product claims -...
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QAS Guidelines: Quick Reference
These guidelines are not intended to replace theQuality Assurance Standards or the Rules of Conduct.
PRODUCT CLAIMSClaims cannot be made associating dietary supplements with drug functions or treating disease. It is important that product claims can be supported by Amway.
QAS Guidelines: Quick Reference
• NUTRILITE®usesorganicfarmingpractices• NUTRILITE®maintainsandsupports• Weightmanagement
• Organic,allnatural• CuresorPrevents• RhodiBlast• XS®isgreatfordiabeticsandchildren• Weight-lossprogram
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QAS Guidelines: Quick Reference
©2013 Amway Corp. All rights reserved. For existing IBOs only. Not for use with prospects. Printed in the USA. L5111ENB
ORgAnIC FARMIng-Nutriliteutilizesfarmingmethodsthatmeetguidelinestobeclassifiedascertifiedorganicfarms.
MAInTAIn & SUPPORT-Dietarysupplementsareintendedtobeusedinconjunctionwithhealthyfunction.
ORgAnIC-WhileNutriliteacreageandfarmingmethodsareorganic,wedousesyntheticsinproductstoensurepotencyandproductfreshness.
ALL nATURAL-CLEARGUARD®andNUTRILITE®KidsSEASONALSTRENGTH®Probioticaretheonlytwoproductsthatareallnatural.
CUReS OR PRevenTS-Implyingthatdietarysupplementscureorpreventillnessordiseasereclassifiesthemasadrug.
RhODI bLAST-RhodiolaisnotintendedtobeusedwithXS.Effectsfromcombiningthesetwoproductshavenotbeenevaluatedandthereforecannotberecommended.
weIghT LOSS AnD ObeSITy-Obesity(over30lbsoverweight)isadisease.NUTRILITEproductshelpmaintainahealthyweightorsupportweightlossthroughahealthydietandexerciseprogram.
WHY WE USE THE WORDS WE DO
WHY WE LOSE THE WORDS WE DO
PRODUCT CLAIMS
QAS Guidelines: Quick Reference
These guidelines are not intended to replace theQuality Assurance Standards or the Rules of Conduct.
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• IBOCost• OnGoing/LongTermIncome• AverageIncome• BalancedBusiness
ReMeMbeR – When discussing with prospects earnings achieved through the Amway business, include the appropriate income disclosures and present the Amway Business Overview Brochure.
• Buyatwholesale• Incomerepresentationsthatareexaggerated• Residual,PassiveIncome• Rebates,commissions,royalties
DISCUSSIng eARnIngSWhen discussing earnings, remember the fundamentals of the Quality Assurance Standards. Be truthful, accurate and not misleading.
QAS Guidelines: Quick Reference
©2013 Amway Corp. All rights reserved. For existing IBOs only. Not for use with prospects. Printed in the USA. L5111ENB
WHY WE USE THE WORDS WE DO
WHY WE LOSE THE WORDS WE DO
IbO COST-Costiscost.It’syourcostasanIndependentBusinessOwner.Themoney“saved”whenbuyingatIBOcostCANNOTbepresentedasincome.
On gOIng/ LOng TeRM InCOMe-Contextaroundtheusageoftheseterms,mustcontainreferencetocontinuingeffortand/orinvolvementintheAmwaybusiness.
AveRAge InCOMe-Whendiscussingincome,useyourownearningexperience.Whendiscussingpotentialearnings,usetheaverageearningsforthevariouspinlevels.
bALAnCeD bUSIneSS-Alwayspresentthethreeelementsofabalancedbusiness:selling,sponsoringandpersonaluse.
whOLeSALe COST-Usingthistermpositionsthebusinessasawholesalebuyingclub.
exAggeRATeD InCOMe-ThiscanbemisleadinganditcandamagethereputationofAmwayandIBOs.
ReSIDUAL, PASSIve InCOMe-ThesetermsimplythereisnocontinuingeffortrequiredtoearnincomeintheAmwaybusiness.
RebATeS, COMMISSIOnS, ROyALTIeS-Thesetermsdonotaccuratelyrepresenthowincomeisearned.
DISCUSSIng eARnIngS
QAS Guidelines: Quick Reference
These guidelines are not intended to replace theQuality Assurance Standards or the Rules of Conduct.
USE USE
• Amway’sparentcompany,Alticor,Inc.reachedglobalsalesof billionin .
