Product Design using Lean UX

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  • PRODUCT DESIGNLEAN UX

  • CHIEF DIGITAL OFFICER DRESS.CODE.CONVERSE.

    USER EXPERIENCE ADDICT

    TWITTER: @SOUPI

    GEORGE ELKHABBAZ

  • HELLO MY NAME ISMY SPIRIT ANIMAL ISMY IDEA IS

    You

    INTRODUCTION

  • TODAYS WORKSHOP

    WHAT TO EXPECT

    Design is about solving a problem

    Design is not how it looks

    Low Fidelity MVP

    I am not here to teach you about YOUR product

    My goal is to give you a set of tools that will help you develop YOUR ideas

  • TODAYS WORKSHOP

    WHAT TO EXPECT

    Overview of what Lean Startup is

    Overview of what Lean UX is

    Product Design

    Personas

    Use Cases

    Features

    Metrics

    Recap/Wrap up

  • LEAN STARTUP

  • LEAN UX

  • Understand The Problem Design Test Learn Build Launch

  • SUCCESSFUL LEAN UX

  • SUCCESSFUL LEAN UX

    HOW WILL IT WORK?

    Goal driven teams

    Cross-functional teams

    Minimum viable features

    Data > Opinion

    Close interaction with real customers

  • DIFFERENCE BETWEEN CHEAP AND LEAN UX

    CHEAP UX

    Budget comes first

    Jump to tactical fixes in design

    Skip on important parts of the UX process to avoid spending money

    Dont spend money

    More likely to think about cutting costs

    MINIMAL viable product

    Focus on how much money is spent

    Play it safe. No failing.

    Discovery and learning come first

    Invest in strategic changes in design

    Think smarter about how to do the UX faster yet spend money more effectively

    Dont waste money

    More likely to think about how to make more money while delivering great UX

    Minimal VIABLE product

    Focus on when and how money is spent

    Fail faster, learn, ADAPT

    uxmatters.com

    LEAN UX

    http://uxmatters.com

  • WHAT YOUR CUSTOMERS SEE

    PROTOTYPE

    LOOK & FEEL

    RESEARCH

    PLANNING

  • WARMUP

  • WARMUP

    IDENTIFICATION

    Who are your users?

    What is their problem?

    What is your solution?

    Is there already solution out there for their problem? How does it fall short?

  • WARMUP

    IDENTIFICATION

    PROBLEM SOLUTION

    PEOPLE

    Have

    UseAddress

  • KNOW YOUR CUSTOMERSPERSONAS

  • WHAT IS IT FOR?PERSONA

  • PERSONAS

    FACTS

    Age

    City where s/he lives

    Work

    Marital status

    Income

    Etc.

  • PERSONAS

    BEHAVIORS

    What do they do that makes them your target audience?

    How are they solving their problems now?

  • PERSONAS

    NEEDS & GOALS

    What do they need to accomplish that will solve their problem?

    Why do they do the behaviors?

    How are they solving the problem now?

  • PAUSE!

  • QUESTIONS TO ANSWER: 1.ARE THERE ENOUGH PEOPLE LIKE THAT?

    2.CAN YOU FIND ANY AND TALK TO THEM?

  • WHAT NEXT?

  • VALUE PROPOSITIONUSE CASES

  • WITH PRODUCT/SERVICE NAME OMAR CANACCOMPLISH TASKS

    Your Product

    VALUE PROPOSITION: USE CASES

  • 1.WRITE UP TO 6 USES 2.VOTE FOR THE TOP PICKS 3.RE-WRITE/DRAW THE TOP PICK

  • FEATURESBRAINSTORMING

  • BRAINSTORM UP TO 4 FEATURES

  • RECAP!

  • WHAT YOU HAVE NOW:

    1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS?

    2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT?

    3.FEATURES: HOW WILL THEY ACCOMPLISH THAT?

  • METRICSDOES IT WORK?

  • ACTIONABLE METRICS!

  • Unhelpful Vain Good Better Magic

    NUMBER OF VISITS REGISTRATIONS % OF WEEKLY USERS % OF USERSWHO SIGN IN SEVERAL TIMES A DAY

    % OF USERSWHO USE THE SERVICE SEVERAL TIMES A DAY

  • METRICS

    GUIDELINES

    Metric should begin with a number

    number of

    average number of

    percent of

    Metric should have a timeframe

    Per day

    Per week

    Per month

  • PICK YOUR METRICS!

  • RECAP!

  • WHAT YOU HAVE NOW:

    1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS?

    2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT?

    3.FEATURES: HOW WILL THEY ACCOMPLISH THAT? 4.ACTIONABLE METRICS: THE SWEET TASTE OF SUCCESS. OR FAILURE.

  • STORY TIME!ALMOST THERE!

  • PACKAGE IT! SHARE IT!

  • THANK YOU!TWITTER: @SOUPI