Product Design using Lean UX

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<ul><li><p>PRODUCT DESIGNLEAN UX</p></li><li><p>CHIEF DIGITAL OFFICER DRESS.CODE.CONVERSE. </p><p>USER EXPERIENCE ADDICT </p><p>TWITTER: @SOUPI </p><p>GEORGE ELKHABBAZ</p></li><li><p>HELLO MY NAME ISMY SPIRIT ANIMAL ISMY IDEA IS</p><p> You</p><p>INTRODUCTION</p></li><li><p>TODAYS WORKSHOP</p><p>WHAT TO EXPECT</p><p> Design is about solving a problem </p><p> Design is not how it looks </p><p> Low Fidelity MVP </p><p> I am not here to teach you about YOUR product </p><p> My goal is to give you a set of tools that will help you develop YOUR ideas</p></li><li><p>TODAYS WORKSHOP</p><p>WHAT TO EXPECT</p><p> Overview of what Lean Startup is </p><p> Overview of what Lean UX is </p><p> Product Design </p><p> Personas </p><p> Use Cases </p><p> Features </p><p> Metrics </p><p> Recap/Wrap up</p></li><li><p>LEAN STARTUP</p></li><li><p>LEAN UX</p></li><li><p>Understand The Problem Design Test Learn Build Launch</p></li><li><p>SUCCESSFUL LEAN UX</p></li><li><p>SUCCESSFUL LEAN UX</p><p>HOW WILL IT WORK?</p><p> Goal driven teams </p><p> Cross-functional teams </p><p> Minimum viable features </p><p> Data &gt; Opinion </p><p> Close interaction with real customers</p></li><li><p>DIFFERENCE BETWEEN CHEAP AND LEAN UX</p><p>CHEAP UX</p><p> Budget comes first </p><p> Jump to tactical fixes in design </p><p> Skip on important parts of the UX process to avoid spending money </p><p> Dont spend money </p><p> More likely to think about cutting costs </p><p> MINIMAL viable product </p><p> Focus on how much money is spent </p><p> Play it safe. No failing.</p><p> Discovery and learning come first </p><p> Invest in strategic changes in design </p><p> Think smarter about how to do the UX faster yet spend money more effectively </p><p> Dont waste money </p><p> More likely to think about how to make more money while delivering great UX </p><p> Minimal VIABLE product </p><p> Focus on when and how money is spent </p><p> Fail faster, learn, ADAPT</p><p>uxmatters.com</p><p>LEAN UX</p><p>http://uxmatters.com</p></li><li><p>WHAT YOUR CUSTOMERS SEE</p><p>PROTOTYPE</p><p>LOOK &amp; FEEL</p><p>RESEARCH</p><p>PLANNING</p></li><li><p>WARMUP</p></li><li><p>WARMUP</p><p>IDENTIFICATION</p><p> Who are your users? </p><p> What is their problem? </p><p> What is your solution? </p><p> Is there already solution out there for their problem? How does it fall short?</p></li><li><p>WARMUP</p><p>IDENTIFICATION</p><p>PROBLEM SOLUTION</p><p>PEOPLE</p><p>Have</p><p>UseAddress</p></li><li><p>KNOW YOUR CUSTOMERSPERSONAS</p></li><li><p>WHAT IS IT FOR?PERSONA</p></li><li><p>PERSONAS</p><p>FACTS</p><p> Age </p><p> City where s/he lives </p><p> Work </p><p> Marital status </p><p> Income </p><p> Etc.</p></li><li><p>PERSONAS</p><p>BEHAVIORS</p><p> What do they do that makes them your target audience? </p><p> How are they solving their problems now?</p></li><li><p>PERSONAS</p><p>NEEDS &amp; GOALS</p><p> What do they need to accomplish that will solve their problem? </p><p> Why do they do the behaviors? </p><p> How are they solving the problem now? </p></li><li><p>PAUSE!</p></li><li><p>QUESTIONS TO ANSWER: 1.ARE THERE ENOUGH PEOPLE LIKE THAT?</p><p>2.CAN YOU FIND ANY AND TALK TO THEM?</p></li><li><p>WHAT NEXT?</p></li><li><p>VALUE PROPOSITIONUSE CASES</p></li><li><p>WITH PRODUCT/SERVICE NAME OMAR CANACCOMPLISH TASKS</p><p>Your Product</p><p>VALUE PROPOSITION: USE CASES</p></li><li><p>1.WRITE UP TO 6 USES 2.VOTE FOR THE TOP PICKS 3.RE-WRITE/DRAW THE TOP PICK</p></li><li><p>FEATURESBRAINSTORMING</p></li><li><p>BRAINSTORM UP TO 4 FEATURES</p></li><li><p>RECAP!</p></li><li><p>WHAT YOU HAVE NOW:</p><p>1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS? </p><p>2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT? </p><p>3.FEATURES: HOW WILL THEY ACCOMPLISH THAT?</p></li><li><p>METRICSDOES IT WORK?</p></li><li><p>ACTIONABLE METRICS!</p></li><li><p>Unhelpful Vain Good Better Magic</p><p>NUMBER OF VISITS REGISTRATIONS % OF WEEKLY USERS % OF USERSWHO SIGN IN SEVERAL TIMES A DAY</p><p>% OF USERSWHO USE THE SERVICE SEVERAL TIMES A DAY</p></li><li><p>METRICS</p><p>GUIDELINES</p><p> Metric should begin with a number </p><p> number of </p><p> average number of </p><p> percent of </p><p> Metric should have a timeframe </p><p> Per day </p><p> Per week </p><p> Per month</p></li><li><p>PICK YOUR METRICS!</p></li><li><p>RECAP!</p></li><li><p>WHAT YOU HAVE NOW:</p><p>1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS? </p><p>2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT? </p><p>3.FEATURES: HOW WILL THEY ACCOMPLISH THAT? 4.ACTIONABLE METRICS: THE SWEET TASTE OF SUCCESS. OR FAILURE.</p></li><li><p>STORY TIME!ALMOST THERE!</p></li><li><p>PACKAGE IT! SHARE IT!</p></li><li><p>THANK YOU!TWITTER: @SOUPI </p></li></ul>