• Since1959Amwayhaspaidoutover$40billioninbonusesandincentivestoIBOsaroundtheglobe
• Amwayemploysmorethan20,000peoplearoundtheworld
• Amwayispresentinmorethan100countriesandterritories
• ARTISTRy®isamongtheworld’stopfive,largestselling,premiumskincarebrands*
• ARTISTRyisamongtheworld’stopten,largestselling,premiumcosmeticsbrands*
• NUTRILITE®istheworld’sNo.1sellingvitaminsanddietarysupplementsbrand*
• Amwayhaspaidoutmorebonusesandcashincentivestoitsdistributorsworldwidethananyotherdirectsalescompanyinhistory*
• Amwayranks intheHealth&BeautyCategoryand overallinonlinesalesaccordingtoInternetRetailer
• Amwayranks onForbeslistofLargestPrivatelyHeldCompaniesintheyear *Source: www.euromonitor.com/amway-claims
FACTS AnD FIgUReSCorporate statistics, rankings, and historical information, should be consistent with what is currently presented by Amway. Also, when discussing non-corporate statistics, always include the source.
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QAS Guidelines: Quick Reference
©2013 Amway Corp. All rights reserved. For existing IBOs only. Not for use with prospects. Printed in the USA. L5111ENB
WHY WE USE WHAT WE DO
WHY WE LOSE WHAT WE DO
It’simportanttopresentaconsistentmessageinregardtocorporatestatistics.EveryIBOhastheresponsibilitytosourceinformationthatcanbesubstantiatedandsupportstheAmwaybusinessaccurately.
Providingoutdatedandinaccuratecorporatestatistics,rankings,andhistoricalinformation,alongwithunsubstantiatedinformation,mayaffectthereputationandcredibilitytheIBOandAmway.
FACTS AnD FIgUReS
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QAS Guidelines: Quick Reference
These guidelines are not intended to replace theQuality Assurance Standards or the Rules of Conduct.
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IBOsmustensurethattheyhavesecuredtheappropriatelicensesandpermissionstouseanycopyrightedmaterialor content within copyrighted materialsbeforesharingwithothersatmeetings,IBOfunctions,online,orelsewhere.
whAT IS Intellectual Property?• Music,books• Movies,clips,youTubevideos• Artwork,logos• Photos,charts,graphs• Poems,lyrics(Notallinclusive)
Failuretoobtainlegalusagerightscouldresultincopyrightand/orprivacyrightsinfringement.
InTeLLeCTUAL PROPeRTyUsing other’s Intellectual Property without the proper permission is not allowed.
QAS Guidelines: Quick Reference
©2013 Amway Corp. All rights reserved. For existing IBOs only. Not for use with prospects. Printed in the USA. L5111ENB
WHY WE USE AND LOSE WHAT WE DO
EvenmaterialsavailablethroughAmwaymaycontainrestrictions.Alwaysgetpermissionpriortouse.
InTeLLeCTUAL PROPeRTy
QAS Guidelines: Quick Reference
These guidelines are not intended to replace theQuality Assurance Standards or the Rules of Conduct.
POSITIOnIng The AMwAy OPPORTUnITyWhen presenting the Amway opportunity to a prospect, it’s important to remember to be truthful, accurate and not misleading. Focus on the benefits of owning your own business.
• Amwayopportunity• BalancedBusiness• TimeandEffort• ExclusiveProducts
• SupplyCompany• Noneedtosell• Getrichquick• BeaFranchiseOwner
USE LOSE
QAS Guidelines: Quick Reference
©2013 Amway Corp. All rights reserved. For existing IBOs only. Not for use with prospects. Printed in the USA. L5111ENB
WHY WE USE THE WORDS WE DO
WHY WE LOSE THE WORDS WE DO
AMwAy OPPORTUnITy-It’simportantforaprospecttofullyunderstandhe/sheisbeingpresentedwithanopportunitytoownhis/herownAmwaybusiness.
bALAnCeD bUSIneSS-Itshouldbecleartherearethreeelementstoabalancedbusiness:selling,sponsoringandpersonaluse.
TIMe AnD eFFORT-youdecide,thetimeandeffortyouputintoyourbusinessthemoreyoucangetoutofit.Nothingcomeswithouthardwork.
exCLUSIve PRODUCTS-Talkaboutthehighqualityproductsavailableonlythroughthisbusiness.
SUPPLy COMPAny-AmwayIStheopportunity;itshouldnotbepositionedassimplyaproductsupplier.
nO neeD TO SeLL-Sellingproductscanprovideyouwithretailincome,andisanecessarycomponenttoqualifyforbonusesandincentives.Noonegetspaidforthemereactofsponsoring.
geT RICh QUICk-Nobodycanguaranteesuccess.It’simportanttosetrealisticexpectations,andknowittakestimeandeffort.Bereal.
be A FRAnChISe OwneR-Amwayisnotafranchisingbusinessandshouldneverbepresentedassuch.
