product know how informing the consumer - edouard balay

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  • PRODUCT KNOW HOW - INFORMING THE CONSUMERDATE : FEBRUARY 5, 2016 LOCATION : HALLENFORUM - KLEINER STERN

  • Edouard BALA - Consultant - contact@selfdata-drive.com

    SummaryWhat can we tell about product know-how ?

    Informing consumers, a matter of audience ?

    How the digital economy is taking part of spreading information ?

    Are retailers fully involved ?

    What are fresh produces growers responsibilities?

    More than just informing, lets talk about co-experience.

    mailto:contact@selfdata-drive.com?subject=

  • The product know how is part of History

    The French Gastronomy

    has been part of the

    Intangible Heritage of

    Humanity since 2010

  • Edouard BALA - Consultant - contact@selfdata-drive.com

    What can we tell about product know-how ?

    French catering sector has a strong reputation thanks to its history and rich added values,

    Fresh produces knowledges are part of their contents,

    Growers should rely on the French catering image to defend and promote fresh produces.

    mailto:contact@selfdata-drive.com?subject=

  • TV show producers are fully involved to

    spread product know how

    2010 201220081983

  • Edouard BALA - Consultant - contact@selfdata-drive.com

    Informing consumers, a matter of audience ?

    The audience of Master Chef and Top Chef represent millions of people all over the world.

    Those TV shows teach us that casting, contest and story telling are captivating a massive audience.

    Those programs are strong platform to promote fresh produces.

    mailto:contact@selfdata-drive.com?subject=

  • Overlook at some websites - subjective perceptions

    Product Know How

    High Value Contents

    Low Value Contents

    Produce Knowledges

  • Edouard BALA - Consultant - contact@selfdata-drive.com

    How the digital economy is taking part of spreading information ?

    Fresh produces growers are developing websites with strong recipes data base,

    Websites dedicated to recipes have emerged,

    Internet is now full of blog dealing with cooking and fresh produces information,

    Food Newspapers and TV shows got their own websites,

    Another way to touch an audience for fresh produces based on contents

    mailto:contact@selfdata-drive.com?subject=

  • The click and collect activities show poor value contents

  • 1 Chou Fleur Cat.1 Calibre 1.3Kg min,

    Chou fleurCHOU FLEUR BIO FILME PIECE

    CHOU FLEUR BIO FILME PIECE

    chou vert fris pice

    Chou fleur x1 - France Cal.6 La pice

    Choux Bruxelles

    Choux VERT LISSE

    1 Chou Fleur cat.1 calibre 900g min,

    CHOU FLEUR Chou fleur biologique

    Chou fleur biologique

    CHOU VERT FRISE

    Chou fleur x1 - France Cal.6 La pice

    Choux CHINOIS

    Choux VERT FRISE

    Chou blanc chou fleur pice

    Chou fleur biologique La pice

    Chou fleur biologique La pice

    CHOU VERT FRISE PIECE

    Choux BLANCS BIO

    Choux de Bruxelles

    chou fleur pice

    Chou blanc La pice

    Chou fleur bioChou Fleur Cat.1 Calibre 6 Origine

    Chou Fleur Cat.1 Calibre 6 Origine

    Chou vert La pice

    Choux rougeChoux DE BRUXELLES, en sachet

    chou chinois pice

    Chou blanc MoiX

    Mlange chou blanc, fris courgeYe -

    Chou fleur dcoupe frache 300g

    Chou fleur dcoupe frache 300g

    Chou-fleur chou fleur pice

    Choux FLEUR Choux ROMANESCO

    Chou chinois La Pur de choux-fleurs

    Chou fleur dcoupe frache 500g

    Chou fleur dcoupe frache 500g

    Chou-Fleur - Cat: 1 - Cal: 6 - Origine:

    Chou fleur mini x4

    choux fleur bio pice 1kg

    CHOU CHINOIS

    Choux-fleurs - Mes Lgumes Vapeur

    Chou fleur La pice

    Chou fleur La pice

    Chou-fleur Pice

    Chou fleur mini x4

    Choux fleur la pice

    Chou chinois La pice

    CHOU CHINOIS PIECE

    Chou fleur mini

    Chou fleur mini

    Choux blanc Choux BLANCS

    Choux FLEURS BIO

    Study on the cauliflower : Names and Descriptions used in the Click and collect web site in France collected with the Selfdata

    Drive solution.

