Product innovation

Innovation

Ideas applied successfully in practice

If you wanna innovate…

You gotta design !

A culture of innovation

Innovation no longer just happens in R&D

Innovation is a team sport. Keep the consumer at the heart of what

you do . But don’t listen everything they say- use

your intuition. Listen to ideas , learn from failure

Purpose? The purpose of the workshop is to turn on your

creativity and open your mind to new and exciting possibilities.

In these times we need to be creative and innovation to stay ahead of the curve and maintain our leading position.

The design and innovation workshop will provide you with the new tools and knowledge which you can use as inspiration in your daily work.

Get ready for a fun and playful day with a very serious learning experience that will move you!

Innovators Young and well educated.High disposable income.Comfortable with new ideas.Able to understand and apply complex technical knowledge.Gain information from expert sources rather than from peers and social groups.

A brief look at the program

Brands , innovation and design unleashing your creativity .

Mapping the customer journey Brainstorming and ideation Experience design Lessons learned and how can I apply

this knowledge.

branding strategy design thinking culture of innovation

Design thinking is a process for practical, creativity resolution of problems or issues that looks for an improved future result .

Design thinking Inspiration>>>>>>>> Implementation >>>>>>>>>>>>> Ideation>>>>>>>>>> It’s a cyclic process

What is design thinking? It’s a fluid but definable process

involving several key comments. Collaborative : Working with people who share similar

and dissimilar experiences to generate richer work.

Integrative: Seeing the whole system and its many

connection.

Product Adoption

The model of adoption process Developed by Everett Rogers in 1962. Concerns the spread of new innovative

products through the market. The adoption of new products proceeds

after certain thought process. The new product is adopted by different

groups of people in sequence.

New innovation products Television introduced in the 1930s. Color television in the 1970s. Video recorders in the 1970s. Multi channel television in the 1980s090s. DVD in the 1990s. Flat screen television in the late 1990s. High definition TV in the 2000s.

Adoption process The mental process through which an

individual passes from first hearing about an innovation to final adoption.

Knowledge / awareness Interest Evaluation Trial adoption

Five step adoption processAwareness of the product but lack detailed knowledge.Curious seek more information.Using the product on a test basisDeciding to become a regular users.

The adoption model and the marketing mixPrice – the model fits in with skimming.Introduce at a high price to appeal to innovators. Reduce pricePromotion – start by aiming the message at innovators . Later , change the promotion to appeal to the later groups.Distribution – exclusive distribution for the innovators . Intensive distributor to attract later groups.

The adoption model Need to develop strategies to move

customers from awareness to adoption. Need to win over the innovators and

early adopters(i.e. the trend setters)-unless they purchase the product it will fail commercially.

Need to win over late customers in a cost effective way.

Abhinav bhamri 4th sem Thank you!

ABHINAV BHAMRI