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Product Overview Ormax Heartbeats: Weekly Music Charts

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Page 1: Product Overview - Ormax Media...Product Overview Ormax Heartbeats: Weekly Music Charts ... § This is a product of the Recall (scaled to 10) and Likeability (average) of the song,

ProductOverview

Ormax Heartbeats: Weekly Music Charts

Page 2: Product Overview - Ormax Media...Product Overview Ormax Heartbeats: Weekly Music Charts ... § This is a product of the Recall (scaled to 10) and Likeability (average) of the song,

§ Ormax Heartbeatsisaweekly,syndicatedtrackingtooldesignedtogeneratemusicchartsusingconsumerdata

§ Itisavailabletomusicchannels,radiostationsandfilmproducersforsubscription

ORMAX HEARTBEATS

Page 3: Product Overview - Ormax Media...Product Overview Ormax Heartbeats: Weekly Music Charts ... § This is a product of the Recall (scaled to 10) and Likeability (average) of the song,

§ Mumbai,Delhi,Nagpur,Raipur,Indore,Jaipur,Ahmedabad,Surat,Pune,Kolhapur,Gurgaon,Chandigarh,Lucknow&Varanasi

§ Males&females§ 15-44yrs.

§ Samplesize:min.200perweek

TARGET AUDIENCE

Page 4: Product Overview - Ormax Media...Product Overview Ormax Heartbeats: Weekly Music Charts ... § This is a product of the Recall (scaled to 10) and Likeability (average) of the song,

§ OrmaxHeartbeatsworksonthepromisethattwokeyfactorscontributetothepopularityofanewsong

1. Recall2. Likeability

§ Recall– Eachrespondentisaskedtorecallupto foursongsthathehasrecentlyheardorseenalotonradioorTV

§ Likeability– Foreachsongrecalled,therespondentisaskedtoratethesongona0-10scale,dependingonhowmuchtheylikethesong

PARAMETERS

Page 5: Product Overview - Ormax Media...Product Overview Ormax Heartbeats: Weekly Music Charts ... § This is a product of the Recall (scaled to 10) and Likeability (average) of the song,

§ ThepopularityofasongismeasuredthroughitsOHBscore

§ ThisisaproductoftheRecall(scaledto10)andLikeability(average)ofthesong,bothoutof10

OHBSCORE=RecallXLikeability

§ OHBscoreisonascaleof0-100

§ Onlysongswithatleast2%recallareconsideredforthecharts

§ Thisnumbercouldrangefrom20-30songs

OHB SCORE

Page 6: Product Overview - Ormax Media...Product Overview Ormax Heartbeats: Weekly Music Charts ... § This is a product of the Recall (scaled to 10) and Likeability (average) of the song,

ACTIONABILITY - MUSIC CHANNELS

Whentostopplayinganewsong

Frequencyofairplay

Whichnewsongs toplay

Page 7: Product Overview - Ormax Media...Product Overview Ormax Heartbeats: Weekly Music Charts ... § This is a product of the Recall (scaled to 10) and Likeability (average) of the song,

ACTIONABILITY – RADIO STATIONS

Choiceofsongsfromaalbum

Numberofrotations

Whentostartplayingnewsongs

Page 8: Product Overview - Ormax Media...Product Overview Ormax Heartbeats: Weekly Music Charts ... § This is a product of the Recall (scaled to 10) and Likeability (average) of the song,

ACTIONABILITY – FILM PRODUCERS

Musicstrategy

Mediaweightsforeachsong

Performanceoffilm’smusic

Page 9: Product Overview - Ormax Media...Product Overview Ormax Heartbeats: Weekly Music Charts ... § This is a product of the Recall (scaled to 10) and Likeability (average) of the song,

www.ormaxmedia.com

Twitter:@OrmaxMedia


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