    ?Where is

  • Study on endive : Names and Descriptions used in the Click and collect web site in France collected with the Selfdata Drive

    solution.

    ?

    CASINO BIO Endive Bio 3/5 Pices

    CASINO BIO Endive Bio 3/5 Pices

    Endive perle du Nord Sachet x5

    ENDIVES 1KG Endives 4 pices A braiser - France Cat.1 Cal...

    Endives jeunes pousses Endives 1kg

    Endives bio Carrefour

    ENDIVE : Endive

    ENDIVE : Endive

    endive rouge sachet 400g

    Endives 1kg - France Cat.1 Cal.5-6 Le sachet

    Endives 4 pices A braiser - France Cat.1 Le ...

    Endives La Croquante

    Endives 2kg Endive - France Le sachet

    endive apriXf sachet x6 -310gENDIVE :

    Endive pleine terre

    ENDIVE : Endive pleine terre

    Endive Sachet 1 kg - x10

    Endives 1kg - France Cat.1 Le sachet

    Endives 4 pices A braiser Cat.1 Le sachet

    Endives Reflets de France

    Endives 2kg Le sachet

    endive apriXf sachet x6 -310gENDIVE :

    Endives apriXves

    ENDIVE : Endives apriXves

    ENDIVE SACHET 2KG

    Endives 1kg - France Le sachet

    Endives 4 pices A braiser Le sachet

    endives sachet 1kg

    Jeune pousse d'Endives, ApriXf Perle du Nord,

    Endives - Lgumes Vapeur

    Endive 1kg Endive 1kg ENDIVE SACHET 500G Endives 1kg Le sachet

    Endives 4 pices Le sachet

    Endives x5Jeune pousse d'Endives, ApriXf Perle du Nord"

    Endives 2kg - France Le sachet

    Endive 4 fruits x4

    Endive 4 fruits x4

    Endive spcial four 4 pices

    Endives 2kg endives 500g Endives x5 - lot de 2

    Jeune pousse d'Endives, ApriXf Perle du Nord", Le

    Endives apriXf x6 300g

    Endive braiser 4 pices

    Endive braiser 4 pices

    EndivesEndives 2kg - France Endive - France Le sache...

    endives braiser sachet x4

    Endives, Le sachet de 5 pices

    Endives Carmines rouges

    Endives, Le sachet de 5 pices

    Where is

  • Study on kiwi : Names and Descriptions used in the Click and collect web site in France collected with the Selfdata Drive

    solution.

    ?

    Kiwis Hayward bio

    KIWI : Kiwi Cat 1 kiwi GOLD

    Kiwi Jaune, Catgori

    Kiwi x1 - Chili Cal.85-95 La

    Kiwi x1 Hayward - France

    Kiwi x4 Hayward Cat.1 Cal.

    Kiwis 1kg Kiwis 5 picesKiwis de l'Adour

    Kiwis jaunes 3 picesKiwis

    Hayward bio

    KIWI : Kiwi jaune Cat 1

    Kiwi gold la pice

    Kiwi La pice

    Kiwi x1 - France Cat.1 Cal.

    Kiwi x1 La pice

    Kiwi x4 La barqueYe

    Kiwis 1kg - France Cat.1 Cal.

