment Collection 3. Socialize API 4. Yelp API 5. Deal API’s 6. Scaling Happy Hours Risk Mitigation 1. Working – Non-Issue 2. Invoicing/Payment Collection – Currently Testing, no foreseeable problems 3. Socialize API – Not Working. Errors in SDK. If Socialize cannot resolve, LV must build functionality 4. Yelp API – Google Places API(reviews) to replace 5. Deal API – No foreseeable problem. Options: 3 rd Party API (Yipit) or other 6. Scaling Happy Hours – Needs Automation “LocalView Markets” “Aggregated Markets” SCHEDULE Q3 Q4 Q1 Q2 Q3 Q4 Q2 Q1 2013 2014 V 3.0 Apple/Android Apps V 3.1 Web Application Deal/Event API’s V 4.0 Newsfeed V 4.1 Ad Platform V 5.0 Recommendations V 5.1 Gamification Dev Schedule of Values 3.1 - $20k $240K Total 4.0 - $20k 4.1 - $50k 5.0 - $100k 5.1 - $50k Market Timeline Development Testing/Stabilization Milestone Release Initial Launch Aggregated Market Launch National Launch 3 7 14 21 10 50 100

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Current Situation – 6_28_13• LocalView v 3.0 is in final debug• LocalView v 3.1 feature selection in process• LocaView v 3.1 web app RQ finalization in process

Project Analysis

v 3.1 v 4.0 v 4.1 v 5.0 v 5.1

• Web App• Complete and employ

deal/event api’s• Push Notification Rewards

• Newsfeed and aggregationmarket release

• Launch LocalView (lesslocalview deals in 25 markets)

• Complete ad platform• Launch aggregated markets

nationally

• Recommendation Engine:Predictive analysis forrestaurants, events, deals,attractions

• Gamification and social userincentives

Version Goals

Food and Drink• Reddit for Menu Items – Users can upvote menu items to curate a list of most popular

dishes in town. Users can also look at a single restaurants menu to see their most popularitems (as voted on by users) Also creates a visual menu because we have tagged the imagesto menu items

• Best Of – Create voting mechanism to get users voting for their favorite restaurants, bars,etc. Will lead to merchants promoting our platform to users/potential users

Future GoalsPlaces to Go/Entertainment• Pandora for Events (recommendation engine) – Based on favorited venues and performers,

our product will tell you who you would like and when they will be in town• Performers – User can favorite performers and get a push when they are in town.• Sounds like – Use open-source or custom code to put “sounds like xxx” on events. Tells

user that the band they have never heard of “Sounds like ACDC”

Deals High Level• Real-Time deals (that are scalable) – Will be examining feasibility of aggregating

ValPack/other national deal provider to cater to the “Real-Time” demand. These typeoffers are not purchasable goods and can be used any time.

• Loyalty – Options include: Mobile payment (levelup or equal) skinning, Dynastar partnership,hardware solution (on-site tracking), Checkins, Internal solution (Payment auth/storage)

• Newsfeed Customization – With increased content we can allow users to “tune” their newsfeed(ex. Allow user to turn off happy hours, and increase the number of events and deals they see)

• Merchant application – Merchants can view metrics and perform basic functions through amerchant-facing application

• Plan my night – Once recommendations are in place, user can “Plan their Night” from the homescreen – Similar to Urbanspoon’s “shake to find a random restaurant” (which has been used+1billion times)…… Except ours will be curated based on user preference

V 3.0 Screens

Risk Items1. Geo-Fencing2. Invoicing/Payment

Collection3. Socialize API4. Yelp API5. Deal API’s6. Scaling Happy Hours

Risk Mitigation1. Working – Non-Issue2. Invoicing/Payment Collection –

Currently Testing, no foreseeableproblems

3. Socialize API – Not Working. Errorsin SDK. If Socialize cannot resolve,LV must build functionality

4. Yelp API – Google Places API(reviews)to replace

5. Deal API – No foreseeable problem.Options: 3rd Party API (Yipit) or other

6. Scaling Happy Hours – NeedsAutomation

“LocalView Markets”

“Aggregated Markets”

SCHEDULE Q3 Q4 Q1 Q2 Q3 Q4Q2Q12013 2014