product & mvp for startups
DESCRIPTION
Workshop on "Product & MVP for startups" by Zornitsa Tomova @Start It Smart Pre-accelerator on 19 September 2014. Main topics: - The Build-Measure-Learn cycle - Defining your MVP - Wireframing your MVP - Building your MVP: Agile product development - Getting initial tractionTRANSCRIPT
Y O U R P R O D U C T
S TA R T I T S M A R T P R E - A C C E L E R A T O R
B E G I N S
@ Z O R N I T S A T O M O VA
@ Z O R N I T S AT O M O VAZ E N Q , 4 2 I D E A S , S TA R T I T S M A R T, U S E T O G E T H E R , O U I S H A R E
A R E U J E A L O U S ?
Source: TechCrunch: "How to cope with your insane jealousy of the WhatsApp deal"
B U I L D I N G A P R O D U C T I S . . .
M I N I M U M V I A B L E P R O D U C T
@ericries "version of a new product which allows a team to collect
the maximum amount of validated learning about customers with the least effort.”
M I N I M U M V I A B L E P R O D U C T
'They will come'
M I N I M U M L O V E A B L E P R O D U C T
'They will stay'
M I N I M U M B U YA B L E P R O D U C T
'You will stay. In business.'
O U R G O A L T O D AY
FIND THIS
A G E N D A
1. The Build-Measure-Learn
2. Defining our MVP
3. Wireframing our MVP
4. Building our MVP: Agile product development
5. Getting initial traction
@ Z O R N I T S AT O M O VA | Z E N Q . C O
I T ' S A B O U T Y O U !
It's not about your idea either.
It's not about the tools and the methods.
1...2...3
I T ' S A B O U T Y O U !
1. Your daily MANTRA
"You are an amazing person. You can do anything. And I love you."
P I T C H !
A G E N D A
1. The Build-Measure-Learn cycle
2. Defining our MVP
3. Wireframing our MVP
4. Building our MVP: Agile product development
5. Getting initial traction
@ Z O R N I T S AT O M O VA | Z E N Q . C O
T H E B M L C Y C L E
T H E B M L C Y C L E
A D J U S T C O N S TA N T LY
K N O W W H E R E U R G O I N G
S O M E E X A M P L E S
Z E N Q : I D E A T O M V P
P U T T I N G I T O N PA P E R
I N T E R E S T ? B E H AV I O R ? C O N C E P T ?
E X P E R I M E N T
J U S T D O I T !
M E A S U R E & L E A R N
P U T T I N G I T O N PA P E R A G A I N
O U R S W M V P : V I D E O2 D A Y S !
I T ' S A B O U T Y O U !
2. Your daily CHALLENGE
Walk barefoot outside. Take off your clothes. Go swim with the ducks. Sit on the road. Sing to people in the streets. Climb a tree. Hitch a
ride to get kebabcheta from Bucharest...
A G E N D A
1. The Build-Measure-Learn cycle
2. Defining our MVP
3. Wireframing our MVP
4. Building our MVP: Agile product development
5. Getting initial traction
@ Z O R N I T S AT O M O VA | Z E N Q . C O
U S ER STO R I ES
I am sitting with Niki in Starbucks. I take a photo of her. I get notification 'do you want to save this photo also on Niki's phone?' I say yes. The photo is saved to her phone. Until we are together, every photo I take is also saved on her phone without me having to do anything about it.
1 5 M I N S
M I N I M U M V I A B L E P R O D U C T
@ericries "version of a new product which allows a team to collect
the maximum amount of validated learning about customers with the least effort.”
3 Q U EST IO N S
1 . W H AT W E WA N T TO T EST ?
2 . H O W TO D O IT ?
3 . W H AT W E M EA S U R E ?1 0 M I N S
A G E N D A
1. The Build-Measure-Learn cycle
2. Defining our MVP
3. Wireframing our MVP
4. Building our MVP: Agile product development
5. Getting initial traction
@ Z O R N I T S AT O M O VA | Z E N Q . C O
W I R E F R A M E S A R E T H I S
B U T Y O U N E E D O N LY T H I S
2 0 M I N S
A G E N D A
1. The Build-Measure-Learn cycle
2. Defining our MVP
3. Wireframing our MVP
4. Building our MVP: Agile product development
5. Getting initial traction
@ Z O R N I T S AT O M O VA | Z E N Q . C O
W AT E R FA L L
A G I L E
U S E R S T O R I E S S P R I N T S S C R U M
F O R E A C H F E AT U R E :
A S A . . . I W I L L B E A B L E T O . . . S O T H AT I C A N . . .