POSITIOnIng The AMwAy OPPORTUnITy
QAS Guidelines: Quick Reference
These guidelines are not intended to replace theQuality Assurance Standards or the Rules of Conduct.
• Recommended,optional,useful• Motivation• Personalgrowth• Community• Training
• Haveto,must,vital• GuaranteedResults• Itwillsaveyourmarriage,children,
relationship,etc...• InvestmentOpportunity• It’slikeanacademicdegree
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POSITIOnIng The APPROveD PROvIDeRWhen discussing system participation or participation with an Approved Provider, remember that it’s an optional tool designed to help Independent Business Owners grow their business. Focus on the advantages that a network of successful IBOs can bring.
QAS Guidelines: Quick Reference
©2013 Amway Corp. All rights reserved. For existing IBOs only. Not for use with prospects. Printed in the USA. L5111ENB
WHY WE USE THE WORDS WE DO
WHY WE LOSE THE WORDS WE DO
ReCOMMenDeD, OPTIOnAL, USeFUL-SystemparticipationisaCHOICEgiventoallIBOs.Theyarefreetodecidewhat’sbestforthemandtheirbusiness.
MOTIvATIOn, PeRSOnAL gROwTh, COMMUnITy-ThesecanbebenefitsofactivelyparticipatingwithanApprovedProvider.Focusonthese.
TRAInIng-Discusstheadvantagesofhavingprofessionallyproducedmaterialsfilledwithusefulinformationcomingfrombusinessleaders.
hAve TO, MUST, vITAL-Usingdefinitivewordslikethesepositionssystemparticipationasnon-optional.
gUARAnTeeD ReSULTS-Wecan’tguaranteesuccessorresultsbasedonsystemparticipation.
IT wILL SAve yOUR…-Don’tforgetthisisabusinesstool,andthemainpurposeistohelpyouachievesuccessasabusinessowner.Systemparticipationshouldnotbepresentedasaplatformforcounselingonpersonalmatterssuchasmarriageandrelationships.
InveSTMenT OPPORTUnITy-ThepurchasingoftoolscannotbepositionedasanInvestmentresultinginrevenueand/orPinachievement.
IT’S LIke An ACADeMIC DegRee-Educationobtainedthroughsystemparticipationcannotbeequatedtoearningahighschool,college,universitydegreeoranyothertypeofformaleducation.
POSITIOnIng The APPROveD PROvIDeR
QAS Guidelines: Quick Reference
These guidelines are not intended to replace theQuality Assurance Standards or the Rules of Conduct.
USE LOSE
Spiritual/Religious• PersonalExperiences/SpiritualElements
thatsupportedyouinbuildinganAmwaybusiness
• Useofstoriesthatsupportpositivemessaging
• Maintainaneutralspiritualenvironment
Moral/Social• EqualOpportunity• Respectforindividualbeliefs• Values(Integrity,commitment,honesty)
Political• PreservingCapitalismandfreeenterprise• Importanceofvoting• Effectsofgovernmentregulationonsmall
businesses
Spiritual/Religious• Spiritualreferencesasthemainmessageor
focus• Demeaningremarksaboutanyreligionor
beliefs
Moral/Social• DisparagingstatementsregardingAmway
employees,IBOs,orApprovedProviders• Derogatorycommentsagainsttraditional
education,employment,personallifestyle,ethnicity,etc.
• Personalstoriesofillegalactivityorviolence.
Political• Endorsementsordenouncementsofspecific
candidates,politicalpartiesand/orissues• Personalattacksonthecharacterorintegrity
ofgovernmentofficials
AMwAy envIROnMenTWhen discussing spiritual, religious, moral, social, or political issues, the message needs to be relevant to the Amway business. Always differentiate between the Amway business and your personal beliefs.
QAS Guidelines: Quick Reference
©2013 Amway Corp. All rights reserved. For existing IBOs only. Not for use with prospects. Printed in the USA. L5111ENB
WHY WE USE THE WORDS WE DO
WHY WE LOSE THE WORDS WE DO
Thisbusinessoffersanequalopportunitytoall,wherepeoplearetreatedwithrespect.PeoplecanreachtheirgoalsintheAmwaybusinessregardlessoftheirbackground,religion,orbeliefs.
ItisnotappropriatetousetheAmwaybusinessplatformtoexpresspersonalbeliefsthatarederogatoryinnature.Itgoesagainstourcorporatecorevalues.
AMwAy envIROnMenT