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  • Product Overview

    Ormax Heartbeats: Weekly Music Charts

  • § Ormax Heartbeats is a weekly, syndicated tracking tool designed to generate music charts using consumer data

    § It is available to music channels, radio stations and film producers for subscription

    ORMAX HEARTBEATS

  • § Mumbai, Delhi, Nagpur, Raipur, Indore, Jaipur, Ahmedabad, Surat, Pune, Kolhapur, Gurgaon, Chandigarh, Lucknow & Varanasi

    § Males & females § 15-44 yrs.

    § Sample size: min. 200 per week

    TARGET AUDIENCE

  • § Ormax Heartbeats works on the promise that two key factors contribute to the popularity of a new song

    1. Recall 2. Likeability

    § Recall – Each respondent is asked to recall upto four songs that he has recently heard or seen a lot on radio or TV

    § Likeability – For each song recalled, the respondent is asked to rate the song on a 0-10 scale, depending on how much they like the song

    PARAMETERS

  • § The popularity of a song is measured through its OHB score

    § This is a product of the Recall (scaled to 10) and Likeability (average) of the song, both out of 10

    OHB SCORE= Recall X Likeability

    § OHB score is on a scale of 0-100

    § Only songs with at least 2% recall are considered for the charts

    § This number could range from 20-30 songs

    OHB SCORE

  • ACTIONABILITY - MUSIC CHANNELS

    When to stop playing a new song

    Frequency of airplay

    Which new songs to play

  • ACTIONABILITY – RADIO STATIONS

    Choice of songs from a album

    Number of rotations

    When to start playing new songs

  • ACTIONABILITY – FILM PRODUCERS

    Music strategy

    Media weights for each song

    Performance of film’s music

  • www.ormaxmedia.com

    Twitter: @OrmaxMedia