U S E R S T O R I E S
1) Facebook integration: As a user, I want to be able to browse through my facebook friends so that I can thank those that deserve it. 2) Notifications: As a receiver, I want to be able to know when somebody thanked me so that I can thank them as well. 3) Endorsements: As a user, I want to be able to thank (endorse) people for specific qualities that they have so that I can appreciate each person in a unique way. 4) Search profiles: As a user, I want to be able to search and see the impact of my zenqs on the profiles of people I zenq’d, so that I know this brings some meaning actually. 5) Personal profile: As a user, I want to be able to see my profile and the qualities which I have been zenq’d for so that I can know what my friends appreciate most about me
E X A M P L E Z E N Q
S P R I N T S : 1 W E E K E A C H
T R E L L O I S G O L D
S P R I N T S : 1 W E E K E A C H
S P R I N T S : 1 W E E K E A C H
D A I LY S C R U M
1. W H AT I D I D Y E S T E R D AY ? 2. W H AT P R O B L E M S I H AV E 3. W H AT I W A N T T O D O T O D AY ?
I T ' S A B O U T Y O U !
3. Your daily DREAM
1. Exact amount of $ 2. What u give in return? 3. Definite date 4. Plan. Begin now. 5. Write it clear 6. Read once daily
A G E N D A
1. The Build-Measure-Learn cycle
2. Defining our MVP
3. Wireframing our MVP
4. Building our MVP: Agile product development
5. Getting initial traction
@ Z O R N I T S AT O M O VA | Z E N Q . C O
W T F I S T R A C T I O N ?
A S I G N T H A T Y O U R C O M PA N Y I S TA K I N G O F F, A K A G R O W T H
1 9 T R A C T I O N C H A N N E L S
• Too many startups focus on same channels
• You never know which is best for you until you test
• Best for you changes in time
• Always be moving the needle!
F O U N D O N G R O W T H H A C K E R S . C O M
1. Viral Marketing
2. Public Relations
3. Unconventional PR
4. Search Engine Marketing (SEM)
5. Social & Display Ads
6. Offline Ads
7. Search Engine Optimization (SEO)
8. Content Marketing
9. Email marketing
10.Engineering As Marketing
11.Targetting Blogs
12.Business Development (BD)
13.Sales
14.Affiliate Programs
15.Existing Platforms
16.Trade Shows
17.Offline Events
18.Speaking Engagements
19.Community Building
B U L L S E Y E F R A M E W O R K
1. Rank
2. Brainstorm
3. Prioritize
4. Test
5. Focus
H T T P : / / T R A C T I O N B O O K . C O M / B U L L S E Y E . X L S X
W R A P U P
1. The Build-Measure-Learn
2. Defining our MVP
3. Wireframing our MVP
4. Building our MVP: Agile product development
5. Getting initial traction
@ Z O R N I T S AT O M O VA | Z E N Q . C O
I T ' S A B O U T Y O U !
1. Your daily MANTRA
2. Your daily CHALLENGE
3. Your daily DREAM
R E F E R E N C E S
• L E A N S TA R T U P, E R I C R I E S • T H I N K & G R O W R I C H ,
N A P O L E O N H I L L • T R A C T I O N , G A B R I E L
W E I N B E R G & J U S T I N M A R E S • D E S I G N Y O U R U S E R
E X P E R I E N C E I N 7 S I M P L E S T E P S , A M I R K H E L L A @ U D E M Y. C O M
• T H E P R O D U C T D E S I G N S P R I N T: A 5 - D A Y R E C I P E F O R S TA R T U P S , J A K E K N A P P @ G V. C O M
• S C R U M T R A I N I N G S E R I E S . C O M • T E C H C R U N C H . C O M • G R O W T H H A C K E R S . C O M • Z E N Q . C O