    Kiwis 6 pices

    Kiwis gold 4 pices

    Kiwis jaunes 4 picesKiwis

    Hayward PeXt prix

    KIWI : Kiwi jaune pice Cat

    Kiwi Hayward

    kiwi label rouge barqueYe

    Kiwi x1 - France La pice

    Kiwi x1 Precoce 4605 -

    Kiwi x4 Precoce 4605 -

    Kiwis 1kg - fRANCE Cat.1 Cal.

    Kiwis 8 pices

    Kiwis Gold jaunes

    Kiwis jaunes 6 picesKiwis

    jaune gold La pice

    KIWI : Kiwi Nergi Cat 1

    KIWI HAYWARD BIO 6

    Kiwi Nos Rgions ont du

    Kiwi x1 4605 - France

    Kiwi x4 - Chili Cat.1 La

    Kiwi, Varit Vert

    Kiwis 1kg - France La barqueYe

    Kiwis BarqueYe 1kg

    Kiwis Hayward

    Kiwis la barqueYe de 1kgKiwis

    jaunes 3 pices

    KIWI : Label Rouge -

    Kiwi HAYWARD Emball

    kiwi pice

    Kiwi x1 4605 - France

    Kiwi x4 - France Cat.1 Cal.

    Kiwi, Varit Vert

    Kiwis 1kg Hayward - Chili Cal.

    Kiwis bioKiwis Hayward 1kg - Chili

    kiwis prt dgusteKiwis

    jaunes 4 pices

    KIWI 1KGKIWI HAYWARD PIECE

    KIWI PRET A CONSOM

    Kiwi x1 Hayward - Chili Cal.

    Kiwi x4 - France Cat.1 Cal.

    Kiwi, Varit Vert

    Kiwis 1kg Hayward - France

    Kiwis BIO 4 pices 500g

    Kiwis Hayward bio

    L KIWI PANIER X10 Kiwis

    jaunes 6 kiwi 7 pices en

    Kiwi Hayward

    Kiwi vert Bio,

    Kiwi x1 Hayward -

    Kiwi x4 Hayward -

    Kiwis Kiwis 1kg Hayward -

    Kiwis BIO en

    Kiwis Hayward

    Liquide vaisselle

    Kiwis la barqueYe de 1kg

    KIWI BARQUETTE 1KG

    kiwi jaune pice

    Kiwi vert Bio, Catgori

    Kiwi x1 Hayward - France

    Kiwi x4 Hayward - France

    Kiwis 'PeXt Prix'

    Kiwis 1kg Hayward - Italie Cal.

    Kiwis Bio Village x6

    Kiwis Hayward PeXt prix

    Panier de 10 kiwis

    kiwis prt dguste

    Kiwi barqueYe de 1kg

    Kiwi Jaune, Catgori

    Kiwi vert Bio, Catgori

    Kiwi x1 Hayward - France

    Kiwi x4 Hayward - France

    Kiwis 1.5kg

    Kiwis 1kg La barqueYe

    Kiwis biologiques x6

    Kiwis jaune gold La pice

    panier fruits bio 2kgL KIWI

    PANIER X10

    Kiwi bioKiwi Jaune, Catgori

    Kiwi vert Bio,

    Catgori

    Kiwi x1 Hayward - France

    Kiwi x4 Hayward Cal.

    Kiwis 10 pices

    Kiwis 4 pices

    Kiwis Carrefour

    Kiwis jaunes 3 pices

    Winny kiwi la barqueYe

    Where is

  • Overlook at click and collect websites - subjective perceptions

    Product Know How

    High Value Contents

    Low Value Contents

    Produce Knowledges

  • Edouard BALA - Consultant - contact@selfdata-drive.com

    Are retailers fully involved ?

    The fresh produces in the Frenchclick and collect website look like all the same, very low in terms of contents,

    Retailers are learning very quickly and they are under the amazon pressure,

    Still the best place to touch an audience for fresh produces growers.

    mailto:contact@selfdata-drive.com?subject=

  • Fresh produces growers can get closer to the Food