product design using lean ux

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PRODUCT DESIGN LEAN UX

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PRODUCT DESIGNLEAN UX

CHIEF DIGITAL OFFICER DRESS.CODE.CONVERSE.

USER EXPERIENCE ADDICT

TWITTER: @SOUPI

GEORGE ELKHABBAZ

HELLO MY NAME IS…MY SPIRIT ANIMAL IS…MY IDEA IS…

You

INTRODUCTION

TODAY’S WORKSHOP

WHAT TO EXPECT

▸ Design is about solving a problem

▸ Design is not how it looks

▸ Low Fidelity MVP

▸ I am not here to teach you about YOUR product

▸ My goal is to give you a set of tools that will help you develop YOUR ideas

TODAY’S WORKSHOP

WHAT TO EXPECT

▸ Overview of what Lean Startup is

▸ Overview of what Lean UX is

▸ Product Design

▸ Personas

▸ Use Cases

▸ Features

▸ Metrics

▸ Recap/Wrap up

LEAN STARTUP

LEAN UX

Understand The Problem Design Test Learn Build Launch

SUCCESSFUL LEAN UX

SUCCESSFUL LEAN UX

HOW WILL IT WORK?

▸ Goal driven teams

▸ Cross-functional teams

▸ Minimum viable features

▸ Data > Opinion

▸ Close interaction with real customers

DIFFERENCE BETWEEN “CHEAP” AND LEAN UX

CHEAP UX

▸ Budget comes first

▸ Jump to tactical fixes in design

▸ Skip on important parts of the UX process to avoid spending money

▸ Don’t spend money

▸ More likely to think about cutting costs

▸ MINIMAL viable product

▸ Focus on how much money is spent

▸ Play it safe. No failing.

▸ Discovery and learning come first

▸ Invest in strategic changes in design

▸ Think smarter about how to do the UX faster yet spend money more effectively

▸ Don’t waste money

▸ More likely to think about how to make more money while delivering great UX

▸ Minimal VIABLE product

▸ Focus on when and how money is spent

▸ Fail faster, learn, ADAPT

uxmatters.com

LEAN UX

WHAT YOUR CUSTOMERS SEE

PROTOTYPE

LOOK & FEEL

RESEARCH

PLANNING

WARMUP

WARMUP

IDENTIFICATION

▸ Who are your users?

▸ What is their problem?

▸ What is your solution?

▸ Is there already solution out there for their problem? How does it fall short?

WARMUP

IDENTIFICATION

PROBLEM SOLUTION

PEOPLE

Have

UseAddress

KNOW YOUR CUSTOMERSPERSONAS

WHAT IS IT FOR?PERSONA

PERSONAS

FACTS

▸ Age

▸ City where s/he lives

▸ Work

▸ Marital status

▸ Income

▸ Etc.

PERSONAS

BEHAVIORS

▸ What do they do that makes them your target audience?

▸ How are they solving their problems now?

PERSONAS

NEEDS & GOALS

▸ What do they need to accomplish that will solve their problem?

▸ Why do they do the behaviors?

▸ How are they solving the problem now?

PAUSE!

QUESTIONS TO ANSWER: 1.ARE THERE ENOUGH PEOPLE LIKE THAT?

2.CAN YOU FIND ANY AND TALK TO THEM?

WHAT NEXT?

VALUE PROPOSITIONUSE CASES

WITH “PRODUCT/SERVICE NAME” OMAR CAN…”ACCOMPLISH TASKS”

Your Product

VALUE PROPOSITION: USE CASES

1.WRITE UP TO 6 USES 2.VOTE FOR THE TOP PICKS 3.RE-WRITE/DRAW THE TOP PICK

FEATURESBRAINSTORMING

BRAINSTORM UP TO 4 FEATURES

RECAP!

WHAT YOU HAVE NOW:

1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS?

2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT?

3.FEATURES: HOW WILL THEY ACCOMPLISH THAT?

METRICSDOES IT WORK?

ACTIONABLE METRICS!

Unhelpful Vain Good Better Magic

NUMBER OF VISITS REGISTRATIONS % OF WEEKLY USERS % OF USERSWHO SIGN IN SEVERAL TIMES A DAY

% OF USERSWHO USE THE SERVICE SEVERAL TIMES A DAY

METRICS

GUIDELINES

▸ Metric should begin with a number

▸ number of…

▸ average number of…

▸ percent of…

▸ Metric should have a timeframe

▸ Per day…

▸ Per week…

▸ Per month…

PICK YOUR METRICS!

RECAP!

WHAT YOU HAVE NOW:

1.PERSONA: WHO ARE YOUR USERS? WHAT ARE THEIR GOALS AND NEEDS?

2.VALUE PROPOSITION: WHAT CAN THE USERS DO WITH YOUR PRODUCT?

3.FEATURES: HOW WILL THEY ACCOMPLISH THAT? 4.ACTIONABLE METRICS: THE SWEET TASTE OF SUCCESS. OR FAILURE.

STORY TIME!ALMOST THERE!

PACKAGE IT! SHARE IT!

THANK YOU!TWITTER: @SOUPI